Mobile Grooming Services Market

Mobile Grooming Services Outlook 2025 to 2035

Global mobile grooming services market is expected to reach USD 6.8 billion by 2035, up from USD 2.2 billion in 2025. During the forecast period 2025 to 2035, the industry is projected to expand at a CAGR of 12.0%.

The mobile grooming services market is driven by rising pet ownership and the growing trend of pet humanization, which increases demand for convenient, high-quality grooming at home. Consumers prefer mobile grooming for its flexibility, personalized care, and stress-free environment compared to traditional salons. Additionally, the adoption of digital booking platforms and subscription models enhances accessibility, customer loyalty, and operational scalability, further fueling market growth.

Quick Stats for Mobile Grooming Services Market

• Industry Value (2025): USD 2.2 billion
• Projected Value (2035): USD 6.8 billion
• Forecast CAGR (2025 to 2035): 12.0%
• Leading Segment (2025): Dog (75% Market Share)
• Fastest Growing Country (2025-2035): U.K. (13.0% CAGR)
• Top Key Players: 4 Paws Mobile Spa, Aussie Mobile Vet, Blue Wheelers, Dapper Dog Mobile Pet Grooming, and Dial a Dog Wash

What are the drivers of the mobile grooming services market?

The number of pet owners globally and especially those in urban homes is a major factor that is fueling the mobile grooming services market. Due to the increasing number of owners that are adopting pets and giving them the treatment they deserve as family, the number of people requiring convenient and quality grooming products keeps rising.

Mobile grooming perfectly suits busy people with pets who do not want to travel far to have a professional take care of their pets. The humanization of pets is also a contributing factor to this trend since grooming is now part of the general health of the pet.

The other major motivating force is the increasing desire toward convenient and personalized services among consumers. Mobile grooming services offer convenient time scheduling, reduced waiting time and pets receive individual treatment compared to traditional grooming salons.

This individual attention will guarantee that pets feel relaxed, particularly those that are nervous around people. These benefits have enabled mobile grooming to emerge as an option among the working population and the elderly who need comfort and convenience when grooming their pets.

The mobile grooming services also grow due to the quick embrace of technology and online booking websites. Due to the growing popularity of mobile applications and online services, customers can easily plan, follow and control grooming appointments. Digital channels offer customer loyalty programs and subscriptions business models that enhance recurring business and interaction.

What are the regional trends of the mobile grooming services market?

The mobile grooming services market is dominated by North America because people own pets in large numbers, they spend on pet care a lot, and tech-enabled booking services are widespread. The two leading countries in the region, which consumers like convenience and personalized services most, are the U.S. and Canada.

Europe is growing at a steady rate, which is due to the growing rates of pet adoption and growing tendency to treat pets like family members. In countries such as the U.K., Germany, and France, there is increasing demand of mobile grooming and in cities where time is considered to be of paramount importance, time saving options are being sought.

Asia-Pacific is the region that is now becoming the most rapidly developing market due to increasing disposable incomes, urbanization and growing pet awareness in terms of health and hygiene. Mobile grooming services are being embraced in markets like China, India and Australia at a rapid rate because of the convenience and affordability it offers.

Latin America is steadily growing with the rising middle-class population and growing spending on pets. Brazil and Argentina are experiencing an explosion in the number of pet owners, thereby increasing the need to access grooming services.

What are the challenges and restraining factors of the mobile grooming services market?

The initial cost of setting up grooming vans or trailers with full equipping is considered as one of the biggest obstacles facing the mobile grooming services market. Such vehicles will require special equipment, water systems, and safety features, which will cost a lot of money to start-up. This poses an obstacle to small enterprises or to existing groomers who attempt to join the market.

The other problem is the shortage of qualified and trained pet groomers who can provide professional, safe, and quality services. Grooming must know how to work with different breeds, coats, and pet temperaments and lack of experienced staff can limit the level of service and customer satisfaction. This is a greater challenge considering that there are fewer professional training facilities in the emerging markets.

One of the main limits to market expansion is regulatory compliance and licensing regulations that differ by region. Local health, safety and animal welfare laws may be complicated and expensive but must be followed by mobile grooming businesses. These laws tend to be a drag on growth and cause operational challenges to service providers.

Country-Wise Insights

U.S. mobile grooming services market thrives on convenience, digital platforms, and premium pet care demand

The mobile grooming industry in the United States has been growing in leaps and bounds, as it has been incorporated into families, pet grooming companies, and in metropolitan areas. The arrival of doorstep grooming vans, subscription-based pet care packages, and apps that enable bookings are transforming the way pet owners receive grooming, hygiene, and wellness solutions. Trends of convenience, customized care, and premiumization are rapidly increasing the uptake among urban and suburban American pet owners.

Major urban centers have become the centres of innovation, with well-established pet care providers and start-up ventures intersecting in New York, Los Angeles, Chicago and Miami. The following markets point to an increasing demand for on-demand, no hassle grooming services that match the fast-paced life. This mixture of high rates of pet ownership, disposable income, and tech-based service models has continued to drive growth across the nation.

U.K. mobile grooming services market rises with urban pet culture, premium services, and eco-friendly innovation

The mobile grooming services market in the United Kingdom continues to increase at a steady pace, which can be attributed to the excellent level of pet ownership in the country and the rising humanization of pets in the United Kingdom. The use of on-demand grooming vans, luxury pet spa treatments, and sub-based care packages are changing the way pet owners in the UK are thinking about grooming and wellness.

The industry is being influenced by the trends of convenience, high-quality services and sustainability as eco-conscious consumers seek more environmentally-friendly mobile devices and cruelty-free goods.

The innovation has centred on key cities like London, Manchester, and Birmingham which have seen the emergence of new start-ups as well as established organizations that have been looking to provide customized technology-focused grooming services.

Germany mobile grooming services market grows with pet wellness focus, digitalization, and premium care demand

Mobile grooming services industry in Germany is on a steady and robust growth path owing to the high number of pet owners and the growing interest and focus on animal health and welfare among the population. Grooming vans equipped with everything, applications that allow to book a grooming service, and grooming packages are transforming the way German households treat their pets. Among busy urban families and among older pet owners, some of the most important trends, which affect adoption, include convenience, quality professional services, and wellness-oriented grooming.

Big cities like Berlin, Munich and Hamburg have become a hot-spot growth areas, with old and new pet service providers beginning to innovate on mobile offerings. The presence of tech-savvy consumers in Germany, a growing disposable income, and a strong culture of pet welfare is driving the market towards more personalization and higher-end mobile grooming.

Category-Wise Analysis

Dogs drive mobile grooming services with personalized care, hygiene, and wellness solutions

The dog segment is the biggest and most effective in the mobile grooming services market because there are many dog owners and the trend of treating pets as family members is on the rise. Through mobile grooming platforms and services, bathing, hair trimming, nail clipping, and spa treatments can be done conveniently at the doorstep of the owner, and it helps to reduce stress among pets and owners.

This division has been extensively utilized in both urban and suburban locations as it offers professional level grooming whilst also providing customized care. Dogs of varying breeds and sizes need special care and mobile grooming services with trained professionals, breed specific products, and modern grooming tools are providing quality, trusted services.

App-based booking transforms mobile grooming services with convenience, scheduling, and personalized care

The use of apps in booking is a significant growth in the mobile grooming services business, as it enables pet owners to make, manage, and follow the grooming appointments without any hassle using their smartphones. Mobile apps also offer real-time availability functionality, customization of the available services, automatic reminders, and so forth, making it easier to get your doggies groomed and convenient enough to fit in busy households.

The reason why this segment has taken off quickly is that it improves the customer experience, minimizes the wait time, and provides pets with quality and timely services. Service providers also benefit by using the apps to optimize routes, efficiently manage bookings and provide loyalty programs or subscription packages. The ease, speed, and customization through mobile booking application are increasing its presence in the mobile grooming services industry.

Full groom/haircut segment leads mobile grooming services with comprehensive pet care and styling solutions

The full groom / haircut segment is also another major player in the mobile grooming services industry offering full grooming packages such as bathing, hair trimming, styling and finishing touches on pets. Such services are meant to keep pets clean and beautiful and healthy, and are thus, in demand by pet owners who want their pets professionally and thoroughly taken care of.

This segment is very popular as it is convenient and offers professional care since pets can receive a full grooming at home. Mobile groomers use the services of trained professionals, breed-specific grooming methods, and quality grooming equipment to achieve consistent and dependable outcomes. Full grooming and haircuts are in demand and are expected to increase due to the rising humanization of pets, as well as preference of premium and stress-free grooming.

Competitive Analysis

The mobile grooming businesses are a competitive market, owing to the increasing need to access convenient and on-demand pet care solutions. The companies compete based on the quality of service, technology-based booking applications, and customized grooming options that accommodate pets of different types and sizes. One aspect that has driven customer attraction and retention is innovation in mobile units, premium grooming products and specialized treatments.

Digital tools and customer loyalty programs have become an increasingly popular means by service providers to attain a competitive advantage, profitability is becoming increasingly dependent on operational efficiency and route optimization. Competition is very high in urban areas as suppliers struggle to offer both affordability and a stress-free grooming experience. Customer experience, convenience, and reliability remain a priority and market factors that define the strategic positioning and impact market dynamics.

Key players in the mobile grooming services market are 4 Paws Mobile Spa, Aussie Mobile Vet, Blue Wheelers, Dapper Dog Mobile Pet Grooming, Dial a Dog Wash, and others.

Recent Developments

• In March 2025, Bella Pet Spa offers top tier grooming services for Oahu’s four legged friends.
• In January 2025, Paris Hilton Launches Pet Grooming Collection Sold Online at Chewy. Developed by Kira Labs, the collection offers grooming solutions that pamper pets at home.

Fact.MR has provided detailed information about the price points of key manufacturers of Mobile Grooming Services Market positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Methodology and Industry Tracking Approach

The global mobile grooming services market report is based on research conducted on a sample of over 8,000 professionals, including pet care specialists, mobile grooming service operators, veterinary advisors, pet wellness consultants, and business development managers of grooming start-ups, who provided insights through structured interviews and surveys. The respondents also included administrators of mobile grooming platforms, operations managers, marketing professionals, and heads of subscription-based pet care services.

The study employed a horizontal research approach, with primary research carried out between September 2024 and July 2025, to provide a multi-perspective view on service adoption, operational models, booking platforms, and customer experience. Key features of the research included the efficiency of mobile grooming operations, convenience for pet owners, service quality, scalability of operations, hygiene standards, safety measures, and customer satisfaction.

With Fact.MR monitoring consumer behavior, product efficacy, industry trends, and market opportunities since 2018, this report is becoming an authoritative source of information that stakeholders can rely on.

Segmentation of Mobile Grooming Services Market

• By Pet Type :

  • Dog
  • Cats
  • Other Pets (Rabbit, Guinea Pigs)

• By Service Type :

  • Full groom / haircut
  • Bath & brush
  • De-shedding / undercoat
  • Add-ons (nails, ears, teeth)
  • Medicated / flea–tick care

• By Booking Type :

  • App Based
  • Direct Booking
  • Subscription Plans

• By End-User :

  • Individual Pet Owners
  • Pet Shelters & Rescue Centers

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa