Folded Tissues Market
Folded Tissues Market By Fold (Folded Tissues with V-Fold, Folded Tissues with M-Fold, Folded Tissues with Z-Fold, Folded Tissues with C-Fold), By Pricing Range (Economic, Premium, Ultra-Premium), By Application, By End Use, By Distribution Channel, By Regions - Global Insights 2020-2030
Global Folded Tissues Market to Gain Momentum amid COVID-19 Pandemic, Market Set to Increase 1.4X
The global folded tissues market has witnessed significant growth over the historical period. Overall sales were pegged at more than US$ ~45.1 Bn in 2019. This is attributed to the increasing number of household buyers and transformation in purchasing habits of consumers. Folded tissues held more than 35% of the overall spending on global health and hygiene products. A consistent growth trajectory is predicted for folded tissue products across emerging markets.
The ongoing COVID-19 pandemic has created a plethora of growth opportunities for existing and new domestic players to maximize their penetration into the market. Moreover, household consumption of folded tissues has burgeoned as a precautionary measure. On the back of these trends, the global folded tissues market is forecast to expand at a CAGR of ~3% over the forecast period (2020-2030).
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Increasing Per Capita Consumption to Boost Industrial Productivity
Tissue papers accounted for around 3/5th of the overall demand in the global folded tissues industry in 2019. The segment is projected to grow at a CAGR of ~2.5% during the foreseeable future. This is on the back of strengthening consumer demand for high quality and cost competitive hygiene products.
Another growth lever is the increasing per capita use of tissue products across untapped markets. Among other applications, facial tissues and wet tissues are anticipated to gain significant traction among consumers, owing to increasing awareness for maintaining skin health with eco-friendly, chemical-free tissues. In addition, recycled folded tissues are poised to change the competitive landscape in various applications due to increasing demand for sanitation products.
Online Sales to Gain ~120 BPS by 2030: Adoption of Digital Platform is on Rise
Over the historical years, retail sector has dominated the overall sales of folded tissues, and shall continue to witness a new transition throughout the forecast period. Most of the sales has been recorded from groceries, hypermarkets/supermarkets, wholesalers/distributors (mass merchandisers), and warehouses.
Collectively, these segments account for around half of the sales in global folded tissues industry. However, sales through digital channels is gradually augmenting due to the evolving trend of digital marketing for premium and ultra-premium folded tissues across the globe. As a result, online sales segment is expected to grow 1.9x by 2030.
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North America Dominates Folded Tissues Market, South Asia Records Significant Growth
The global folded tissues market is poised to remain dominated by North America. With more than 22 kg per capita consumption of folded tissues annually, North America shall account for over 1/4th of the global volume sales, followed by East Asia and Europe. Rising consumption due to increased hygiene concerns is anticipated to broaden growth prospects for the region.
South Asia, Latin America and MEA are collectively anticipated to gain a BPS of more than 600 by 2030 on the back of increasing penetration and production footprint of key manufacturers, increasing per capita spending on hygiene products along with increasing number of retail outlets and household buyers.
Global Folded Tissues Industry is matured but Future Investments Still Possible
The global folded tissues market has witnessed intense competition among global and regional players and showcased a consolidated market structure in 2019. Tier 1 players in the global folded tissues market include Kimberly-Clark Corporation, Essity Aktiebolag, and Procter & Gamble Co., Collectively these three players account for ~40% of the total sales.
In addition, the industry is wide open for investments, supported by ongoing COVID-19 pandemic, which is anticipated to create a plethora of market opportunities for tier 2 players as well as new domestic entrants for the long-term forecast period. Some of the organic strategies likely to be emphasized upon by the manufacturers are: transparency regarding clean labels and quality, cost optimization, continuous collaboration, production innovations and increasing spending on research & development activities.
COVID-19 Impact Analysis
Preventive and hygiene products sales have been on the rise amid the impact of COVID-19 pandemic. The outbreak continues to expand growth of folded tissues, as consumers home are becoming more cautious about the infection. Other factors such as increasing consumer need for efficacy and safety products is providing a much needed breakthrough to the moderately growing industry of folded tissue products.
In addition, increasing coronavirus spread and lockdown activities across the globe have pushed consumers to purchase health and hygiene products such as folded tissues mostly through retailers and online channels. Furthermore, folded tissues has gained massive momentum over the last quarter, from a slow moving retail product to a mainstream product across the small retail stores. This is likely to create new growth avenues for the key manufacturers.
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Analyst View Point
The global folded tissues market is anticipated to show significant growth potential during the short-term forecast period. Low-entry barriers, increasing competition among retailers, continuous innovation to generate new growth avenues. High profit margins coupled with increasing demand for value added products are surging the overall sales of folded tissues in the market
The recent global folded tissues market report by Fact.MR offers a 10-year forecast from 2020 to 2030. The report elaborates on the key drivers, restraints, opportunities and threats to the expansion of the global folded tissues market. A detailed segmental analysis, based on fold, price range, application, end use and distribution channel, has been provided in the report.
Regional analysis in terms of supply chain analysis, business execution and market value analysis provides an in-depth perspective about the future scope of the global folded tissues market. In addition, a separate section on market structure has also been provided. The section provides a detailed analysis of key market players and the strategies for expansion in the folded tissues market.
Global Folded Tissues Market: In-Depth Assessment on Key Segments
The global folded tissues market is segmented on the basis of the fold, pricing range, application, end-use, distribution channel, and region.
By Fold :
- Folded Tissues with V-Fold
- Folded Tissues with M-Fold
- Folded Tissues with Z-Fold
- Folded Tissues with C-Fold
By Pricing Range :
By Application :
- Facial Tissue
- Wet Tissues
- Wrapping Tissue
- Toilet Paper
- Pocket Tissue
- Paper Towel
By End Use :
- At Home
- Away From Home
By Distribution Channel :
- Direct Sales
- Grocery Stores
- Discounters & Dollar Stores
- Online Sales
- Other Channels
By Region :
- North America
- Latin America
- East Asia
- South Asia
- Middle East & Africa
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