Liquid Jaggery Market

Liquid Jaggery Market Outlook (2024 to 2034)

The global liquid jaggery market is evaluated to reach a valuation of US$ 570.4 million in 2024 and further expand at a CAGR of 4.7% to end up at US$ 902.9 million by the year 2034.

Growth of the liquid jaggery market was earlier restricted to India, specifically Northern India, which is known as a production hub for liquid jaggery due to its traditional acceptance in the region. However, after growing trend and consciousness about its health benefits such as an immunity booster, blood purifier, antioxidants, and others, there has been an upsurge in its demand across the world. Additionally, liquid jaggery manufacturers have started focusing more on distribution channels, which were initially limited to local regions only. Liquid jaggery is also known for its antioxidant and mineral-rich properties, as it includes zinc and selenium. Along with this, its sweet winey fragrance and tasty flavor amplify its use in sweet dishes.

The identification of liquid jaggery as a medical sugar for its ability of liver cleaning and improvement of digestion has advanced its use in the health sector. Compared to typical jaggery sold in open markets, it offers several advantages. It is sealed and packaged hygienically to ensure contamination-free quality. Additionally, packed jaggery is practical since it is lightweight and portable. Aside from this, it is simpler to keep for extended periods because it has a longer shelf life than ordinary jaggery. It is consumed to prepare a variety of foods, such as drinks, desserts, and sweets, and also added to tea and coffee as a natural sweetener.

• In North America, the market in Canada is forecasted to hold 34.5% share by 2034, increasing from 33.6% in 2024, attracting suppliers to establish their business here and make good profits.
• The market in South Korea in East Asia is poised to increase its revenue from US$ 28.4 million in 2024 to US$ 48.2 million by the end of 2034. The country has a good amount of minerals making it a potential epicenter for suppliers and manufacturers.

Report Attribute	Detail
Liquid Jaggery Market Size (2024E)	US$ 570.4 Million
Forecasted Market Value (2034F)	US$ 902.9 Million
Global Market Growth Rate (2024 to 2034)	4.7% CAGR
East Asia Market Value (2034F)	US$ 208.6 Million
North America Market Share (2034F)	19%
Sugarcane Liquid Jaggery Value (2034F)	US$ 682.6 Million
United States Market Value (2034F)	US$ 78.3 Million
Key Companies Profiled	Balaji Jaggery Farm; Green Leave International; Vinayak Jaggery Manufacturers; Shree Varad Agro-industry; Siddhagiri's Satvyk; Shetkari Rajacha Gavran Gul; Dev Bhoomi Jaivik Krishi Utpad; Agrohill Farms Products; Sandeshwar Agro Producer Company; Dr. Jaggery’s; Phoennix Spices.

Which Trends are Steadily Improving the Market Condition for Liquid Jaggery?

“Health Benefits of Liquid Jaggery Enticing a Large Number of Customers”

Several health benefits have led to the rising popularity of liquid jaggery among the youth and health-conscious people. Its high antioxidant property helps increase immunity and assist in preventing diseases. Additionally, liquid jaggery is the perfect option for those who want to eat healthy food without compromising on taste. Liquid jaggery is a healthy natural source and is used as a substitute for white sugar, which has some negative impacts on health. Jaggery also adds an exciting flavor to daily sweeteners.

Apart from this, a key driver behind the growth of the liquid jaggery market is the escalating diabetic population because of the concentration of the Glycemic Index, which affects blood sugar levels in diabetic patients. These factors are contributing to the rising consumption of liquid jaggery across the world, contributing to the overall expansion of the liquid jaggery market growth.

“Expanding Food and Packaging Industry Leading to Growing Demand for Liquid Jaggery”

The food packaging industry is growing, and consumers are becoming more conscious about food cleanliness and sanitation, which is driving the market further. Furthermore, the focus is moving from white sugar to jaggery due to growing health concerns related to the increasing prevalence of diabetes, cardiovascular diseases, obesity, and others. The increasing knowledge of packaged jaggery's health advantages-such as its ability to reduce weariness, strengthen bones, and regulate blood pressure-also helps to drive the demand for this product. Jaggery is a popular ingredient, which is used as a flavoring, sweetener, and color enhancer in several traditional Indian dishes. Processed and premium-quality food goods, particularly packaged jaggery, are in high demand because of rising consumer living standards.

The Food Safety and Standards Authority of India (FSSAI) has also introduced strict guidelines for food labeling and ensuring product safety throughout the manufacturing and packaging of jaggery, which is having a beneficial impact on the market. The market in India for packaged jaggery is also being driven by consumers' increasing demand for clean-label and organic product varieties that do not include artificial colors, flavors, or preservatives. The extensive availability of packaged jaggery on e-Commerce and brick-and-mortar channels is driving up sales of the product, leading to an increasing liquid jaggery market size.

What is Creating Challenges for Liquid Jaggery Suppliers Globally?

"Chances of Obesity with Extensive Consumption Making Bad Reputation of Jaggery Products"

As every coin has two sides, liquid jaggery also has some side effects that are going to become a hurdle to the overall growth of the global market. Liquid jaggery contains glucose, fructose, and fat and its high consumption will lead to weight gain and cause colds, nausea, stomach aches, cough, and headaches. Moreover, impure and improper processing will lead to issues with the intestine and an imbalance in digestion. In addition, due to less awareness about its use and benefits in the global market, manufacturers need to increase awareness among consumers about the benefits of consuming liquid jaggery.

Country-wise Analysis

Liquid jaggery is found to be beneficial in several ways, a few of which include regulating liver function, helping in purifying blood, and boosting immunity. With such benefits, its popularity is reaching across the world with major countries contributing to this market, such as the United States, China, Canada, Mexico, and South Korea. Out of all these, the United States market is forecasted to hold a strong liquid jaggery market share.

What is Pushing Sales of Liquid Jaggery in the United States?

“Novel Products Variants and Flavors Stimulating Market Growth”

Attribute	United States
Market Value (2024E)	US$ 46.3 Million
Growth Rate (2024 to 2034)	5.4% CAGR
Projected Value (2034F)	US$ 78.3 Million

Suppliers present in the market are studying the tastes and preferences; based on these they are launching new products with different variants and flavors to entice the customers. On top of this jaggery is known to be very healthy, thereby attracting more consumers for its health benefits and taste, which is one of the driving factors for the rising sales and popularity of jaggery in the whole country. Another important trend seen in this market is the focus on expanding into foreign markets because of rising demand for natural sweeteners such as liquid jaggery and increased worldwide consumption of health-oriented products.

Which Tactics Are Enticing Customers in China to Purchase Jaggery Products?

“More People Desiring Ayurveda and Herbal Products Improving Market Condition”

Attribute	China
Market Value (2024E)	US$ 62.5 Million
Growth Rate (2024 to 2034)	4.7% CAGR
Projected Value (2034F)	US$ 99.1 Million

The health benefits of jaggery are proven and this is the reason that more people are extensively trusting the products including jaggery. Jaggery has paved its way in herbal products bringing a huge amount of sales in the whole country. A huge population factor is also working in the favor of suppliers, as they are able to market their products to a larger customer base making the market filled with sales opportunities. Further, there is an increasing emphasis on ethical and sustainable sourcing practices, which is also affecting the market positively as customers usually love ethical practices, and trust suppliers who have transparent workings.

Category-wise Analysis

Suppliers in the market choose several sources to extract liquid jaggery to make sure their final costs don’t rise. Sugarcane and date palm are a few of the most popular sources that suppliers use to extract liquid jaggery.

Which Extraction Source is More Common in Use by Liquid Jaggery Suppliers Globally?

“Extensive Use of Sugarcane for Extracting Liquid Jaggery by Manufacturers”

Attribute	Sugarcane Liquid Jaggery
Segment Value (2024E)	US$ 427.8 Million
Growth Rate (2024 to 2034)	4.8% CAGR
Projected Value (2034F)	US$ 682.6 Million

Liquid jaggery manufacturers globally widely use sugarcane as the primary extraction source. Sugarcane liquid jaggery is more widely utilized due to its availability, ease of extraction, and the characteristic flavor it imparts to the final product. These factors are further positively affecting the liquid jaggery market trend.

Which Processing Type is Widely Popular among Liquid Jaggery Manufacturers?

“Growing Use of Natural Processing Compared to Refined Approach”

Attribute	Natural Liquid Jaggery
Segment Value (2024E)	US$ 256.7 Million
Growth Rate (2024 to 2034)	4.9% CAGR
Projected Value (2034F)	US$ 413.5 Million

In the end market, natural processing is more prevalent compared to the refined approach. Market players commonly prefer natural processing methods for liquid jaggery production, as they are perceived to preserve more of the inherent qualities and nutritional benefits of the raw material, thereby appealing to consumers seeking healthier and more natural products. This includes methods such as the traditional method of boiling sugarcane juice to create liquid jaggery, which resonates with the increasing consumer demand for minimally processed and natural food products.

Competitive Landscape

Key players in the liquid jaggery market are focusing on bringing new products to attract more customers. These products include sugar-free confectionary and sugar-based surfactants

• Aazol and Green Leaves International started the distribution of liquid jaggery on an international scale. However, they set a parameter that within 15 to 20 days the liquid jaggery should be delivered to an international market.

Fact.MR provides detailed information about the price points of key suppliers of liquid jaggery positioned across the world, sales growth, production capacity, and speculative technological expansion, in this updated market report.

Segmentation of Liquid Jaggery Market Research

• By Source :

  • Sugarcane
  • Date Palm

• By Processing Type :

  • Natural
  • Refined

• By Sales Channel :

  • Online
    • Brand Websites
    • e-Commerce Websites
  • Offline
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Convenience Stores
    • D2C

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa