Alcohol Ethoxylates Market

Alcohol Ethoxylates Market Analysis By Product (Fatty Alcohol Ethoxylates, Lauryl Alcohol Ethoxylates & Linear Alcohol Ethoxylates) By Application (Alcohol Ethoxylates as Emulsifiers, Dispersing Agents, Wetting Agents) By End-Use & Region – Global Market Insights 2022 to 2032

Analysis of Alcohol Ethoxylates Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Alcohol Ethoxylates Market Outlook 2022 to 2032

The global alcohol ethoxylates market was valued at US$ 6.6 Billion in 2022, and is projected to be valued at US$ 9.3 Billion by 2032.

During the 2022-2032 period of assessment, demand is expected to rise at a 3.6% value CAGR, likely to reach US$ 9.3 Billion by the end of the said forecast period.

Overall, the Alcohol Ethoxylates landscape is poised to yield an absolute dollar opportunity worth US$ 2.8 Billion until 2032. Sales of Alcohol Ethoxylates will continue to flourish, with a documented CAGR of 4.1% from 2015-2021.

Report Attributes


Anticipated Base Year Value (2021)

US$ 6.3 Billion

Expected Market Value (2022)

US$ 6.6 Billion

Projected Forecast Value (2032)

US$ 9.3 Billion

Global Growth Rate (2022-2032)

3.6% CAGR

Growth Rate of the U.S (2022-2032)

3.0% CAGR

Expected Market Value of China (2032)

US$ 621.3 Million

Dollar Opportunity in Japan (2022-2032)

US$ 125.8 Million

Key Companies Analysis

  • AkzoNobel N.V.
  • Clariant AG
  • Dow Chemical Company
  • E.I. du Pont de Nemours and Company
  • Evonik Industries AG
  • Huntsman International LLC
  • India Glycols Limited
  • Mitsui Chemicals, Inc.
  • Royal Dutch Shell plc.
  • Sasol Limited
  • Solvay S.A.
  • Stepan Company

Moreover, Fatty Alcohol Ethoxylates and Cleaning will continue to remain the primary beneficiaries of Alcohol Ethoxylates market, likely to register a CAGR worth 3.5% and 3.3% respectively, from 2022 to 2032. The US to represent the highest share for the alcohol ethoxylates market.

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Alcohol Ethoxylates Market Revenue Analysis 2015-2021 vs. Future Outlook 2022-2032

The alcohol ethoxylates market is expected to grow on account of the rising prices of ethylene oxide and fatty alcohols. Growing prices of crude palm oil and palm kernel oil coupled with upstream volatility observed in the fatty alcohol market resulted in an increase in the product price in 2016. The prices for ethylene oxide were increasing at a slow rate with the cumulative effect leading to the growth in the price for alcohol ethoxylates.

Increasing demand for alcohol ethoxylates from paint and coating and oil and gas sector, increasing adoption by pharmaceutical sector of alcohol ethoxylates in preparation novel products, rising usages of the product due to its high stabilizing characteristics of oil-water emulsions, increase the shelf life of personal care products and owing to its low foaming property are some of the major as well as important factors, which are anticipated to propel the growth of the alcohol ethoxylates market during the forecast period.

On the other hand, surging levels of investment by the market players in research and development activities, growing consumption of detergents in industrial and residential sectors, and demand for biodegradable products are expected to contribute by generating immense opportunities that will lead to the growth of the alcohol ethoxylates market over the analysis period.

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Key Drivers Influencing Alcohol Ethoxylates Adoption

Increasing Demand for Manufacturing Soaps and Detergents

Alcohol ethoxylates are either further processed or are used as active ingredients in many commonly used cleaning products, such as household laundry products.

Their surfactant properties improve cleaning by reducing the surface tension between the wash water and dirt on clothes or dishes, helping in the removal of dirt in the wastewater. Alcohol ethoxylates are also used in personal care products, such as shampoos, as well as industrial and institutional cleaning products.

According to the International Association of Soaps, Detergents, and Maintenance Products, the European detergent market has around 700 manufacturing facilities, showing a significant impact on the global soaps and detergents market. The soaps and detergents segment is growing at a rapid rate owing to the increasing awareness about healthcare.

The top countries producing and exporting soaps include Germany, United States, China, Japan, and Malaysia. The top five countries account for more than 35% of the total soap exports.

According to the International Association of Soaps, Detergents and Maintenance Products, the European soaps, detergents and maintenance products market is valued at EUR 38 billion for the year 2019. Due to the outbreak of COVID-19 virus, the market has seen a slight growth in 2020, owing to increasing awareness in selfcare in the region.

All the aforementioned factors, in turn, are projected to accelerate the demand for alcohol ethoxylates market growth in the forthcoming years.

Development of Eco-Friendly products to fuel Market Demand

Environmental concerns regarding the toxicity issues of some of the ethoxylates are rising. The manufacturers are focusing on the development of eco-friendly ethoxylates products. Alcohol ethoxylates (AEs) is the main substitute for these toxic ethoxylates. AEs are a class of non-ionic surfactants produced and used globally. The human health risk assessment has proved that the use of AE in laundry and cleaning detergents is safe.

AE possess good performance characteristics in variety of applications. They are readily biodegradable unlike NPEs, which makes them a preferred choice for manufacturers. Many countries have imposed strict regulations on the usage of toxic ethoxylates. Alcohol ethoxylates have an opportunity to capture market in such nations.

In addition, alcohol ethoxylates have become the most commonly used surfactants across industrial and commercial application. Rising shift towards utilizing ecofriendly products supported by the implementation of stringent government regulations will continue to spur the growth of alcohol ethoxylates market in the future.

Alcohol ethoxylates market forecast by Fact.MR

Key Challenges Prevalent in the Global Alcohol Ethoxylates Market

Low potential of Ethoxylates in Developed Countries to Restrain Adoption

There are many household and personal care products, which are manufactured by using alternatives of ethoxylates. At present, ethoxylates are showing a moderate growth rate in developed nations. With the increasing usage of substitute products in household & personal care products, the demand for ethoxylates will also decrease.

Some of the ethoxylates for instance, Nonylphenol are toxic in nature, due to which they are banned in many countries. The major substitutes of ethoxylates are sodium lauryl sulfate, sodium laureth sulfate, and ammonium laurel sulfate.

The market share of these substitute products is increasing, which is a barrier to the growth of ethoxylates in developed nations. Hence, the ethoxylates market has less potential in developed countries although they have high penetration in household & personal care products.

Volatility in Raw Material Prices to Limit Prospects

Volatility in the prices of raw material along with availability of product substitute which will likely to act as market restraints factor for the growth of the alcohol ethoxylates during the forecast period.

Moreover, stringent government regulations associated with the production of toxic chemicals, is expected to become the biggest and foremost challenge for the growth of the market. These are some other major factors that are expected to impede the growth of the Alcohol Ethoxylates market over the analysis period.

Comparative View of Adjacent Alcohol Ethoxylates Market

Alcohol Ethoxylates Market :


Alcohol Ethoxylates Market




Market Value


US$ 9.3 Billion

Growth Factor

One of the primary factors driving the market’s growth is the increasing demand for alcohol ethoxylates from paint and coating and oil and gas sector.


Increasing adoption of alcohol ethoxylates by pharmaceutical sector in preparation novel products to create lucrative opportunities for the market’s growth.

Key Trends

Rising usages of the product due to its high stabilizing characteristics of oil-water emulsions is another factor fostering the growth of this market.

Fatty Acid Methyl Ester Market :


Fatty Acid Methyl Ester Market




Market Value


US$ 12.5 Billion

Growth Factor

The growing demand for biodiesel is one of the major factors driving the market’s growth.


The fuel sector is expected to offer remunerative opportunities for the expansion of the market during the forecast period, owing to evolving regulations aimed at protecting the ozone layer and reducing global warming.

Key Trends

The high demand for personal care goods in the North American region is expected to fuel growth in the methyl ester fatty acid industry.

