Auto Infotainment Market

Auto Infotainment Market Analysis by System Type (Entertainment System, Connectivity System, Driver Assistance System) by Vehicle Type (Passenger Cars, Light Commercial Vehicle, High Commercial Vehicle) by Sales Channel (OEM, Aftermarket) by Region - Global Forecast 2022-2032

Analysis of Auto Infotainment Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Auto Infotainment Market Outlook (2022-2032)

The global auto infotainment market valued at US$7.2 Billion in 2021 and in 2022 be valued at US$7.9 Billion. During the 2022-2032 period of assessment, demand is expected to rise at a 9.7% value CAGR, likely to reach US$19.9 Billion by the end of the said forecast period

Report Attributes


Anticipated Base Year Value (2021)

US$7.2 Billion

Expected Market Value (2022)

US$ 7.9 Billion

Projected Forecast Value (2032)

US$ 19.9 Billion

Global Growth Rate (2022-2032)


Growth Rate of US (2022-2032)


Key Companies Profiled

  • Continental AG
  • HARMAN International
  • Delphi Automotive LLP
  • Garmin Ltd.

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Auto Infotainment Revenue Analysis from 2017- 2021 Vs Market Outlook for 2022- 2032

An increase in disposable income and per-capita spending are likely to drive the auto infotainment market over the course of the forecast period. With the integration of multimedia and smartphones in infotainment systems, multiple features have become possible, for instance, tracking systems, telematics, and navigation that are revolutionizing the auto infotainment market.

Increasing consumer focus on entertained driving and high demand for car customization supported by high per capita income is expected to fuel the demand for auto infotainment systems. The growing awareness regarding safety and security in the functioning of vehicles also drives market growth.

COVID-19 pandemic has hard hit the business in the automotive sector, negatively influencing the business of associated components such as infotainment equipment. With relaxations on travel and business, business in the market is expected to resume. Buoyed by high technological advancements, North America is expected to attain a significant position in the market in the coming years.

Market players are also attempting to deliver comprehensive solution ideas to clients, particularly end users, which is assisting auto infotainment industry growth.

As per Fact.MR, market research and competitive intelligence provider, the global auto infotainment market was valued at US$ 7.2 Billion in 2021.

Which Emerging Trends Are Driving Demand for Auto Infotainment?

Continuous innovations driven by electronics are being observed in the automotive industry.

High tech electronics offer passengers as well as drivers with various systems within the vehicle, for instance, in-car navigation system. In addition, all information and entertainment can be delivered through wireless technology making it convenient for the vehicle occupant.

Today’s consumer is more focused on auto infotainment technology incorporated in a car’s dashboard rather than the components present under its hood. Credited to super semiconductor growth, microelectronics has enhanced auto infotainment systems, by improving their functionality and output.

Auto infotainment is the ongoing megatrend that is gaining traction in modern vehicles that is fuelling the ubiquity of microelectronics. Consumers are more eager to get connected and access their content at any point in time and at any place on their devices with convenience.

Connected car is highly safe, energy efficient and comfortable that provides information on weather, traffic and road accidents. The increasing demand for autonomous cars is predicted to be a potent cause that can drive the market during the review period. Increasing R&D is expected to further fuel the market significantly.

Voice control – an Upcoming Development in Infotainment Systems

Carmakers have gone over the edge with respect to automation in automotive infotainment. Recent innovations and developments include voice control for infotainment systems that car makers are offering.

They are turning to Google (Android Auto), Amazon and Apple (CarPlay) to provide seamless solutions. For example, Toyota has incorporated Amazon’s Alexa – a cloud based voice control model – in few of its new models.

With Alexa passengers or drivers can control the movement of the car as well as infotainment systems, including selecting songs, playing movies, changing destinations, as well as control smart home devices from far afield. Such innovations are supporting the adoption of auto infotainment systems, making consumers to integrate them to their vehicles.

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Which Challenges are Hampering Auto Infotainment Market sales?

Although the auto infotainment market has numerous end-uses, there are some obstacles that likely pose a challenge to market growth during the forecasting period. The drivers’ distraction in handling auto infotainment systems while driving and the economic crisis in certain regions leading to a subsequent fall in the sales of vehicles are factors likely to restrict the growth of the global auto infotainment market during the forecast period.

Comparative View of Auto Infotainment Markets

Auto Infotainment Market:


Auto Infotainment Market

Growth Factor

The increasing demand for entertaining driving experience and vehicle customizations and increase in disposable income and per-capita spending are likely to drive the auto infotainment market over the course of the forecast period.


The emergence of 5G technology and increased usage of AI are likely to positively influence market growth over the projection period.

Infotainment Equipment in Automotive Market:


Infotainment Equipment in Automotive Market

Growth Factor

The growth of the automotive sector along with rising consumer inclination towards an entertaining driving experience, rise in compact passenger car sales, and increasing demand for vehicle customization among youngsters are some of the factors that drive the growth of the infotainment equipment in automotive market.


Increased consumer spending on luxurious items, rising awareness of safety and security in automobile functioning, and an increasing penetration of smartphones and their active role in the day-to-day life of individuals are major factor expected to fuel revenue growth of the market in the near future.

Automotive Infotainment And Navigation systems Market:


Automotive Infotainment And Navigation systems Market

Growth Factor

Technological advancements in infotainment systems for navigation (use of Bluetooth and USB (universal serial bus) connectivity), are expected to drive the demand for automotive infotainment and navigation systems market during the forecast period.


Technological innovations such as responsive interfaces, “easy-to-read” audio and graphics interfaces, and voice recognition controls are helping for increased acceptance of automotive infotainment and navigation system devices among the consumers are other major factors expected to drive growth of the global automotive infotainment market.

