Liquid Mushroom Market

Liquid Mushroom Market Outlook (2024 to 2034)

The global liquid mushroom market is analyzed to touch a valuation of US$ 8.79 billion in 2024, according to a new research report published by Fact.MR. Demand is forecasted to rise at a 6% CAGR to reach a size of US$ 15.74 billion by 2034-end.

The growing popularity of functional beverages is positively affecting the sales growth of liquid mushrooms as they are widely used in drinks such as coffee, tea, smoothies, craft beer, and others. To attract more consumers, several functional beverage manufacturers are adding liquid mushrooms such as lion's mane, reishi, chaga, and others as they are recognized for their potential health advantages. These benefits include increasing immunity, improving cognitive function, and lowering stress.

Due to increasing consumers' desire for natural and nutrient-rich ingredients that offer health advantages beyond basic nutrition, several companies in the beverage industry are launching products using liquid mushrooms.

Key Market Growth Drivers

• One of the key liquid mushroom market trends is the increasing interest of more people in meals and drinks that provide additional health advantages.
• Products prepared using liquid mushrooms are gaining popularity as they provide high nutrition and help to improve brain function, immunity, and well-being.
• The growing popularity of plant-based diets all over the world is driving up demand for liquid mushrooms as they as known as natural and sustainable sources of nutrients.
• People who prefer plant-based substitutes for conventional medications or supplements have started to widely use products made using liquid mushrooms in their meals.
• The knowledge regarding the benefits of consuming liquid mushroom products is growing because of search engines and due to this high percentage of people are widely consuming these items.
• Liquid mushrooms provide several benefits such as improved immune system support, reduced stress, and enhanced cognitive performance. In addition, the adaptogenic qualities of mushrooms, especially those of reishi, lion’s mane, and chaga types are pushing liquid mushroom demand.
• Sales of liquid mushroom products are increasing as consumers easily and conveniently incorporate the health benefits of mushrooms into their everyday routines.
• Key players in the liquid mushroom market are taking advantage of the growing popularity of functional and health-focused drinks as they are adding them to several beverages such as coffee, tea, smoothies, and others.

Report Attribute	Detail
Liquid Mushroom Market Size (2024E)	US$ 8.79 Billion
Forecasted Market Value (2034F)	US$ 15.74 Billion
Global Market Growth Rate (2024 to 2034)	6% CAGR
North America Market Share (2024E)	23.9%
East Asia Market Value (2024E)	US$ 1.97 Billion
Inonotus Obliquus (Chaga) Segment Value (2034F)	US$ 3.53 Billion
Conventional Segment Value (2034F)	US$ 8.69 Billion
Key Companies Profiled	Tyroler Glucksplize; Natura Mushrooms; Catskill Fungi; FNG Fungi; Mushroom Science; Amines Biotech Pvt Ltd.; Mahogany Organics Pvt. Ltd.; Elite Ingredients; Mushroom Mountain; LOOV Organic; Planetary Herbals; Hawaii Pharma.

What’s Creating Bullish Sentiments for Liquid Mushroom Market?

“Growing Adoption of Plant-based Diets Driving Up Demand for Liquid Mushroom Products”

A key factor that is driving the liquid mushroom market growth is the increasing popularity of plant-based diets globally. Liquid mushrooms are gaining popularity because they are naturally nutrient-dense foods and sustainable choices. Several consumers prefer liquid mushroom products as they are rich in vitamins, minerals, and bioactive compounds, making them ready as an alternative to supplements and medicines derived from other than plant-based origin.

Above all, fitness-conscious consumers give preference to these products as a plant-derived alternative to traditional food supplements and medicine. Besides health, versatility and sustainable sourcing are making liquid mushroom products a go-to choice for those moving toward plant-based living.

What is Limiting Sales of Liquid Mushroom Products?

“Earthy Flavor and High Production Expenses of Extraction Process”

The earthy flavor and texture of liquid mushroom products are somehow hampering demand growth as several consumers find it unattractive. The strong, earthy flavor that mushrooms naturally have is not appealing to everyone's taste, especially when ingested in liquid form. This is reducing the appeal of these products even when they have several health benefits.

Another reason that is limiting the liquid mushroom market size expansion is high production expenses. The extraction and processing of mushrooms into a liquid state need advanced tools and techniques, which sometimes are costly. High portions of price-conscious consumers are finding it more difficult to purchase liquid mushroom products because of their higher retail costs.

Country-wise Insights

The North American region is approximated to hold a leading position with 23.9% of the liquid mushroom market share in 2024 due to the growing popularity of plant-based diets and meals. Other than this, individuals are increasingly consuming functional beverages and supplement products made using liquid mushrooms such as reishi, lion’s mane, and others.

East Asia holds a long history of mushroom use for medical purposes. Because of this, liquid mushroom products are widely accepted in countries such as China, Japan, and South Korea due to their cultural significance and health benefits.

