Rice Bran Market

Rice Bran Market Outlook (2025 to 2035)

The global rice bran market is projected to reach USD 20.7 billion by 2035, rising from USD 7.2 billion in 2024. Between 2025 and 2035, the market is anticipated to expand at a CAGR of 10.1%.

The increase in health-oriented edible oils and functional food ingredients fuels the strongest growth in the rice bran market. Particularly, rice bran oil has become popular because of the many benefits associated with its high smoke point, cholesterol-lowering effects, antioxidant-rich strength, among others, and it has become a favorite among cooks at home and in industries. Diversification of rice bran derivatives is another market trend. Other products made from rice bran, e.g., bran proteins, fiber, wax, and de-oiled rice bran, are finding their way into nutraceuticals, animal feed stuff, cosmetics, and bio-industrial utilization.

Quick Stats for Rice Bran Market

• Industry Value (2025): USD 7.9 Billion
• Projected Value (2035): USD 20.7 Billion
• Forecast CAGR (2025 to 2035): 10.1%
• Leading Segment (2025): Rice Bran Oil (largest share due to health and culinary applications)
• Fastest Growing Region (2025-2035): Asia Pacific (driven by high rice production in China, India, and Southeast Asia)
• Top Key Players: Adani Wilmar Ltd., Cargill, Incorporated, King Rice Oil Group, Ricela Health Foods Ltd., Emami Agrotech Ltd., Associated British Foods PLC, Ebro Foods S.A., Ingredion Incorporated, Wilmar International Limited, Bunge Ltd.

Advances in extraction and processing technologies are increasing nutrient retention and the versatility of products, which are appealing to consumers whose interests are shifting towards foods offering functional and environmentally sustainable ingredients.

Other products derived from rice bran, such as bran proteins, fiber, wax, de-oiled rice bran, are also finding their way into nutraceuticals, animal feed, cosmetics, and bio-industrial usage. The focus on improving extraction and processing technologies is restoring more of the nutrients and the multi-purpose use of the products, thus enhancing its attractiveness to consumers whose interests are inclining towards foods with functional and environmentally sound ingredients.

What are the drivers of the Rice Bran market?

The rice bran market is experiencing solid growth due to the increasing awareness and adoption of healthy edible oils and functional food ingredients worldwide. The rice bran market is witnessing healthy growth due to the growing awareness and use of healthy edible oils and functional food ingredients in the global market. The interest in nutrient-rich, natural and multifunctional products has led to consumers demanding this type of product and hence the rise of rice bran oil and its derivatives in the contemporary food, nutraceutical and personal care practices.

As the health and wellness trends increase and functional foods gain popularity, the need for rice bran derivatives like rice bran protein, rice bran fiber, and de-oiled rice bran has seen a sharp spurt in demand. These products convey the claims of reducing cholesterol, antioxidants, and digestive health supplements and hence are very attractive to consumers wishing to have a healthier lifestyle.

Major producers are also addressing it by changing the mode of extraction and processing to maintain the nutritional value of rice bran and increase the versatility of the products. This also involves its use in nutraceuticals, functional foods, body creams, cosmetics and animal feeds, increasing its application and market base.

What are the regional trends of the Rice Bran market?

The rice bran industry across the world is developing distinctive trends in various regions because of variation in the production of rice, eating habits and health consciousness. There is a strong demand and supply of rice bran products in Asia, especially in China and India, which is supported by the high production of rice in Asia. China had the highest production of milled rice in the 2022/2023 crop year, with 145.95 million metric tons, and India had 135.76 million metric tons. Such a massive production will provide sustainable supply of rice bran used to make cooking oils, functional foods, nutraceuticals and personal care among others.

The region is also highly supplied with other leading rice producing countries in Asia; these include (Bangladesh 36.35 million metric tons), Indonesia (34 million metric tons), Vietnam (26.94 million metric tons), Thailand (20.91 million metric tons), Philippines (12.63 million metric tons), Burma (11.80 million metric tons), Japan (7.48 million metric tons), and Cambodia (5.93 million metric tons). Rice bran derivatives can rely on the region in order to obtain domestic consumption.

The increasing health-conscious consumers on the North American continent have increased the demand because they are interested in cholesterol-lowering oil and antioxidant-rich oils. The rise in the consumption of the rice bran oil and other products is being boosted by a substantial creation of awareness campaigns and the developed retail and e-commerce channels although the region is mostly reliant on imports of the raw rice bran material.

Europe is experiencing the intensive use of clean-label, sustainably and ethically made food products. Germany, France and the UK are examples of countries that prefer minimally processed rice bran oil and functional ingredients that have apparent nutritional value. The market is also gaining strength with government regulations favoring sustainable sourcing and environmentally responsible production methods. In the meantime,

Latin America and the Middle East, and Africa are developing markets (health-conscious urban consumers slowly adopt rice bran oil and its derivatives). One element is the exposure of high-end outlets and rising online presence that are building awareness, but the marketplace in general is only at the beginning of its development.

