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Air Purifier Market

Air Purifier Market

Air Purifier Market By Mounting Type (Fixed, Portable), By Product Type (Upper Air, In-duct), By Technology (HEPA Filtration, Ionic Filters, Activated Carbon Filters), By End User (Residential, Commercial), By Distribution Channel, By Region - Global Market Insights 2021 to 2031

Air Purifier Market

Market Outlook for Air Purifier

Fact.MR expects the global air purifier market to expand nearly three fold to surpass US$ 20 billion by 2031, expanding at a staggering 10% CAGR across the forecast period. Demand is especially strong for HEPA filtration air purifiers, while activated carbon filter and UV-based purifiers are also experiencing heightened growth. Demand for activated carbon filter air purifier is rising, as well as demand for ionic filters air purifiers across regions.

Uptake across commercial establishments is likely to be maximum, while demand across the residential and industrial segments is also expected to surge impressively. This latest revised report by Fact.MR tracks global sales of air purifiers in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on the industrial goods domain in general, and air purifier demand in particular. This edition (2021-2031) brings readers up-to-date with key market developments, providing analysis on how manufacturers and other stakeholders are reacting to change. The study also expands on the previous competitive landscape section, and readers will get to know the key strategies of established players as well as new entrants.

Historical Trends Vs Future Forecasts

As air pollution levels aggrandize, governments worldwide are allocating funds to curb this increasing menace, which is boding well for air purifier sales across the globe. Growth prospects appeared especially bright across the U.S, U.K, India and Chinese markets, some of the world’s largest air pollution contributors.

Demand received a major impetus amid the COVID-19 pandemic crisis, as healthcare settings augmented spending on installing high-grade air purifiers to render the treatment environment pathogen-free. Future growth prospects appear healthy, with several new technologies such as UV-based purification expected to garner high popularity. Demand for air purifiers for COVID-19 prevention is also seeing a rise.

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How are Environmental Pollution Concerns Elevating Air Purifier Demand?

As the world becomes increasingly globalized, the development of public and private infrastructure has surged, with massive construction projects being undertaken by major countries to develop seaports, airports, transport infrastructure and housing.

Unfortunately, these projects have led to increased pollution levels due to depletion of forest cover. Furthermore, residential and commercial buildings are increasing their dependence on air conditioners which contribute to particulate matter emissions. Hence, demand for air purifiers is increasing across all regions.

Will Light Technology Play an Important Role in Driving Air Purifier Sales?

Breakthrough technologies such as ultraviolet (UV) LEDs and photocatalytic tech are helping to break down pathogens and irritants. Startups in the air purifier market are resorting to crowd-funding techniques to successfully launch their models in the market.

The influx of air quality sensors is benefitting device manufacturers, since they work in tandem with purifiers to measure the risk of viral transmission and molds. They have the same ultimate goal of all air purifiers: to reduce indoor air pollutants. The technology is also referred to as UV germicidal irradiation, or UVGI air purifiers.

air purifier market

An Adaptive Approach to Modern-day Research Needs

Country-wise Analysis

How is the U.S. Generating Fertile Ground for Expansion of Air Purifier Companies?

The ever widening concerns about indoor and outdoor air quality across the country is fueling demand for air purifiers across the U.S, likely to surpass US$ 4 billion in the short-run. Rapidly degrading air quality due to frequent wildfires is also accelerating deployment across several states.

Environmental Protection Agency (EPA) estimates suggest that over 70 million tons of pollutants were emitted into the atmosphere in the United States. Consequently, instances of disease such as asthma have surged, prompting uptake of air purifiers across industrial, residential and commercial settings.

Why is the U.K. Considered a Lucrative Market for Air Purifiers?

The U.K. air purifiers market is likely to register a strong CAGR, amid rising toxicity levels across major cities such as London. Air pollution is a major cause of asthma and lung disease, causing 40,000 premature deaths annually, which is about 8.3% of deaths, while costing around £40 billion each year.

Hence, several manufacturers are finding high growth prospects. Some prominent players include IQAir, Aeris Air Purifiers, Philips, Boneco, Blueair, Argos Limited and ISG Fume among others.

How will China Provide Tailwinds to Growth of the Market for Air Purifiers?

Rapid urbanization and commercialization of major provinces is leading to the emergence of major cities, leading to a significant deterioration in air quality, leading to increased demand for air purifiers.

