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Folded Tissues Market

Folded Tissues Market

Folded Tissues Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2020 to 2030

Folded Tissues Market
  • Apr-2020
  • List of Tables : 96
  • List of Figures : 156
  • 170 Pages
  • Consumer Goods

Global Folded Tissues Market to Gain Momentum amid COVID-19 Pandemic, Market Set to Increase 1.4X

The global folded tissues market has witnessed significant growth over the historical period. Overall sales were pegged at more than US$ ~45.1 Bn in 2019. This is attributed to the increasing number of household buyers and transformation in purchasing habits of consumers. Folded tissues held more than 35% of the overall spending on global health and hygiene products. A consistent growth trajectory is predicted for folded tissue products across emerging markets.

The ongoing COVID-19 pandemic has created a plethora of growth opportunities for existing and new domestic players to maximize their penetration into the market. Moreover, household consumption of folded tissues has burgeoned as a precautionary measure. On the back of these trends, the global folded tissues market is forecast to expand at a CAGR of ~3% over the forecast period (2020-2030).

Increasing Per Capita Consumption to Boost Industrial Productivity

Tissue papers accounted for around 3/5th of the overall demand in the global folded tissues industry in 2019. The segment is projected to grow at a CAGR of ~2.5% during the foreseeable future. This is on the back of strengthening consumer demand for high quality and cost competitive hygiene products.

Another growth lever is the increasing per capita use of tissue products across untapped markets. Among other applications, facial tissues and wet tissues are anticipated to gain significant traction among consumers, owing to increasing awareness for maintaining skin health with eco-friendly, chemical-free tissues. In addition, recycled folded tissues are poised to change the competitive landscape in various applications due to increasing demand for sanitation products.

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Online Sales to Gain ~120 BPS by 2030: Adoption of Digital Platform is on Rise

Over the historical years, retail sector has dominated the overall sales of folded tissues, and shall continue to witness a new transition throughout the forecast period. Most of the sales has been recorded from groceries, hypermarkets/supermarkets, wholesalers/distributors (mass merchandisers), and warehouses.

Collectively, these segments account for around half of the sales in global folded tissues industry. However, sales through digital channels is gradually augmenting due to the evolving trend of digital marketing for premium and ultra-premium folded tissues across the globe. As a result, online sales segment is expected to grow 1.9x by 2030.

North America Dominates Folded Tissues Market, South Asia Records Significant Growth

The global folded tissues market is poised to remain dominated by North America. With more than 22 kg per capita consumption of folded tissues annually, North America shall account for over 1/4th of the global volume sales, followed by East Asia and Europe. Rising consumption due to increased hygiene concerns is anticipated to broaden growth prospects for the region.

South Asia, Latin America and MEA are collectively anticipated to gain a BPS of more than 600 by 2030 on the back of increasing penetration and production footprint of key manufacturers, increasing per capita spending on hygiene products along with increasing number of retail outlets and household buyers.

folded tissues  market 01

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Global Folded Tissues Industry is matured but Future Investments Still Possible

The global folded tissues market has witnessed intense competition among global and regional players and showcased a consolidated market structure in 2019. Tier 1 players in the global folded tissues market include Kimberly-Clark Corporation, Essity Aktiebolag, and Procter & Gamble Co., Collectively these three players account for ~40% of the total sales.

In addition, the industry is wide open for investments, supported by ongoing COVID-19 pandemic, which is anticipated to create a plethora of market opportunities for tier 2 players as well as new domestic entrants for the long-term forecast period. Some of the organic strategies likely to be emphasized upon by the manufacturers are: transparency regarding clean labels and quality, cost optimization, continuous collaboration, production innovations and increasing spending on research & development activities.

folded tissues  market 02

COVID-19 Impact Analysis

Preventive and hygiene products sales have been on the rise amid the impact of COVID-19 pandemic. The outbreak continues to expand growth of folded tissues, as consumers home are becoming more cautious about the infection. Other factors such as increasing consumer need for efficacy and safety products is providing a much needed breakthrough to the moderately growing industry of folded tissue products.

In addition, increasing coronavirus spread and lockdown activities across the globe have pushed consumers to purchase health and hygiene products such as folded tissues mostly through retailers and online channels. Furthermore, folded tissues has gained massive momentum over the last quarter, from a slow moving retail product to a mainstream product across the small retail stores. This is likely to create new growth avenues for the key manufacturers.

