- Press Release -

Fact.MR recently published the global badminton apparel market research report for the forecast period 2022-2032. According to the study, the market is poised to expand rapidly at around 11% CAGR, surpassing a revenue share of US$ 33 Bn by 2032. Manufacturers are majorly reliant on surging badminton popularity across prominent markets to further their gains.

From 2017 to 2021, sales of badminton apparel surged at a CAGR of 10%. Prospects temporarily contracted during the peak of the COVID-19 pandemic, as imposition of lockdowns led to cessation of outdoor commercial sporting events, leading to postponement of badminton matches. At the same time, personal grade apparel sales surged as people began engaging in sporting activities to remain fit.

Key apparel providers are signing sponsorship contracts with various governmental sports agencies and sportspersons to expand their product outreach. For instance, in 2021, YONEX Co. Ltd. entered into an 8-year long partnership with the China Badminton Association (CBA), enabling the apparel provider to become an official sponsor for the Chinese national badminton team. The contract will see national players competing and training with the company’s racquets, strings, shuttle cocks, apparel and shoes.

Key Takeaways from the Market Study

• Global badminton apparel market to be valued at US$ 11.72 Bn by 2022-end
• Top wear badminton apparel sales to surge at an 11% value CAGR until 2032
• 40% of total badminton apparel revenue to be contributed by natural fiber-based material
• U.S to be the dominant badminton apparel market, accumulating a market share of 35%
• China to experience considerable incline, registering a CAGR of 12% from 2022-2032
• U.K to accrue significant market gains, accumulating a revenue share of 32%

“Owing to the rising popularity of the sports and the increasing participation of women in the sport, the demand for natural fiber badminton apparel is increasing in the market, “says Fact.MR

Competitive Landscape

• In 2021, Babolat relaunched its Jet Premura flagship padel shoes with enhanced features. The new version weighs 5 grams less, down to 320 grams. The Michelin sole is designed and developed specifically for padel, to make it more flexible and elastic, while providing safety in every movement the player makes on court.
• In December 2021, With the aim of breeding footwork performance through optimized fit, the POWER CUSHION 88 DIAL will receive technological updates as preparation for a global rollout beginning in late January 2022. Inspired by the POWER CUSHION INFINITY, the 88 DIAL maximizes the fit of the shoe using the BOA © Fit System. The BOA * Fit System allows for a precise and balanced fit by rotating the single-dial to a perfect angle and applying even pressure to the foot.

More Insights Available

Fact.MR, in its new offering, presents an unbiased analysis of the badminton apparel market, presenting historical demand data (2017-2021) and forecast statistics for the period of 2022-2032.

The study divulges essential insights on the market on the basis of product (top wear, bottom wear, footwear and others), material (natural fabric and synthetic fabric) and distribution channel (online and offline), across five major regions of the world (North America, Europe, Asia Pacific, Middle East & Africa, and South America).

About the Sports Division at Fact.MR

Expert analysis, actionable insights, and strategic recommendations of the highly seasoned Sports team at Fact.MR helps clients from across the globe with their unique business intelligence needs. With a repertoire of over thousand reports and 1 million-plus data points, the team has analyzed the Sports industry across 50+ countries for over a decade. The team provides unmatched end-to-end research and consulting services. Reach out to explore how we can help.

For more information, refer to our market research report or contact the PR author.

Shambhu Nath Jha

Fact.MR

Sr. Consultant – Sports

E-mail: shambhu@factmr.com