In 2018, the country made a major breakthrough by constructing a 100-meter high air purification tower in Xian, Shaanxi, which brought a noticeable improvement in air quality. Such developments are encouraging entry of key players.

Category-wise Insights

Why are HEPA Filtration Air Purifiers Surging in Popularity?

By technology, high efficiency particulate air (HEPA) filtration air purifiers shall capture over 40% of the market value, exhibiting a strong CAGR of around 9% until 2031. Their ability to filter over 99% of airborne particulate matter renders them the primary choice by consumers.

With a large proportion of the global population suffering from chronic conditions such as asthma, these purifiers help alleviate their burden by effectively filtering out unwanted dust particles, improving overall health.

Which End User is Driving Demand for Air Purifiers?

By end user, air purifier usage by commercial establishments such as offices, schools, colleges, and other public structures shall account for 70% of total revenue generation. Simultaneously, residential applications shall expand at a stupendous 10% CAGR while industrial applications shall surge at an impressive 11% CAGR across the forecast period.

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Competitive Landscape

Prominent expansion strategies and major developments by key manufacturers of air purifiers are as under:

  • In 2018, IQAir launched its AirVisual Pro low-cost and highly accurate air quality monitor for homes, office, schools and other public places. The monitor is equipped with cutting-edge laser technology and airflow control.
  • In 2019, American Air & Water Inc. collaborated with the Don Ryan Center for Innovation (DRCI) to help launch its Prism UVTM smart light technology based indoor pathogen disinfection product.
  • In April 2020, Daikin Industries Ltd. invested US$ 2 million in U.S-based start-up company Locix Inc. to leverage its spatial intelligence solutions for furthering its AC solutions business.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Key Countries Covered

  • U.S.
  • Canada
  • U.K
  • Germany
  • France
  • China
  • India
  • Japan
  • GCC
  • South Africa
  • Brazil

Key Segments Covered

  • Mounting Type
  • Product Type
  • Technology
  • End User
  • Distribution Channel
  • Region

Key Companies Profiled

  • American Air & Water Inc.
  • Daikin Industries Ltd.
  • Eureka Forbes Ltd.
  • Hitech Ultraviolet Pvt. Ltd.
  • Honeywell International Inc.
  • IQAir
  • Koninklijke Philips N.V.
  • Panasonic Corporation
  • LG Electronics
  • Sharp Corp.

Key Market Segments Covered

  • Mounting Type

    • Fixed Air Purifiers
    • Portable Air Purifiers
  • Product Type

    • Upper Air Purifiers
    • In-duct Air Purifiers
    • Self-contained/Standalone Air Purifiers
  • Technology

    • HEPA Filtration Air Purifiers
    • Activated Carbon Filter Air Purifiers
    • Ionic Filter Air Purifiers
    • Ultraviolet (UV) Technology Air Purifiers
    • Other Air Purifiers
  • End User

    • Air Purifiers for Residential Use
    • Air Purifiers for Commercial Use
    • Air Purifiers for Industrial Use
  • Distribution Channel

    • Online Air Purifier Sales
      • Company-owned Websites
      • e-Commerce Websites
    • Offline Air Purifier Sales
      • Hypermarkets/Supermarkets
      • Specialty Stores
      • Others
  • Region

    • North America
      • U.S
      • Canada
      • Rest of North America
    • Europe
      • U.K
      • Germany
      • France
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • Rest of Asia Pacific
    • Middle East & Africa
      • GCC
      • South Africa
      • Rest of MEA
    • South America
      • Brazil
      • Rest of South America

- FAQs -

Air purifier sales are expected to witness a stupendous incline at a CAGR of 10%, reaching US$ 20 billion by 2031. Demand for air purifiers from hospitals is surging due to the ongoing COVID-19 pandemic.

Demand for air purifiers is expected to remain strongest across the U.S., the U.K., and China, attributed to high prevalence of particulate matter-based air pollution.

HEPA filtration air purifiers are expected to witness considerable uptake over the coming years, as they filter out over 99% of pathogens and particulate matter.

American Air & Water Inc., Daikin Industries Ltd., Eureka Forbes Ltd., Hitech Ultraviolet Pvt. Ltd., Honeywell International Inc., IQAir, Koninklijke Philips N.V., Panasonic Corporation, LG Electronics, and Sharp Corp. are some major air purifier m

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

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