Country-wise Insights

What is the Auto Infotainment Market Scenario in North America?

The high adoption of novel technologies in the automotive industry to drive market growth in the region

North America is anticipated to be the largest market for auto infotainment due to the matured and developed automobile sector in the region. The presence of leading automobile companies, such as Toyota, Ford Motor company, General Motors, and Fiat Chrysler Automobiles has augmented the demand for auto infotainment in the region.

The growth of the market in the region is attributed to an increase in the customer's disposable income within the region. Customers prefer augmented reality technology-based solutions due to their effectiveness, thus driving the region's growth of auto infotainment.

How is the Auto Infotainment Market Set to Fare in APEJ?

Asia Pacific Excluding Japan (APEJ) to Reflect High Potential for Auto Infotainment

Automotive industry across the globe has taken a new turn towards introducing new developments in vehicles. Automotive sector in Asia Pacific excluding Japan region has remained strong with growing sales of passenger cars across emerging economies.

Owing to high population preferring cars in countries such as China and India, it has become necessary for manufacturers to enhance their production capacities.

Moreover, with ongoing innovations in cars, especially in infotainment, people are more inclined towards adopting advanced and latest systems for their vehicles. This has contributed to the sale of auto infotainment systems in APEJ, thus fuelling growth of the global market.

Category-wise Insights

Based On Application, Which Segment Accounts for Maximum Auto Infotainment Market Growth?

Automotive-Grade Linux to Fuel Auto Infotainment Applications

Automotive Grade Linux (AGL) is accelerating auto infotainment applications, directing car makers towards connected cars.

AGL collaborative project is connecting technology companies, suppliers and car makers to speed up the adoption and development of completely open software pile for connected cars.

Car makers, for instance Toyota, are promoting activities associated with automotive grade Linux with a view to promote developments in auto infotainment systems.

Automotive Grade Linux is planning to enhance entire software stack in the vehicle, which includes head up display, ADAS (Advanced Driver Assistance Systems), telematics instrument cluster as well as autonomous driving.

This is expected to have a positive impact on automotive infotainment market.

Based On Vehicle Type, Which Segment Accounts for Maximum Auto Infotainment Market Growth?

Passenger Car Segment to Remain the Most Lucrative for Auto Infotainment Market

Based on vehicle type, the auto infotainment market is segmented into passenger car, light commercial vehicles, and high commercial vehicles.

The Passenger Cars vehicle type segment is estimated to register a CAGR of 9.5% over the forecast period. The Passenger Cars segment is anticipated to register a higher CAGR as compared to the Light Commercial Vehicle segment. The Aftermarket sales channel segment is likely to exhibit a higher CAGR in terms of value as compared to the OEM sales channel segment.

Start-Ups for Auto Infotainment Market

Some key startups in the auto infotainment market include Way Ray, Lunaz, Tuxera, and Immersal, among others.

  • In December 2021- WayRay and Karma Automotive announced the companies would be collaborating to integrate an innovative, new form of Augmented Reality (AR) Head-Up Display (HUD) technology in a fleet of future Karma vehicles.

Competitive Landscape

Examples of some of the market participants in the global auto infotainment market identified across the value chain include Continental AG, HARMAN International, DENSO CORPORATION, Delphi Automotive LLP, FUJITSU TEN LIMITED, Garmin Ltd. among others.

Leading market players are looking to expand their existing production facilities in emerging markets and are making strategic investments in technological innovation and R&D initiatives to increase brand equity. Companies are also focusing on diversifying their product portfolio and are moving away from single sales channels to increase market growth and profitability.

Some of the development are as follows-

  • In November 2022. Technology company Continental has developed a new generation of its compact 2-channel ABS for motorcycles. In this system (MK 100 MAB PYA), a new type of sensor is optionally integrated directly on the circuit board of the ABS. In addition, integrating the sensor on the circuit board is significantly more cost-effective than a separate box, which is particularly relevant in volume models.
  • In July 2022 – HARMAN International, announced that the ARD Audiothek app will be available in the HARMAN Ignite Store, a leading connected vehicle platform that enables automakers to develop, manage, and operate their own in-vehicle app store. Starting in Germany, the collaboration between HARMAN and ARD will enable automotive manufacturers to offer the ARD Audiothek app easily and securely in their vehicles moving forward, offering millions of drivers the opportunity to experience ARD audio content in their cars.

Key Segments Covered in Auto Infotainment Industry Research

  • By System Type:

    • Entertainment System
    • Connectivity System
    • Driver Assistance System
  • By Vehicle Type:

    • Passenger Cars
    • Light Commercial Vehicle
    • High Commercial Vehicle
  • By Sales Channel:

    • OEM
    • Aftermarket
  • By Region:

    • North America
    • Latin America
    • Europe
    • Japan
    • APEJ
    • MEA

- FAQs -

At what rate the auto infotainment market is projected to rise over the forecast period?

From 2022 to 2032, demand for auto infotainment is anticipated to surge at a CAGR of 9.7%.

What will be the global auto infotainment market revenue total by 2032?

By the end of 2032, the global market for auto infotainment is predicted to reach a valuation of US$ 19.9Billion.

Which are the top 5 countries driving demand for auto infotainment products?

The U.S., Canada, Japan, China, and Germany are expected to drive most of the demand for auto infotainment products.

Who are the top auto infotainment manufacturer?

Continental AG, HARMAN International, DENSO CORPORATION, Delphi Automotive LLP, and FUJITSU TEN LIMITED are top auto infotainment manufacturers.

What was the market value for auto infotainment in 2021?

The global auto infotainment market was valued at US$ 7.2 Billion in 2021.

Auto Infotainment Market

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