Capric Triglycerides Market :


Capric Triglycerides Market




Market Value


US$ 1.2 Billion

Growth Factor

The demand for caprylic/capric triglycerides is expected to grow in the coming years, due to its increasing consumption in foods & beverages industry.


The market is expected to grow, owing to a rapid increase in personal care industry globally.

Key Trends

Caprylic/Capric Triglyceride, owing to its excellent properties like light weight, and non-greasy, rapidly absorbs into skin. It is widely prefer for sensitive skin, as it is also known to be compatible with most skin types.

Country-wise Analysis

What is the Growth Outlook for Alcohol Ethoxylates in the U.S?

High consumption of primary products such as detergents and soaps

Demand for alcohol ethoxylates in the U.S is likely to expand at a 3.0% value CAGR until 2032, forecast to yield an opportunity worth US$ 3.2 Billion. The market in the US is expected to grow, owing to the rising demand for low rinse and low foam detergents. Growing consumption of industrial cleaners in the region driven by the prevalence of a large number of manufacturers is expected to drive growth over the forecast period.

Additionally, the high adoption levels of the product coupled with the presence of a highly developed industrial sector are expected to accelerate the market growth in the US. Also, the market is expected to register limited growth on account of the rising maturity levels of the application industries in the country. Moreover, the prevalence of various market players in the US is another major factor driving the market growth during the forecast period.

Furthermore, the alcohol ethoxylate market in the US is anticipated to expand at a rapid pace, attributed to the high consumption of primary products such as detergents and soaps in the country. Alcohol ethoxylate is used as surfactant in the manufacture of detergents and soaps.

How do Growth Prospects Appear in the Chinese Market?

High consumption of soaps and detergents in the country

China is the largest APAC market for alcohol ethoxylates, with market segments, like soaps and detergents, personal care, and industrial and institutional cleaning, expected to grow in the coming years. China is expected to reach US$ 621.3 Million by 2032, growing at a 2.7% CAGR.

China is the largest consumer of soaps and detergents across the world. Being the largest populated country in the world and growing, the consumption of soaps and detergents in China is expected to see a rise over the analysis period. This consumption is expected to propel the demand for alcohol ethoxylates in the forthcoming years.

China Personal Care market is one of the largest personal care markets in the world. For the year 2020, the Chinese personal care market revenue stood at around USD 63.4 billion. The revenue grew around 24% compared to USD 51 billion in the year 2019, according to Statista Forecast.

Is Japan likely to emerge as an Opportunistic Alcohol Ethoxylates Industry?

Rising adoption of Front-Loading Washing Machines

The market for ethoxylates in Japan is expected to be driven by the rapid industrial development in the country. In addition, growing demand for front loading washing machines primarily in Japan is expected to drive the demand for detergents, which in turn is expected to fuel the market growth in the country. Japan is expected to grow at a CAGR of 2.8% and is expected to represent a market share of US$ 524.0 Million by 2032.

Moreover, the Alcohol Ethoxylates market in Japan is anticipated to grow during the forecast period, owing to the increase in population and urbanization. Japan is also expected to be the fastest-growing market during the forecast period, with increasing demand from segments such as personal care.

Country-wise Forecast CAGRs in the Alcohol Ethoxylates Market


Growth Rate









South Korea


Category-wise Insights

Why is the Market Demand Rising Rapidly?

Fatty Alcohol Ethoxylates to be Top Growth Driver in the Coming Years

By Product, the Fatty Alcohol Ethoxylates is likely to remain the top type category, growing at a value CAGR of 3.5% from 2022-2032. Fatty alcohol ethoxylates are the most widely used products on account of their superior properties that aid in cleaning in the household and industrial applications.

The segment generated a revenue of USD 1,936.4 Million in 2016. The products find extensive applications for cleaning in industries on account of low levels of toxicity. The use of the product in cream bases in the personal care industry is expected to drive the segment growth over the forecast period.

Which End-Use Industry is expected to Leverage Alcohol Ethoxylates the Most?

Cleaning Applications to Contribute to Bulk of Market Growth

The cleaning industry of the alcohol ethoxylates market is expected to grow at a value CAGR of 3.3% from 2022-2032. Consumers are increasingly opting for alcohol ethoxylate based surfactants because of their low foaming property, minimum toxicity and ecofriendly nature.

They are gradually replacing other products like nonylphenol ethoxylates in domestic and industrial applications. These alcohol ethoxylates facilitate cleaning by reducing the surface tension between the clothes or objects and the wash water, thereby helping in removing dirt or stain.

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Competitive Landscape

The global market for Alcohol Ethoxylates is characterized by the presence of multiple vendors, aiming to offer extensive products to consumers. Additionally, key makers are focusing on developing ecofriendly products supported by the implementation of stringent government regulations, and are offering solutions tailor-made to suit their business objectives. In addition, the vendors are likely to leverage upgradation and product differentiation to gain an edge over other competitors in the market.

  • In January 2022, Procter & Gamble Co., strengthened its bug-control and skin-care brands to capitalize on increased demand for products seen to be cleaner and safer. The company is improving the concealment of the animals caught in its Zevo bug trap in an effort to increase the product's appeal in living rooms. Additionally, it is rebranding and relaunching other items at Bodewell, which manufactures creams and treatments for eczema, psoriasis, and sensitive skin.
  • In January 2019, INEOS Oxide announced the acquisition of Wilmar’s ethoxylation plant in France. This strategy will enable INEOS to expand its European ethoxylates business. The company aims at increasing ethylene oxide production capacity of the plant to reach 270 KT.

Key Segments Covered in the Alcohol Ethoxylates Industry Report

  • By Product :

    • Fatty Alcohol Ethoxylates
    • Lauryl Alcohol Ethoxylates
    • Linear Alcohol Ethoxylates
    • Other Alcohol Ethoxylates Products
  • By Application :

    • Emulsifiers
    • Dispersing Agents
    • Wetting Agents
    • Other Applications
  • By End Use :

    • Cleaning
    • Metal Working
    • Textile Processing
    • Paper Processing
    • Agrochemicals
    • Pharmaceuticals
    • Other End Uses
  • By Region :

    • North America 
    • Latin America 
    • Europe 
    • Asia Pacific 
    • Middle East & Africa 

- FAQs -

What was the market worth for alcohol ethoxylates in 2021?

As of 2021, the alcohol ethoxylates market was estimated to have reached US$ 6.3 Billion.

What is the expected worth of the alcohol ethoxylates industry in 2022?

By 2022, the expected demand for alcohol ethoxylates to reach US$ 6.6 Billion.

At what CAGR did the alcohol ethoxylates market flourish from 2015-2021?

From 2015-2021, the alcohol ethoxylates market grew at a 4.1% value CAGR.

What is the expected forecast CAGR for Alcohol Ethoxylates from 2022-2032?

From 2022-2032, alcohol ethoxylates demand is likely to surge at a 3.6% CAGR.

At what value will the market for alcohol ethoxylates close in 2032?

By 2032, the market for alcohol ethoxylates is likely to be valued at US$ 9.3 Billion.

What is the expected market value for the U.S alcohol ethoxylates market?

By 2032, Fact.MR expects the U.S market for alcohol ethoxylates to reach US$ 3.2 Billion.

How opportunistic is the Chinese market for Alcohol Ethoxylates?

China is expected to register a 2.7% CAGR with regard to the alcohol ethoxylates industry.

What is the expected growth rate for the Japanese market?

Japan is expected to document a CAGR worth 2.8% in the alcohol ethoxylates market.

Which product type will account for the maximum alcohol ethoxylates revenue?

Fatty alcohol ethoxylates will expand the fastest, expanding at a 3.5% CAGR.

By end-use, which category is likely to remain prominent until 2032?

Cleaning will remain most prominent category, expanding at CAGR of 3.3% until 2032.

Alcohol Ethoxylates Market

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