Air Purifier Market

Air Purifier Market Growth Outlook (2022-2032)

The Air Purifier Market is predicted to increase at a CAGR of 10% from 2022 to 2032, reaching USD 20 billion from USD 7.71 billion.

Demand is especially strong for HEPA filtration air purifiers, while activated carbon filters and UV-based purifiers are also experiencing heightened growth.

Demand for activated carbon filter air purifiers is rising, as well as demand for ionic filters air purifiers across regions.

Uptake across commercial establishments is likely to be maximum, while demand across the residential and industrial segments is also expected to surge impressively.

This latest revised report by Fact.MR tracks global sales of air purifiers in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on the industrial goods domain in general, and air purifier demand in particular.

Report Attributes	Details
Market Forecast Value in 2032	US$ 20 billion
Global Market Growth Rate - 2032	10% CAGR
Segments	End-use industry Application Resin and Region
Report Coverage	Revenue Forecast Competitive Landscape Growth Factors Trends
Key Companies Profiled	American Air & Water Inc. Daikin Industries Ltd. Eureka Forbes Ltd. Hitech Ultraviolet Pvt. Ltd. Honeywell International Inc. IQAir Koninklijke Philips N.V. Panasonic Corporation LG Electronics Sharp Corp.

Revenue Analysis of Air Purifier from 2017-2021 Vs Market Projections for 2022 to 2032

As air pollution levels aggrandize, governments worldwide are allocating funds to curb this increasing menace, which is boding well for air purifier sales across the globe. Growth prospects appeared especially bright across the U.S, U.K, India and Chinese markets, some of the world’s largest air pollution contributors.

Moreover, the market is expected to be driven by the rising airborne diseases and increasing pollution levels in urban areas. The growing health consciousness, coupled with the improving standard of living and rising disposable income, is expected to boost the market growth.

The lockdown measures implemented by the governments of various countries, in light of the onset of the COVID-19 pandemic in 2020, have resulted in boosting the sales of home appliances such as air purifiers, cleaning appliances, kitchen appliances, and water filtration devices. Rising awareness regarding healthy living has contributed to the increased sales of air purifiers across the globel.

Which are Some Prominent Drivers of the Air Purifier Market?

Environmental Pollution Concerns Elevating Air Purifier Demand

As the world becomes increasingly globalized, the development of public and private infrastructure has surged, with massive construction projects being undertaken by major countries to develop seaports, airports, transport infrastructure and housing.

Unfortunately, these projects have led to increased pollution levels due to depletion of forest cover. Furthermore, residential and commercial buildings are increasing their dependence on air conditioners which contribute to particulate matter emissions. Hence, demand for air purifiers is increasing across all regions.

Light Technology to Play an Important Role in Driving Air Purifier Sales

Breakthrough technologies such as ultraviolet (UV) LEDs and photocatalytic tech are helping to break down pathogens and irritants. Startups in the air purifier market are resorting to crowd-funding techniques to successfully launch their models in the market.

The influx of air quality sensors is benefitting device manufacturers, since they work in tandem with purifiers to measure the risk of viral transmission and molds. They have the same ultimate goal of all air purifiers: to reduce indoor air pollutants. The technology is also referred to as UV germicidal irradiation, or UVGI air purifiers.

What are the Challenges Faced by the Air Purifier Market?

Reduction of Defense Spending in developed economies to Hamper Market Growth

The decline in the global defense expenditure due to defense budget reductions by key defense spending nations. The defense market is impacted mainly by the reductions in the defense spending by the U.S., which is the highest spending nation in the world, accounting for nearly 40.0% of the global defense expenditure.

The declaration of reduction in the defense spending till 2022 by the U.S. government has impacted the global defense equipment manufacturer's market. This factor may adversely affect the demand for Air Purifiers for the military end-use industry.

Comparative View of Air Purifier Markets

Air Purifier Market :

Attributes	Air Purifier Market
CAGR (2022-2032)	10%
Market Value (2032)	US$ 2 Billion
Growth Factor	Increased demand for Air Purifier from various end users, such as commercial aviation, military aviation, and general aviation, is driving the Air Purifier market.
Opportunity	Consistent push from regulatory bodies to public and private companies to use the services of audit firms will provide consistent demand for traditional accounting and auditing services.

Wearable Air Conditioner Market :

Attributes	Wearable Air Conditioner Market
CAGR (2022-2032)	19.3%
Market Value (2032)	US$ 41,371.5 million
Growth Factor	Emergence in technology can lead to high penetration portable devices in other regions as well.
Opportunity	Sales of wearable air conditioners are anticipated to rise consistently over time due to the aforementioned factors as well as the rapidly expanding technology industry. Thus, the high demand for smart gadgets makes the wearable air conditioner much more popular worldwide and thus paving the demand for the same.

Household Air Care Products Market :

Attributes	Household Air Care Products Market
CAGR (2022-2032)	3%
Market Value (2032)	US$ 14.5 Bn
Growth Factor	Increasing awareness about a healthy and hygienic environment is also driving household air care products industry growth. Sales of air care products are expected to increase over the decade as air quality keeps deteriorating due to rising pollutants and disregard towards environmental norms.
Opportunity	Emerging and developing economies where urbanization is a popular trend are seeing increasing demand for household air care products. Growth in demand, which is estimated to be around 3.5% CAGR over the decade, can also be attributed to increasing per capita income of the general population and rise in disposable income, as per analysis by Fact.MR, a market research and competitive intelligence provider.

