Low Fat Rice Market

Low Fat Rice: Market Outlook

Low-fat rice is the most prominently found staple food in the household around the world. Low fat rice is considered a crucial part of a balanced diet to be consumed for a healthy lifestyle. Rice naturally consists of zero trans-fat and high fiber content due to which it is traditionally included in diet and cuisine in many countries.

India is the prominent producer and supplier of low fat rice to the global market. Besides this, India is the second-largest consumer of low fat rice after China and is further expected to further grow, owing to the increasing popularity of dishes such as biryani, fried rice, pulao, and many more.

Europe keenly investing itself in developing low-fat rice market as the EU and FAO Mediterranean rice network are encouraging technological development for low fat rice production. North America is also considering developing at a pace due to the increasing demand for intercontinental cuisine in the region.

Health Conscious Population Bolstering the Market

In 1939, an ultra-low fat meal plan was developed with low fat rice as a part of the meal aiming at weight loss and conditions such as blood pressure, diabetes, and many more.

According to FACT.MR analysis, consumption of low fat rice daily promotes a healthy metabolism, as it is rich in fiber, antioxidants, and several other essential nutrients due to which consumers are inclined towards it.

Low fat rice is a great source of complex carbohydrates which eventually breaks down to glucose. Owing to these factors, the diabetic population are recommended to eat low fat rice (except white rice) for the inclusion of glucose in the diet.

Consumers are inclined towards low fat rice that is made by an organic method as conventional farming and production method involves the use of genetic modification, use of pesticides, and many more technologies that may cause harmful effects.

Due to this manufacturers of low fat rice are producing by organic methodology and labeling their product as organic to gain a competitive advantage over other market players.

Boiled rice without any addition is almost fat-free, owing to which low fat rice is recommended to be included in the fat-loss diet. Consumption of low fat rice with baked beans as the main course is a prime part of fat-loss diet with regular monitoring of calorie consumption.

Rising Trend of Continental Food to Bolster the Market

Restaurants are including a larger number of inter-continental food in their menu. With Asian, Indian, or Middle Eastern Cuisine, low fat rice becomes an essential component.

As low fat rice is a prime part of Asian as well as Middle Eastern countries cross-cultural exchange demand of low fat rice in international cuisine increased in the global market especially in European countries with dishes such as rice tart, paella, risotto, pilaf, and many more.

This trend is further fuelled as HoReCa as well as online food delivery industry is growing, enhancing penetration in the global market.

Key Players of Low Fat Rice

Some of the players operating in the global low fat rice market includes,

• ITC Ltd
• Gautam General Trading
• KLA Foods India Limited
• Aashirvad International
• Shriram Food Industry Pvt. Ltd.
• Sridhar Agro Product P Ltd
• AshAsia Golden Rice
• Safe Agritrade Pvt Ltd
• Riviana Foods Hari Shellac Industries
• Sri Sainath Industry Pvt. Ltd
• Chaman Lal Setia Exports Ltd.
• Amira Nature Foods
• T.K. Ricemill
• Daawat
• Shiva Shellac and Chemicals
• Ebro Foods
• Agistin Biotech 

Sustainable Farming Activities to Further Boost the Market

Manufacturers of Latin America and the Caribbean are indulging themselves in the sustainable production of rice in the region. As the region is hit by water scarcity, growers are finding novel ways for low fat rice production and eventually formed FLAR (Latin America Fund for Irrigated Rice) to combat this issue.

The formation of this association has helped manufacturers to maintain and further improve the supply of low fat rice from the region.

Indian manufacturers of low fat rice are striving to strengthen export relations with the Middle East and African countries as demand for low fat rice is expected to rise in the forecast period owing to the established customer base and increasing awareness.

With the increasing demand for processed and ready-to-make food products, manufacturers of low fat rice are entering the market with products for instance instant mix of low fat rice idli. As low fat rice is a part of a weight-loss meal plan manufacturers are also introducing products coherent to this ideology.