An Adaptive Approach to Modern-day Research Needs

Analyst View Point

The global folded tissues market is anticipated to show significant growth potential during the short-term forecast period. Low-entry barriers, increasing competition among retailers, continuous innovation to generate new growth avenues. High profit margins coupled with increasing demand for value added products are surging the overall sales of folded tissues in the market

Research Scope

The recent global folded tissues market report by Fact.MR offers a 10-year forecast from 2020 to 2030. The report elaborates on the key drivers, restraints, opportunities and threats to the expansion of the global folded tissues market. A detailed segmental analysis, based on fold, price range, application, end use and distribution channel, has been provided in the report.

Regional analysis in terms of supply chain analysis, business execution and market value analysis provides an in-depth perspective about the future scope of the global folded tissues market. In addition, a separate section on market structure has also been provided. The section provides a detailed analysis of key market players and the strategies for expansion in the folded tissues market.

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Global Folded Tissues Market: In-Depth Assessment on Key Segments

The global folded tissues market is segmented on the basis of the fold, pricing range, application, end-use, distribution channel, and region.


  • Folded Tissues with V-Fold
  • Folded Tissues with M-Fold
  • Folded Tissues with Z-Fold
  • Folded Tissues with C-Fold

Pricing Range

  • Economic
  • Premium
  • Ultra-Premium


  • Facial Tissue
  • Wet Tissues
  • Wrapping Tissue
  • Toilet Paper
  • Pocket Tissue
  • Paper Towel
  • Others

End Use

  • At Home
  • Away From Home

Distribution Channel

  • Direct Sales
  • Hypermarkets/Supermarkets
  • Grocery Stores
  • Wholesalers/Distributors
  • Discounters & Dollar Stores
  • Online Sales
  • Other Channels


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

This taxonomy and the detailed TOC prepared are confidential and intended exclusively for the individual or entity with whom it is being shared. Reading, disseminating, distributing, or copying this to any party other than the addressee(s) is unauthorized and prohibited.

Global Folded Tissues Market – Scope Of The Report

The following report provides a forecast and analysis of the global folded tissues market along with the historical data of 2015, estimated data 2020 and forecast data up to 2030 in terms of value (US$ Mn) and volume (Kilo Tons), according to a Fact.MR study. The research propounds critical trends that are currently influencing growth within the global folded tissues market along with several macro-economic indicators.

This newly published and insightful report on folded tissues sheds light on key dynamics, and their impact on the overall value chain from manufacturers to suppliers to end-users, which are expected to transform the future of the global folded tissues market.

The report also comprises the study of current issues with end users and opportunities for folded tissues. It also contains value chain analysis, including the key market participants. To provide users of this report with a comprehensive view of the market, we have included a detailed competitive analysis about the key players involved in the market and strategic overviews.

The dashboard included in the report provides a detailed comparison of folded tissues manufacturers on parameters such as total revenue, product offerings, and key strategies. A list of key companies operating in the folded tissues market provided in the report adds to the credibility of this exhaustive research study.

Country-specific assessment on demand for folded tissues has been provided for each regional market, along with the market size valuation and forecast price point assessment, price index and impact analysis of key regional and country-wise dynamics, which were obtained through quotes from numerous folded tissues manufacturers, experts, and suppliers.

Y-o-Y growth projections have also been offered on all regional markets incorporated in the report. Moreover, future trends, growth prospects, and other possibilities related to the market have been answered in the report.

Global Folded Tissues Market: Research Methodology

A number of primary and secondary sources were consulted during the course of the study. Secondary sources include Factiva, Morningstar and Hoovers, and company annual reports and publications. Comprehensive interviews have been conducted by our analysts, and the intelligence and insights obtained have been used for validating the information gained through secondary research.

The report also includes a description of assumptions and acronyms utilized for research purposes. Data gathered has been validated using the triangulation method to offer useful quantitative and qualitative insights into the folded tissues market.

A short market viewpoint offered in the report elucidates the macro-economic aspects that influence the growth of the folded tissues market, which includes global GDP growth rate, impact of COVID-19, health and hygiene products industry growth rate, e-commerce sales growth, number of household buyers and per capita spending on hygiene products, etc.

This report serves as an authentic resource of intelligence on the folded tissues market, enabling the readers to take fact-based decisions on the future direction of their businesses

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.