Country-wise Analysis

How is the U.S. Generating Fertile Ground for Expansion of Air Purifier Companies?

Increasing Need for Improved Air Quality Bolstering Demand for Air Purifier

The ever widening concerns about indoor and outdoor air quality across the country is fueling demand for air purifiers across the U.S, likely to surpass US$ 4 billion in the short-run. Rapidly degrading air quality due to frequent wildfires is also accelerating deployment across several states.

Environmental Protection Agency (EPA) estimates suggest that over 70 million tons of pollutants were emitted into the atmosphere in the United States. Consequently, instances of disease such as asthma have surged, prompting uptake of air purifiers across industrial, residential and commercial settings.

Why is the U.K. Considered a Lucrative Market for Air Purifiers?

Rising Air Pollution to Positively Impact the Demand for Air Purifiers

The U.K. air purifiers market is likely to register a strong CAGR, amid rising toxicity levels across major cities such as London. Air pollution is a major cause of asthma and lung disease, causing 40,000 premature deaths annually, which is about 8.3% of deaths, while costing around £40 billion each year.

Hence, several manufacturers are finding high growth prospects. Some prominent players include IQAir, Aeris Air Purifiers, Philips, Boneco, Blueair, Argos Limited and ISG Fume among others.

How will China Provide Tailwinds to Growth of the Market for Air Purifiers?

Positively Growing Economy to Push Demand for Air Purifier

Rapid urbanization and commercialization of major provinces is leading to the emergence of major cities, leading to a significant deterioration in air quality, leading to increased demand for air purifiers.

In 2018, the country made a major breakthrough by constructing a 100-meter high air purification tower in Xian, Shaanxi, which brought a noticeable improvement in air quality. Such developments are encouraging entry of key players.

Category-wise Insights

Why are HEPA Filtration Air Purifiers Surging in Popularity?

The ability to filter over 99% of airborne particulate to push the demand for air purifiers

By technology, high efficiency particulate air (HEPA) filtration air purifiers shall capture over 40% of the market value, exhibiting a strong CAGR of around 9% until 2032. Their ability to filter over 99% of airborne particulate matter renders them the primary choice by consumers.

With a large proportion of the global population suffering from chronic conditions such as asthma, these purifiers help alleviate their burden by effectively filtering out unwanted dust particles, improving overall health.

Which End User is Driving Demand for Air Purifiers?

Commercial establishments other public structures to account for total revenue generation

By end user, air purifier usage by commercial establishments such as offices, schools, colleges, and other public structures shall account for 70% of total revenue generation. Simultaneously, residential applications shall expand at a stupendous 10% CAGR while industrial applications shall surge at an impressive 11% CAGR across the forecast period.

Start-Ups For Air Purifier Market

Some key startups in the Air Purifier market include -

• Canada-based startup CleanAir offers the ALVI SMART Air Purifier, based on active polarization technology. Polarized fields bind dust together and the system then filters it out, leading to lower energy consumption. The ALVI system removes bacteria, germs, and airborne viruses down to the 0.007-micron range.
• French startup TEQOYA develops air purifiers that diffuse negative ions to purify the air. The stream of negative ions from the purifier neutralizes and settles down the pollutants while the ozone-free kinetic process also has a germicidal effect on bacteria and viruses.

Market Competition

Prominent players in the Air Purifier landscape rely on a slew of expansion strategies, including new product launches, collaborations with existing manufacturers and outright mergers & acquisitions.

Notable developments in this space are as follows :

• In April 2022, Israel-based Aura Air announced the launching of its smart air management platform in India. The company has set up an India arm in Chennai and is in the process of building a pipeline of prospective individual and enterprise customers. While the product is currently only made in Israel, the company said it is also exploring local manufacturing in India in the long-term.
• Aura Air purifiers detect, capture and kill 99.9% of viruses, bacteria and mold and can remove airborne particles as small as 0.3 microns, including allergens and viruses. These IoT-enabled devices connect to a mobile phone and deliver real-time updates on the overall indoor and outdoor Air Quality Index (AQI) based on VOC (Volatile Organic Compounds), CO2 (Carbon Dioxide), CO (Carbon Monoxide) and fine particulate matter levels.
• In April 2020, Daikin Industries Ltd. invested US$ 2 million in U.S-based start-up company Locix Inc. to leverage its spatial intelligence solutions for furthering its AC solutions business.

Key Segments Profiled in the Industry Survey

• By Mounting Type :

  • Fixed Air Purifiers
  • Portable Air Purifiers

• By Product Type :

  • Upper Air Purifiers
  • In-duct Air Purifiers
  • Self-contained/Standalone Air Purifiers

• By Technology :

  • HEPA Filtration
  • Activated Carbon Filter Air Purifiers
  • Ionic Filter Air Purifiers
  • Ultraviolet (UV) Technology Air Purifiers
  • Other Air Purifiers

• By End User :

  • Residential Use
  • Commercial Use
  • Industrial Use

• By Distribution Channel :

  • Online Air Purifier Sales
    • Company-owned Websites
    • e-Commerce Websites
  • Offline Air Purifier Sales
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Others

• By Region :

  • North America
    • U.S
    • Canada
    • Rest of North America
  • Europe
    • U.K
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America