Manufacturers to Focus Obtaining Certification for Credibility of Low Fat Rice

As the shift in consumer behavior is observed in terms of food safety increased demand for high quality low fat rice is expected to witness in the forecast period.

Consumers are becoming more agile towards sourcing and processing of low fat rice in the global market. Rising food borne illness in low fat rice such due to spores and bacteria is raising the need of such quality certification.

A large number of low fat rice manufacturers are focusing on developing farming as well as processing activities to obtain certifications and labels such as USDA organic, HACCP accreditation, BRC global standards, FDA approved, ISO 9001:2008, non-GMO, and many more. These certifications and labels give the manufacturer of low fat rice a competitive advantage as it gives a superior quality of rice.

North America as Focus of Prime Manufacturers

Manufacturers such as Amira Nature Foods, are focusing on the United States as the market for low fat rice is expected to rise in the region in the forecast period. Manufacturers are strengthening the distribution channel and increasing the storage capacity of warehouses for a smooth supply chain in low fat rice.

Growing International Trade

Though low fat rice is not staple food outside Asian countries, per consumption of low fat rice is expected to grow in the forecast period. The import of low fat rice is expected to increase in countries of Latin America and the European Union. With favorable trade policies being formed to facilitate the smooth exchange of commodities such as low fat rice will certainly drive the market.

India, Thailand, Vietnam, and Pakistan are holding a prime portion of the market share in the global market. Though, reliance on only these countries for low fat rice may impact the market drastically if any of the countries suffer yield loss.

Countries of Latin America are also stepping up production activities to support the increasing demand. As larger number of exporter from more countries will help create a buffer for low fat rice production and thus enhance global market.

The Low Fat Rice market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size.

The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the Low Fat Rice market, including but not limited to: regional markets, nature, form, type, and distribution channel.

The Report Covers Exhaustive Analysis on:

• Low Fat Rice market segment
• Low Fat Rice market dynamics
• Low Fat Rice market size
• Low Fat Rice supply and demand
• Current trends/issues/challenges pertaining to Low Fat Rice market
• Competition landscape and emerging market participants in Low Fat Rice market
• Technology related to production/processing of Low Fat Rice
• Value chain analysis of the Low Fat Rice market

Regional Analysis Includes:

• North America (U.S., Canada)
• Latin America (Mexico, Brazil, Rest of Latin America)
• Europe (Germany, U.K., France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, South Africa, Rest of MEA)

The Low Fat Rice market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).

The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Low Fat Rice market report projects the attractiveness of each major segment over the forecast period.

Highlights of the Low Fat Rice Market Report:

• A complete backdrop analysis, which includes an assessment of the parent market
• Important changes in market dynamics
• Market segmentation up to the second or third level
• Historical, current, and projected size of the market from the standpoint of both value and volume
• Reporting and evaluation of recent industry developments
• Market shares and strategies of key players
• Emerging niche segments and regional markets
• An objective assessment of the trajectory of the Low Fat Rice market
• Recommendations to companies for strengthening their foothold in the Low Fat Rice market   

Low Fat Rice: Market Segmentation

• Based on Nature, Low Fat Rice Market can be segmented as:

  • Organic
  • Conventional

• Based on Form, Low Fat Rice Market can be segmented as:

  • Whole
  • Flour

• Based on Type, Low Fat Rice Market can be segmented as:

  • Brown Rice
  • Black Rice
  • Sticky Rice
  • Parboiled Rice
  • Arborio Rice
  • Basmati Rice
  • Jasmine Rice
  • Others

• Based on Distribution Channel, Low Fat Rice Market can be segmented as:

  • B2B
  • B2C
    • Hypermarket/Supermarket
    • Convenience Stores
    • Specialty Food Stores
    • Wholesale Stores
    • Discount Stores
    • Online Retail
    • Other Retail Formats

Note: Although care has been taken to maintain the highest levels of accuracy in FACT.MR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.