What are the challenges and restraining factors of the Rice Bran market?

Awareness and education is one of the major problems of the global rice bran market. As much as rice bran oil and its derivatives come with substantial health benefits, several consumers in emerging markets are yet to clearly establish the health benefits over other edible oils. This information deficiency hinders sales speed and in areas where trade is concentrated on the use of conventional oils. Product standardization and consistency of quality is another limitation. Depending on the differences in how the rice bran oil is extracted, the different processing of the rice bran oil, and the conditions of the storage, the nutritional quality of the rice bran oil and derivatives may vary.

There are issues which might be connected with oxidation or rancidity of meat, or loss of nutrients during processing that may affect consumer confidence and restricted general market acceptance especially in high heat and humidity countries. There is also a challenge associated with price competition and market fragmentation.

Rice bran oil is being marketed as a premium edible oil in comparison to the conventional oils and this can make a difference in terms of the frequency of repeat purchase in price-sensitive markets. Moreover, less recognition of rice bran derivatives, such as de-oiled bran protein and fiber, in the functional foods or nutraceuticals may restrict the markets beyond Asia.

Limitations to supply chains in high-quality rice bran, combined with the variations in rice production that soar because of the climate shift or regulations, might affect availability and the stability of prices. Such factors are combined to limit the growth of the markets in some areas and affect the development processes around the world.

Country-Wise Insights

The United States Leads with Trend-Driven Functional & Nutritional Adoption

The U.S. is the leader in trend-driven usage of functionality and nutritional consumption of foods. The U.S. has provided one of the highly developed and innovative markets in the worldwide rice bran industry.

The presence of a healthier consumer group and a rise in concerns on functional foods, heart-health benefits of oils, and plant-based nutrition are good signs that create a robust demand growth. Rice bran oil and derivatives usage is increasing as the result of the trends of cholesterol management, clean food products, and sustainable diets.

U.S.-based food and nutrition majors are devoting substantial amounts of investment in digital marketing, clinically screened health claims, and fortified product lines to reach out to more consumers. Strong e-commerce framework in the country is also helping direct-to-consumer(D2C) health food brands harness social media to build education, recipe-sharing, and mass-conversion.

Functional enhanced rice bran oil (antioxidants, tocotrienols, omega-3s added), and ingredient innovation have enabled the U.S. players to market rice bran as nutritious as a table staple and a health-promoting supplementation.

There are also FDA standards on food safety and nutritional labelling, and the increasing consumer interest in non-GMO, organic, and allergen-free food that influence product development.

Simultaneously, sustainability is a trend amongst domestic food processors who are investigating sustainable procurement, zero-waste grinding procedures, and environmentally friendly packaging as the means to satisfy the Environmental, Social, and Governance (ESG) demands of consumers.

China is Scaling Rice Bran Through Mass Market and Functional Integration

The Chinese market is recording a healthy expansion in the international rice bran industry as per its domination in the world rice output (above 145 million metric tons in 2022/2023) and the existence of a rich culture base in rice-based foodstuff. Rice bran oil, functional ingredients and nutritional supplements are experiencing a headlong rush into mainstream diets which is creating mass-market consumption and premium health product consumption surges.

Domestic manufacturers are diversifying, putting traditional Chinese natural medicines (e.g., ginseng, goji berry) into fortified rice bran products, and foreign brands are collaborating with leading e-commerce distributors in order to gain greater exposure and availability.

The marketing of rice bran oil is not only as a staple cooking oil but also as a dietary supplement that contains cholesterol and antioxidants, having cardiovascular and immunity benefits. The regulatory development, such as more rigid food safety and quality control standards, allows the production of clean-label, non-GMO, and low-processed rice bran.

The tier-1 cities experience the greatest demand with consumers who are willing to pay higher prices to access nutritionally enriched food and sustainably produced food and in the markets of the lower tiers, affordable prices and versatility continue to be the major predisposing factors. Taking advantage of its large-scale production or digital economy, digital trading sector, and streamlined food regulation, China is cementing its status as a production base and growth center of the rice bran market within the Asia-Pacific region.

Category-Wise Analysis

Rice Bran Oil Dominates as Versatility and Nutritional Value Drive Appeal

The rice bran oil is the most preferred in the rice bran market as it can be used both in culinary and functional purposes. With its light taste, smoking temperature, and healthy nutritional content that contains oryzanol, tocopherols, and antioxidants, rice bran oil has taken off amongst health-conscious consumers and food producers.

Both Refined rice bran oil, a popular large-scale cooking and packaged food ingredient, and Crude rice bran oil, commonly used in specialty health products and additional refining are experiencing a stable increase in demand.

The presence of both sales opportunities enables rice bran oil to serve the mass cooking needs on the one hand and the premium health-conscious market on the other. The product is not just flexible in the preparation of meals, benefits of the product such as cholesterol lowering effects, scavenging of free-radicals, and cosmetic ingredients have increased its application to nutraceuticals, dietary supplements, and even personal hygiene products.