Which Factors are Pushing Liquid Mushrooms Demand in the United States?

“Large Number of Individuals with Busy Lifestyle Finding Liquid Mushroom Quick Health Solutions”

Attribute	United States
Market Value (2024E)	US$ 934.6 Million
Growth Rate (2024 to 2034)	6.4% CAGR
Projected Value (2034F)	US$ 1.74 Billion

The demand for liquid mushroom products is increasing in the United States because of their convenience. Consumers are widely using liquid mushrooms in daily routines because they are available in several types of formats such as supplements, tinctures, and ready-to-drink beverages.

A high portion of people in the country live a busy lifestyle and they are finding liquid mushroom products appealing due to their simplicity of use along with their health benefits. This usefulness fits in nicely with several people's hectic schedules and because of this market is expanding in the United States.

What is the Outlook for Liquid Mushrooms in South Korea?

“Extensive Use as Herbal Alternative for Stress Management and Immune System Stimulation”

Attribute	South Korea
Market Value (2024E)	US$ 437 Million
Growth Rate (2024 to 2034)	6.8% CAGR
Projected Value (2034F)	US$ 839.7 Million

Natural therapies are gaining traction in South Korea because several people are looking for herbal alternatives for stress management, immune system stimulation, and cognitive health enhancement. Because of this trend in the country demand for liquid mushroom products is increasing, particularly goods based on reishi, lion's mane, and chaga mushroom types.

Because they offer a highly concentrated and practical means to gain these advantages, liquid mushroom products are gaining popularity in South Korea. This trend perfectly goes with increasing demand and consumption of functional food and beverages in the country.

Category-wise Insights

Based on sales channel, the market is divided into hypermarkets/supermarkets, convenience/drug stores, specialty stores, and online retail. Sales of liquid mushroom products are high from supermarkets and hypermarkets because of the easy accessibility and convenience of these sales channels. Customers buy liquid mushroom products in addition to their usual grocery and household items at these retail shops for their one-stop shopping experience.

Why is Demand for Conventional Liquid Mushrooms Increasing?

“Accessibility and Affordability of Conventional Products Making Them Ideal Choice”

Attribute	Conventional
Segment Value (2024E)	US$ 4.8 Billion
Growth Rate (2024 to 2034)	6.1% CAGR
Projected Value (2034F)	US$ 8.69 Billion

Demand for conventional liquid mushrooms is increasing at a high pace in comparison with organic ones due to availability and pricing issues. Conventional liquid mushroom products generally come at less cost as they do not require strict regulations and certification which is mostly associated with organic cultivation. Because of this factor, their affordability and accessibility are increasing.

Other than this, because conventional mushrooms are grown on a bigger scale and are easier to source, they are widely available in the market. Although using less pesticides and being environmentally sustainable are two advantages of organic mushrooms. Consumers who prefer natural products and are able to spend money on them are choosing organic liquid mushroom products because of these advantages.

Which Liquid Mushroom Type Holds a Significant Market Share?

“Accelerating Consumers Preference for Inonotus Obliquus (Chaga) Due to High Antioxidant Content”

Attribute	Inonotus Obliquus (Chaga)
Segment Value (2024E)	US$ 2.13 Billion
Growth Rate (2024 to 2034)	5.2% CAGR
Projected Value (2034F)	US$ 3.53 Billion

By ingredient type, the demand for products made using inonotus obliques, often known as chaga is high compared to others because of its distinct qualities and well-known health advantages. Sales of chaga liquid mushrooms are increasing because of their well-known strong antioxidant content, which helps in improving immune system performance and helps fight oxidative stress.

Another factor driving its popularity is its reputation as a potent adaptogen that increases energy and helps in maintaining health. Growing consumer demand for functional food and natural cures is further driving the demand for chaga liquid mushroom products.

Competitive Landscape

Key players in the liquid mushroom market are creating new combinations and formulas such as adding them to other useful materials, which help businesses appeal to a wider range of clients and adapt to changing consumer tastes.

• In August 2024, MegaFood announced the debut of its first plant-powered mushroom supplement line, which is supported by research and includes botanicals that have been clinically investigated in its formulations. MegaFood is a 1% for the Planet Member and certified B Corporation that creates supplements with real food.

Fact.MR provides detailed information about the price points of key manufacturers of liquid mushrooms positioned across the world, sales growth, production capacity, and speculative technological expansion, in this new market report.

Segmentation of Liquid Mushroom Market Research

• By Nature :

  • Organic
  • Conventional

• By Ingredient Type :

  • Ganoderma Lucidum (Reishi)
  • Inonotus Obliquus (Chaga)
  • Hericium Erinaceus (Lions Mane)
  • Lentinula Edodes (Shiitake)
  • Trametes Versicolor (Turkey Tail)

• By Sales Channel :

  • Hypermarkets/Supermarkets
  • Convenience/Drug Stores
  • Specialty Stores
  • Online Retail

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa