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Nutrition Consulting Services Market

Nutrition Consulting Services Market Analysis, By Service (Nutrition Coaching & Consulting, Diet Management & Meal Planning, Nutrition Screening & Testing), By Consumer Orientation (Male, Female), By Consumer Age (18-25, 26-45, 46 & Above) - Global Market Insights 2022 to 2032

Analysis of Nutrition Consulting Services market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Nutrition Consulting Services Market Outlook (2022-2032)

The global nutrition consulting services market is expected to be valued at US$ 7.6 billion in 2022 and rise at a CAGR of 3.5% to reach US$ 10.8 billion by 2032-end. North America leads the race and accounts for well over one-third share of the global market.

Report Attributes


Nutrition Consulting Services Market Size (2021A)

US$ 7.4 Billion

Estimated Market Value (2022E)

US$ 7.6 Billion

Forecasted Market Value (2032F)

US$ 10.8 Billion

Global Market Growth Rate (2022-2032)

~ 3.5% CAGR

North America Market Share (2021)


East Asia Market Growth Rate (2022-2032)

~4.3% CAGR

United States Market Growth Rate (2022-2032)

~3.2% CAGR

Key Companies Profiled

  • Baze
  • BiogeniQ
  • DNAFit
  • Habit food personalized, LLC
  • Helix
  • F6S
  • RD nutrition consultants
  • Dietary solutions
  • Wellness Coaches
  • Zoe Global
  • Professional Nutrition Consulting, LLC
  • JM Nutrition
  • Dietitian Consulting Services LLC
  • Atlas Biomed Group

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Rising Inclination towards Healthy Lifestyle Aiding Demand Growth for Nutrition Consulting Services

Growing awareness regarding a healthy lifestyle among people is one of the major factors driving the demand for nutrition consulting services. People are being encouraged to use nutrition consulting services due to the increasing prevalence of numerous chronic ailments, including diabetes and cardiovascular disorders, among others.

People of all ages are switching to healthy and innovative fitness methods, which has created an enormous demand for nutrition consulting services. Additionally, lifestyle changes, increase in disposable income, and rise in public awareness about the advantages of nutrition plans are factors benefiting nutrition consulting service providers.

  • Short Term (2022-2025): Post-COVID, demand for nutrition consulting services is expected to grow drastically with rising awareness among people regarding health. People with chronic diseases are projected to account for significant demand for nutrition consultants.
  • Medium Term (2025-2028): People's inclination towards a healthy lifestyle and increasing prevalence of obesity are expected to drive the nutrition consulting services market in the mid-term. More people are reaching out to dieticians and nutritionists to get customized diet plans with the aim of losing weight and staying fit.
  • Long Term (2028-2032): Increasing technological advancements to track customer health and having automated nutrition plans & consultancy are expected to create lucrative opportunities during this period. Moreover, rising geriatric population worldwide is expected to fuel the demand for nutrition consulting services in the long run.

Between 2017 and 2021, the global nutrition consulting services market progressed at a CAGR of 2.8%. As per the detailed study by Fact.MR, a market research and competitive intelligence provider, the market is predicted to expand at a 3.5% CAGR between 2022 and 2032.

Nutrition consulting services market forecast by Fact.MR

Market share analysis of nutrition consulting services based on service and region. Under the service segment, nutrition coaching & consulting dominates with 55% market share in 2022.

Increasing Worldwide Prevalence of Chronic Diseases

Increasing prevalence of chronic diseases such as diabetes, heart attacks, high cholesterol, and others is expected to stimulate the demand for nutrition consulting services. Chronic conditions are a disease of long-term duration and adversely impact the health of patients, which accelerates the demand for nutrition consultants to offer nutrition plans along with timely analysis of the patient’s health.

  • As per the Centres for Diseases Control and Prevention, worldwide, around half of adults are suffering from chronic diseases.

Additionally, the demand for nutrition consulting services is expected to rise with a substantial rise in the obese population worldwide.

  • As per the World Health Organization, around one-fourth of the adult population in the world is obese or overweight.

This is due to the lack of exercise and poor eating habits. As a result, the demand for nutrition consultants is increasing worldwide to make dietary changes and efficiently manage the health of the obese population.

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Integration of Advanced Technologies by Service Providers

Integration of advanced technologies for diet monitoring and consulting is playing an essential role in health improvement and reducing disease risk. Nutrition consulting enterprises have developed software and apps, and utilize social media platforms that analyze the food habit of individuals, monitor health issues, and suggest appropriate diet plans to users.

  • For instance, in April 2019, DNA fit, a leading personalized health & wellness company, introduced the “Health Fit” DNA test that monitors various genetic factors related to an individual’s well-being and offers personalized insights on diet.

The utility of technology has prominently changed the way that nutritionists connect to their clients and has contributed to positive care outcomes. Also, microarray technology and nanotechnology have the potential to enhance nutrition consulting services in the development and delivery of various intervention strategies to improve health and reduce the risk of several chronic diseases.

Health Risks Associated with Nutrition Consulting Services

Dietary assessment is prone to inaccuracies and the instruments provided may not be sufficiently precise to discover qualitative dietary improvements. Additionally, dietary therapies typically have high dropout rates and low compliance since nutrition has a significant impact on a patient's life and is also influenced by personal, economic, psychological, and emotional factors.

Moving on to more clinical settings, nutritional status has been negatively impacted and the danger of malnutrition has been enhanced in conditions where compromised health exists. In clinical situations, nutrition consults by healthcare experts should always adhere to established standards and evidence-based medicine.

To ensure the accuracy of the advice given, nutrition counselling should always be given by specialized and qualified nutrition and dietetics professionals. This is because nutrition can be used as a complementary treatment that may even be harmful in some situations, such as for patients suffering from chronic diseases such as cancer and diabetes.

Such factors may risk the life of patients and thereby challenge the utility of nutrition consulting services.

Country-wise Insights

What’s Driving Demand for Nutrition Consulting Services in the United States?

Increasing prevalence of metabolic and chronic disease and the adoption of unhealthy dietary habits have led to high demand for nutrition consulting services in the country.

  • As per the Centres for Disease Control and Prevention, it has been estimated that around six in ten adults in the United States are living with some kind of chronic disease such as diabetes, cancer, heart disease, and others. Around half of the U.S. adults are following unhealthy dietary habits.

With increasing severe health issues among the population, awareness regarding healthy dietary habits has grown substantially in the country. Consumers are opting for nutrition consultants who offer counselling and coaching regarding healthy dietary habits and can manage dietary plans.

Why Has China Become a Lucrative Market for Nutrition Consulting Service Providers?

China is one of the major economies with a high geriatric population, which is resulting in positive demand for nutrition consultants. In China, around 28% of the total population aged above 60 requires nutrition more precise to their growing age. The older population is more prone to chronic disease, which demands healthy nutrients for the body. A nutrition consultant monitors the health condition of an older population and suggests a healthy dietary plan to reduce age-related health concerns.

Similarly, with rising technological innovation and increasing healthcare expenditure, demand for online healthcare services is growing in the country, which is positively driving the demand for nutrition consulting services.

Category-wise Insights

Why Does Nutrition Coaching & Consulting Enjoy Higher Demand?

Nutrition coaching and consulting account for a leading share of 55% of the global nutrition consulting services market.

Nutrition coaching & consulting includes discussing and analyzing the current eating habits of clients, educating them about healthy food & nutrients, analyzing health histories to track specific nutritional requirements, and ultimately developing a meal plan for individuals to promote health and well-being.

With the rising health awareness among people, demand for nutrition coaching & consulting is projected to rise over the forecast period. It ultimately helps in developing eating plans that promote good immune response, healthy metabolism, and ideal body weight.

Why Do 46 & Above Years Aged People Account for Substantial Demand for Nutrition Consulting Services?

In the elderly population, nutrition plays a crucial role in maintaining their health and slowing the aging process. In this population, malnutrition is more common and is linked to a decline in functional status, impaired muscle function, decreased bone mass, immune dysfunction, reduced cognitive function, etc.

With the growing geriatric population across the world, the demand for nutrition consulting enterprises is projected to rise significantly.

  • As per the World Health Organization, from 2015 to 2050, the world’s geriatric population will nearly double.

A nutrition consultant assesses and identifies the health threats associated with the older population, suggests various nutritional diets, and analyzes the overall impact of nutrients on a health condition. This efficiently reduces the health risks associated with aging.

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Competitive Landscape

Well-known nutrition consulting service providers are Baze, BiogeniQ, DNAFit, Habit food personalized LLC, Helix, F6S, RD nutrition consultants, Dietary solutions, Wellness Coaches, Zoe Global, Professional Nutrition Consulting, LLC, JM Nutrition, Atlas Biomed Group, and Dietitian Consulting Services LLC.

The nutrition consulting services market is highly competitive with the presence of several established and new players in the market.

  • In September 2022, Health Technologies Inc., a leading provider of consulting diet services, acquired Columbus, Nebraska-based EZ Nutrition Consulting, PC. The acquisition is aimed at enhancing the global footprint of Health Technologies Inc. & increasing its consumer base worldwide.
  • In April 2019, Atlas Biomed Group (UK) introduced a new AI-technology-based Atlas app to offer clients individualized dietary and nutritional recommendations that can help them enjoy better gut health.

Fact.MR has provided detailed information about the service providers of nutrition consulting positioned across regions, revenue growth, and service offering expansion, in the recently published report.

Segmentation of Nutrition Consulting Services Industry Research

  • By Service :

    • Nutrition Coaching & Consulting
    • Diet Management & Meal Planning
    • Nutrition Screening & Testing
  • By Consumer Orientation :

    • Male
    • Female
  • By Consumer Age :

    • 18-25
    • 26-45
    • 46 & Above
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

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Nutrition Consulting Services Market

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The global nutrition consulting services market stands at US$ 7.6 billion in 2022.

Global demand for nutrition consulting services is anticipated to reach US$ 10.8 billion by 2032.

Nutrition coaching & consulting accounts for 55% share of global revenue.

North America tops the nutrition consulting services market accounting for 37% market share.

Between 2017 and 2021, revenue from the nutrition consulting services market increased at 2.8% CAGR.

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