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Prominent Badminton Apparel Manufacturers Reliant on Sponsorship Contracts to Expand Global Outreach: Fact.MR Study

Published : 18 May 2021 Industry: Sports

Award-winning consulting firm Fact.MR recently published the global badminton apparel market research report for the forecast period 2021-2031. According to the study, the market is poised to expand rapidly at around 11% CAGR, surpassing a revenue share of US$ 30 billion by 2031. Manufacturers are majorly reliant on surging badminton popularity across prominent markets to further their gains.

The study concludes that significant gains were accrued in the past, as previously untapped geographies gradually began entering the global badminton space by virtue of enhanced participation in national and international sporting events such as the Olympics. This has enabled key apparel providers to sign sponsorship contracts with various governmental sports agencies and sportspersons to expand their product outreach.

For instance, in 2021, YONEX Co. Ltd. entered into an 8-year long partnership with the China Badminton Association (CBA), enabling the apparel provider to become an official sponsor for the Chinese national badminton team. The contract will see national players competing and training with the company’s racquets, strings, shuttle cocks, apparel and shoes. Similarly, in 2019, Li-Ning entered into contractual agreements with famous sports personalities across India to expand its product outreach. It had already signed a multi-year deal with the Indian Olympics Association for the 2016 Olympics games.

Key Take aways from Market Report

  • By product, top wear badminton wear to capture the lion’s share of the market through 2031
  • By material, natural fiber badminton  apparel sales are likely to uptick, amid increasing environmental consciousness
  • e-Commerce badminton apparel sales are witnessing sharp incline, especially in the aftermath of the COVID-19 pandemic
  • Gradually surging badminton popularity to stimulate apparel sales in the US
  • China to be the most lucrative market, attributed to its dominant position in badminton participation
  • The U.K. to emerge as an attractive badminton apparel market in the European region

“Growing environmental concerns amongst sportspersons and governments are prompting prominent manufacturers to invest in natural fabric-derived badminton apparel, generating significant revenue streams for the future,” 

remarks a Fact.MR analyst.

Competitive Landscape

Absolute Protech Sports (M) Sdn. Bhd., Babolat, FELET International Holdings Sdn. Bhd., FZ Forza, Li-Ning Company Limited, RSL International, Victor Rackets Industrial Corporation, Ruby Glamour Sdn. Bhd. (Yang Yang), Yehlex (UK) & Apacs (UK), and YONEX Co. Ltd are some prominent badminton apparel manufactures profiled by Fact.MR.

In 2021, Babolat relaunched its Jet Premura flagship padel shoes with enhanced features. The new version weighs 5 grams less, down to 320 grams. The Michelin sole is designed and developed specifically for padel, to make it more flexible and elastic, while providing safety in every movement the player makes on court.

In December 2020, Yehlex (UK) announced that it intends to launch a brand new line of badminton apparel in early 2021, incorporating a brand new range of clothing. More than ten new t-shirts in a broad range of colors and designs for immediate delivery.

More Insights Available

Fact.MR, in its new offering, presents an unbiased analysis of the badminton apparel market, presenting historical demand data (2016-2020) and forecast statistics for the period of 2021-2031. The study divulges essential insights on the market on the basis of product (top wear, bottom wear, footwear, and others), material (natural fabric and synthetic fabric), and distribution channel (online and offline), across five major regions of the world (North America, Europe, Asia Pacific, Middle East & Africa, and South America).

About the Sports Division at Fact.MR

Expert analysis, actionable insights, and strategic recommendations of the highly seasoned Sports team at Fact.MR helps clients from across the globe with their unique business intelligence needs. With a repertoire of over thousand reports and 1 million-plus data points, the team has analyzed the Sports industry across 50+ countries for over a decade. The team provides unmatched end-to-end research and consulting services. Reach out to explore how we can help.

For more information, refer to our market research report or contact the PR author.

Shambhu Nath Jha


Sr. Consultant – Sports


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