Sports Hydration Market

Sports Hydration Market Analysis by Pre-sport Hydration, During Sports Hydration, and Post-sports Hydration from Fluids, Tablets, and Powder between 2023 and 2033

Analysis of Sports Hydration Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Sports Hydration Market Outlook (2023 to 2033)

Newly-released sports hydration market analysis report by Fact.MR reveals that global sales of the sports hydration market in 2022 were held at US$ 3 billion. With 5.4% projected growth from 2023 to 2033, the market is expected to reach a valuation of US$ 5.3 Billion by the end of the forecast period.

Sports hydration in fluid form is expected to generate significant revenue in the market, projected to grow at a CAGR of over 5% from 2023 to 2033.

Attributes Details

Global Sports Hydration Market Size 2022

US$ 3 billion

Global Sports Hydration Market Size at End of Forecast (2033)

US$ 5.3 billion

Global Sports Hydration Market CAGR (2023 to 2033)

5.4%

U.S. Sports Hydration Market CAGR (2023 to 2033)

5.2%

Key Companies Covered

  • PepsiCo Inc.
  • The Coca-Cola Company
  • Suntory Beverage and Food Ltd
  • Red Bull GmbH
  • Dr. Pepper Snapple Group, Inc.
  • AJE Group
  • Abbott
  • Biosteel Nordics
  • Britivic Plc
  • GNC Holdings Inc.
  • GoodSport Nutrition

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Revenue of Sports Hydration Market from 2018 to 2022 Compared to Demand Outlook for 2023 to 2033

As per the research of sports hydration market by Fact.MR - a market research and competitive intelligence provider, historically, from 2018 to 2022, the market value increased at around 9.2% CAGR. With an absolute dollar opportunity of US$ 2.2 million, the market is projected to reach a valuation of US$ 5.3 billion by 2033.

What Key Drivers are Influencing the Market Expansion?

Sports hydration refers to the process of maintaining adequate fluid levels in the body during physical activity, exercise, or sports. Proper hydration is essential for athletes and fitness enthusiasts to perform at their best and maintain optimal health. This involves drinking fluids before, during, and after exercise to prevent dehydration, maintain electrolyte balance, and replenish energy stores.

The global sports drinks sales were valued at about US$ 21.5 billion in 2018 which rose to US$ 22.37 billion in 2019. The market is expected to witness steady growth in sales in the upcoming years, driven by a growing interest in fitness and sports activities among consumers. The market growth was also attributed to innovations in product formulations, which resulted in the development of sports drinks with improved hydration and performance benefits. This is expected to influence the market growth in the upcoming years.

According to the data provided by National Collegiate Athletic Association (NCAA), in the 2017-2018 academic year, there were around 494,992 student-athletes who had participated in NCAA championship sports. The most popular NCAA championship sports for men were basketball, football, and outdoor track and field. Due to the increase in the number of athletes in the NCAA championship, the demand of consumption of sports drinks has also increased. The rising inclination towards fitness activities and the increasing popularity of outdoor sports leads to market growth.

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Region-Wise Analysis

Which Region is Projected to Offer Significant Growth in the Market?

North America is a prominent shareholder in the market with a market size of US$ 1.2 billion in 2022. The regional market is projected to be worth US$ 2.1 billion by 2033.

In October 2020, Powerade announced a multi-year partnership with the United States Olympic and Paralympic Committee (USOPC) to become the official sports drink of Team USA in the United States. This collaboration helps in fostering the usage of sports drinks for performance enhancement. The rising focus of manufacturers to provide innovative and healthy hydration products helps the market to grow.

Country-Wise Analysis

United States Sports Hydration Market Analysis :

The market in the United States is expected to grow to be worth US$ 1.9 billion by 2033, with an absolute dollar growth of US$ 750.3 million from 2023 to 2033. The market in the United States has grown at a CAGR of 9% from 2018 to 2022 and 5.2% from 2023 to 2033.

According to research, the global sales of sports drinks in the United States were held at around US$ 7.4 billion in 2018 which reached around US$ 8.6 billion in 2020. The sports drinks market in the United States is expected to grow at a CAGR of 4.5% during the forecast period. The growing demand for sports drinks in the United States is expected to influence market growth.

United Kingdom Sports Hydration Market Analysis :

The market in the United Kingdom is expected to grow to be worth US$ 224.7 million by 2033, with an absolute dollar growth of US$ 79.8 million. The market in the country has grown at a CAGR of 8.1% from 2018 to 2022 and is expected to grow at a CAGR of 4.5% from 2023 to 2033.

According to Sport England's Active Lives Survey, in 2021, around 63.3% of adults in England participated in at least 150 minutes of moderate physical activity per week. The UK has a strong tradition in Olympic sports, with British athletes winning a total of 864 medals (including 263 gold medals) in the history of the Olympic Games. Sports hydration products are specifically designed to help athletes and fitness enthusiasts maintain hydration and replenish electrolytes lost during exercise and sports activities. This is expected to swell the market in upcoming years.

China Sports Hydration Market Analysis :

In China, the market is expected to grow to be worth US$ 383.2 million with an absolute dollar growth of US$ 143.4 million. The market in China has grown at a CAGR of 8.6% from 2018 to 2022 and is expected to grow at a CAGR of 4.8% from 2023 to 2033.

In 2020, sports drinks sales in China were around US$ 1.7 billion which rose to US$ 1.9 billion by 2021. The total energy drink sales in China were around 19.1 billion in that year. As consumers become more health conscious, they are paying closer attention to the importance of staying hydrated during exercise and physical activity, and sports. The increase in demand for sports drinks is expected to lead to market growth.

Japan Sports Hydration Market Analysis :

In Japan, the market is expected to grow to be worth US$ 313.2 million with an absolute dollar growth of US$ 100.2 million. The market in Japan has grown at a CAGR of 7.7% from 2018 to 2022 and is expected to grow at a CAGR of 3.9% from 2023 to 2033.

Sports nutrition products are often used to support hydration during physical activity. Electrolyte-containing drinks and sports drinks are commonly used for this purpose, as they help replace fluids and minerals lost through sweat during exercise.

In 2019, the sports nutrition market in Japan was valued at over US$ 3.6 billion and is expected to grow at a CAGR of 6.8% during the forecast period. The growing demand for sports nutrition, drinks, and electrolyte-containing drinks is expected to boost the demand in the forthcoming years.

India Sports Hydration Market Analysis :

In India, the market is expected to grow to be worth US$ 191.6 million by 2033, with an absolute dollar growth of US$ 57.1 million. The market in India has grown at a CAGR of 7.1% from 2018 to 2022 and is expected to grow at a CAGR of 3.6% from 2023 to 2033.

Consumers are shifted towards healthier alternatives such as electrolytes and sports beverages. For instance, in 2020, the electrolyte and sports drink market in India was about US$ 3.9 billion and is expected to grow at a CAGR of 8.1% during the forecast period. The growing demand for sports drinks is gaining popularity among athletes and fitness enthusiasts due to their ability to provide hydration, electrolytes, and other nutrients that can help improve performance and recovery.

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Category-Wise Insights

Why Sports Hydration Products in Fluid Form Projected to Witness Significant Growth?

Sports hydration products in fluid form are projected to witness significant growth with a CAGR of 9% from 2018 to 2022 and are expected to grow at a CAGR of 5.2% from 2023 to 2033.

The fluid form of sports hydration products, such as sports drinks and electrolyte beverages, is projected to witness significant growth in the market. This is due to several factors, including changing consumer preferences, increasing health consciousness, and the convenience of consuming fluids during exercise and physical activity.

Fluids are more easily absorbed by the body compared to solid forms of hydration products, and they can also provide instant hydration and energy during physical activity. Additionally, many sports drinks and electrolyte beverages contain a blend of carbohydrates, electrolytes, and other nutrients that are specifically formulated to help improve athletic performance and recovery.

Why do Supermarkets and Hypermarkets account for Significant Sales of Sports Hydration Products?

Supermarkets and Hypermarkets are projected to witness significant growth with a CAGR of 8.8% from 2018 to 2022 and are expected to grow at a CAGR of 5% from 2023 to 2033.

Supermarkets and hypermarkets typically have a wide variety of products available for consumers, including sports hydration drinks. Furthermore, the increased participation of people in sports and fitness activities has resulted in more retailers, including supermarkets and hypermarkets, expanding their sports hydration offerings to meet consumer needs.

Overall, the combination of a wide variety of products, a large customer base, competitive pricing, and growing demand for sports hydration products has contributed to the projected market growth through supermarkets and hypermarkets.

Competitive Analysis

Key players in the market are PepsiCo Inc. The Coca-Cola Company, Suntory Beverage and Food Ltd, Red Bull GmbH, Dr. Pepper Snapple Group, Inc., AJE Group, Abbott, Biosteel Nordics, Britivic Plc, GNC Holdings Inc., and GoodSport Nutrition.

A few of the recent developments in the market are :

  • In January 2021, BioSteel Sports Nutrition Inc., a Canadian sports nutrition company, announced that it had entered into a multi-year partnership with the National Hockey League (NHL). As part of the partnership, BioSteel will become the official sports drink of the NHL and will have branding and activation opportunities at NHL events.
  • In February 2021, Gatorade announced that it was launching a new line of sports drinks called Gatorade Super Shake. The drinks are designed to provide athletes with a convenient, ready-to-drink source of protein and other nutrients that can help them recover after exercise.

Segmentation of the Sports Hydration Market

  • By Type :

    • Pre-sport Hydration
    • During Sports Hydration
    • Post-sports Hydration
  • By Form :

    • Fluids
    • Tablets
    • Powder
  • By Distribution Channel :

    • Supermarkets and Hypermarkets
    • Convenience Stores
    • Online Retailers
    • Other Distribution Channels
  • By Region :

    • North America
    • Latin America
    • Europe
    • Asia Pacific
    • Middle East & Africa

- FAQs -

What value is the market estimated to reach in 2023?

The global market size is estimated to be valued at US$3.2 billion in 2023.

What was the global market size for 2022?

The market was reported at US$ 3 billion in 2022.

What valuation is the market estimated to reach in 2033?

The market is expected to reach a valuation of US$ 5.3 billion in 2033.

What value CAGR did the market exhibit over the last 4 years?

The market registered a CAGR of 9.2% over the last 4 years.

What is the projected CAGR for the market from 2023 to 2033?

The market is projected to witness a CAGR of 5.4% from 2023 to 2033.

Through which Form the Sports Hydration Products Demand is expected to witness significant demand?

Sports hydration products in the fluid form are projected to witness large demand with a projected CAGR of 5.2% from 2023 to 2033.

What is the expected market size in the United States by 2033?

The market in the United States is projected to witness a market size of US$ 1.9 billion by 2033 and is expected to grow at a 5.2% CAGR from 2023 to 2033.

Which are the key companies offering Sports Hydration?

Key players in the market are PepsiCo Inc. The Coca-Cola Company, Suntory Beverage and Food Ltd, Red Bull GmbH, Dr Pepper Snapple Group, Inc., AJE Group, Abbott, Biosteel Nordics, Britivic Plc, GNC Holdings Inc. and GoodSport Nutrition.

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