With consumer need increasing on products with clean-label and multipurpose qualities, the versatile benefits of rice bran oil are still an essence to market value in retail, food service, and industry.

The assured presence through retail supermarkets and specialty health stores as well as the continued increase in awareness campaigns has further strengthened the status of rice bran oil as the most dominant product category in the rice bran market.

Rice Bran Protein Gains Momentum as Plant-Based Nutrition Trend Accelerates

The rice bran protein is also becoming among the stellar segments in the rice bran market as the world turns to plant-based, non-allergenic, and sustainable proteins solutions.

Rice bran protein is highly digestible, ideal in complete amino acid composition and hypoallergenic, factors that are propagating it among sports nutrition brands, functional food producers and vegan formulators of products.

It can be added to protein powders, meal replacements, energy bars, and fortified beverages and also in specialized formulas to feed the twenty-first century elderly and clinical diets. Its spotless label/non-GMO and gluten-free positioning is especially appealing to consumers who want to buy their protein low-processed and more natural alternatives.

This segment is also riding on the growing demand in the North America and European regions where product innovation on plant-based protein is also propelling product development and in Asia-Pacific, demand is stable as its rice production is high thus making it highly competitive in terms of cost.

With the sustainable and functional protein movement, led by the health-conscious consumers continuing to grow, the nutritional density, neutral flavor and its environmental advantages make rice bran protein a high-potential growth engine over the next decade.

Competitive Analysis

The international rice bran market is moving beyond by-product of rice milling to a source of high-value ingredients with food, nutraceutical and personal care industries coming together.

Key players are Adani Wilmar Ltd, Cargill, Incorporated, King Rice Oil Group, Ricela Health Foods Ltd, Emami Agrotech Ltd, Associated British Foods PLC, Ebro Foods, S.A., Ingredion Incorporated, Wilmar International Limited and Bunge Ltd.

Given that the demand of rice bran oil, protein, fiber and functional derivatives rises at an increased rate, the competitive superiority will depend on the removal ability, the purity of the product and the diverse applications of the products.

Major players are incurring on enhanced processing technologies to reserve bioactive elements such as gamma-oryzanol and tocotrienols, and increase presence in high-value edible oils, vegetable proteins, and food supplements.

Sustainability and traceability are becoming a deciding factor, with big names enacting responsible sourcing, deploying renewable sources of energy, and opting to use eco-friendly packaging in an effort to attract health-conscious and environmentally-conscious consumers.

A strategic tie up with the functional food brands and pharmaceutical companies as well as cosmetics formulators is also strengthening market penetration.

Whereas big multinational agribusiness-based companies use international supply chain and established retail system to stay at the top, regional experts are finding niche segments through innovations in nutraceutical grade ingredients and specificity market access in Asia-Pacific, Europe, and North America.

Recent Development

• In July 2024, Adani Wilmar embarked on a 15 percent increase in production capacity of its rice bran oil brands to respond to the surging demand, in Southeast Asia and the Middle East

Fact.MR has provided detailed insights on the pricing trends of leading rice bran brands across key regions, recent product launches, channel-specific sales growth, and potential technological innovations—including cold-press extraction methods and bio-fortification techniques—in its recently published Rice Bran Market report.

Methodology and Industry Tracking Approach

The 2025 global Rice Bran market report by Fact.MR is grounded in insights from 1,200 stakeholders across 12 countries, each contributing a minimum of 75 responses. Of these, 65% were end users ranging from battery manufacturers and construction firms to telecom service providers and OEM sourcing heads while the remaining 35% included supply chain managers, environmental compliance consultants, and circular economy policy advisors.

Fieldwork occurred from July 2024 to June 2025 and focused on lead recovery efficiency, regulatory adherence, collection channel viability, smelting and refining technology maturity, and cross-border trade metrics. A balanced calibration model ensured accurate regional representation across North America, Europe, and Asia.

The study leveraged over 95 validated sources including EPR compliance reports, industrial recycling studies, smelter technical audits, logistics optimization datasets, and filings from lead recovery solution providers. Triangulation protocols ensured high data reliability, delivering precise forecasts and actionable insights for stakeholders in the recycling ecosystem

Fact.MR applied rigorous analytical tools such as multi-variable regression and scenario modeling to ensure data robustness. With continuous monitoring of the glass adhesives space since 2018, this report offers a comprehensive roadmap for firms seeking competitive advantage, innovation, and sustainable growth within the sector.

Segmentation of Rice Bran Market

• By Product Type :

  • Rice Bran Oil
    • Refined Rice Bran Oil
    • Crude Rice Bran Oil
  • Rice Bran Protein
  • Rice Bran Fiber
  • Rice Bran Wax
  • Rice Bran Meal

• By Application :

  • Food & Beverages
  • Animal Feed
  • Cosmetics & Personal Care
  • Pharmaceuticals & Nutraceuticals
  • Industrial Applications

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa