Plastic Dielectric Films Market

Plastic Dielectric Films Market Forecast and Outlook 2025 to 2035

The global plastic dielectric films market is set to grow from USD 1.45 billion in 2025 to USD 2.49 billion by 2035, adding USD 1.04 billion in new revenue and advancing at a CAGR of 5.6%. Growth is driven by escalating demand for electrical insulation validation, expanding renewable energy infrastructure across regulated markets, and accelerating performance material requirements among electronics and automotive organizations seeking reliable dielectric protection solutions.

Plastic dielectric film technologies are increasingly recognized as essential tools for electrical engineering practitioners, offering precise voltage isolation capabilities, thermal stability assurance, and comprehensive dielectric strength characteristics compared to traditional insulation approaches.

Quick Stats for Plastic Dielectric Films Market

• Plastic Dielectric Films Market Value (2025): USD 1.45 billion
• Plastic Dielectric Films Market Forecast Value (2035): USD 2.49 billion
• Plastic Dielectric Films Market Forecast CAGR: 5.6%
• Leading Product in Plastic Dielectric Films Market: PET (46.4%)
• Key Growth Regions in Plastic Dielectric Films Market: Asia Pacific, North America, and Europe
• Top Players in Plastic Dielectric Films Market: DuPont Teijin Films, Steiner GmbH & Co. KG, Jindal Films, Tervakoski Film, Ganapathy Industries

PET-based film formulations dominate the market, favored in electronics and energy environments for their established performance properties, providing superior dielectric characteristics, mechanical strength capabilities, and cost-effective deployment across diverse electrical applications and industrial demographics.

Electrical & Electronics applications remain fundamental in component insulation protocols where high voltage isolation and capacitor manufacturing match operational requirements and electrical safety confidence standards. Renewable energy sectors are advancing among application categories as specialized solar and wind installation networks expand and sustainable energy infrastructure increases accessibility in generation-convenient locations with comprehensive power system structures.

Geographic concentration demonstrates dynamic growth patterns with India and China leading expansion, supported by rising electronics manufacturing capacity, renewable energy consciousness expansion among industrial populations, and film production establishment programs in manufacturing centers.

USA, Germany, Japan, South Korea, and Brazil demonstrate robust development through established electrical equipment ecosystems, regulatory framework maturity for electrical products, and standardized acceptance of dielectric insulation procedures. Competitive advantage is consolidating around dielectric performance profiles, thermal resistance documentation, manufacturing process compatibility, and integrated material solution portfolios rather than standalone film formulations alone.

The first half of the decade will witness the market climbing from USD 1.45 billion to approximately USD 1.92 billion, adding USD 0.47 billion in value, which constitutes 45% of the total forecast growth period. This phase will be characterized by the continued dominance of PET films in electrical component applications, combined with accelerating adoption of specialized high-performance films in renewable energy applications where thermal stability and voltage endurance create favorable electrical system outcomes.

The latter half will witness sustained expansion from USD 1.92 billion to USD 2.49 billion, representing an addition of USD 0.57 billion or 55% of the decade's growth, defined by broadening acceptance of advanced polymer films and integration of sustainable material platforms across mainstream electrical manufacturing facilities.

Where revenue comes from - Now Vs Next (industry-level view)

Period	Primary Revenue Buckets	Share	Notes
Today	PET Films	46.4%	Material dominance
	Electrical & Electronics	30.9%	Primary application
	PP Films	28.4%	Cost-effective alternative
	Solar & Wind Energy Systems	18.7%	Renewable growth
	Automobiles	16.3%	Electrification driver
Future (3-5 yrs)	High-Temperature Films	32-38%	Performance advancement
	Electric Vehicle Components	38-44%	Mobility transformation
	Energy Storage Systems	28-34%	Battery integration
	Flexible Electronics	22-28%	Device innovation
	HVDC Applications	25-31%	Power transmission
	Bio-Based Films	15-21%	Sustainability focus
	5G Infrastructure	18-24%	Communication expansion

Plastic Dielectric Films Market Key Takeaways

At-a-Glance Metrics

Metric	Value
Market Value (2025) →	USD 1.45 billion
Market Forecast (2035) ↑	USD 2.49 billion
Growth Rate ★	5.6% CAGR
Leading Product →	PET
Primary Application →	Electrical & Electronics

The market demonstrates exceptional fundamentals with PET capturing a commanding 46.4% share through superior cost-performance characteristics, established manufacturing advantages, and proven dielectric profiles across electrical insulation applications. Electrical & Electronics drive primary application demand at 30.9% share, supported by established component manufacturing infrastructure and comprehensive insulation requirements that maintain operational reliability across diverse electronics segments.

Geographic concentration remains anchored in Asia Pacific and North America with emerging market leadership through electronics manufacturing expansion and renewable energy infrastructure development, while developed markets show accelerated adoption rates driven by electric vehicle demographics and advanced material specification preferences.

Imperatives for Stakeholders in Plastic Dielectric Films Market

Design for performance and reliability, not just insulation

• Offer complete electrical material solutions: advanced film technologies + thermal management integration + application engineering support + quality certification systems + sustainability documentation platforms.
• Preconfigured material packages: capacitor film specifications, motor insulation configurations, solar module applications, and combination dielectric protocols for diverse electrical requirements.

Technical validation readiness for electrical applications

• Comprehensive performance documentation, electrical testing systems, and material infrastructure (batch traceability, quality assurance, thermal stability protocols).

Affordability-by-design approach

• Cost-optimized material portfolios, flexible supply pricing models, manufacturer partnership programs, and transparent total material cost documentation.

Application engineering-focused market penetration

• Established dielectric performance workshops + comprehensive certification programs (material selection, electrical properties, processing optimization); direct OEM engagement for relationship development and technical confidence building.

Segmental Analysis

The market segments by product into PET, PP, PTFE, PEN, and PVDF & PPS, representing the evolution from basic electrical insulation toward sophisticated performance validation with thermal resistance capabilities, chemical stability characteristics, and specialized application requirements.

The application segmentation shows electrical & electronics' commanding 30.9% position, followed by solar & wind energy systems, automobiles, aircraft, and other applications, demonstrating varied electrical insulation specialization levels and performance requirement concentrations.

The segmentation structure reveals plastic dielectric film evolution from basic insulation technology toward comprehensive electrical performance platforms with enhanced thermal characteristics and multi-dimensional application capabilities, while product diversity spans from commodity polyester films to specialized high-performance polymers requiring advanced processing techniques.

Why are PET-based Plastic Dielectric Films Preferred?

PET commands the leading position in the plastic dielectric films market with a 46.4% market share through superior cost-performance characteristics, including established manufacturing infrastructure, excellent dielectric properties, and balanced mechanical strength that enable manufacturers to achieve predictable insulation outcomes across varied electrical applications and diverse industry demographics.

The segment benefits from processing advantages through well-established production technologies, wide thickness range capabilities, and proven electrical performance without requiring complex manufacturing procedures. Advanced film technology enables dielectric strength optimization, thermal stability enhancement, and mechanical property customization, where voltage isolation precision and material reliability represent critical electrical component requirements.

Biaxially oriented PET films hold significant share within the product segment, appealing to manufacturers seeking superior mechanical and electrical performance combinations. PET film products differentiate through proven cost-effectiveness profiles, supply chain availability advantages, and integration with established electrical manufacturing protocols that enhance production efficiency while maintaining reliable electrical outcomes for diverse insulation applications.

Key market characteristics:

• Advanced dielectric properties with high breakdown voltage and reproducible performance for electrical insulation
• Superior manufacturing scalability, enabling cost-effective production and supply reliability for electrical applications
• Comprehensive industry acceptance, including decades of proven performance and specification inclusion for electrical component applications

Which Application Area Dominates in the Plastic Dielectric Films Market?

Electrical & electronics demonstrate application leadership in the plastic dielectric films market with a 30.9% share due to widespread component insulation requirements and established focus on capacitor manufacturing, motor winding protection, and transformer isolation that maximizes electrical performance while maintaining consistent dielectric characteristics.

Equipment manufacturers and component producers prioritize electrical applications for critical voltage isolation, comprehensive dielectric performance, and integration with established manufacturing workflows that enables coordinated production experiences across multiple component categories. The segment benefits from substantial electronics industry maturity and electrical safety standard campaigns that emphasize film-based insulation delivery for critical electrical component applications.

Film capacitor manufacturing captures significant share within the application segment, demonstrating industry preference for reliable dielectric performance. Consumer electronics expansion incorporates dielectric film insulation as essential component materials for miniaturization programs, while power electronics development increases high-performance film demand that meets voltage requirements and ensures thermal management capabilities.

What are the Drivers, Restraints, and Key Trends of the Plastic Dielectric Films Market?

Category	Factor	Impact	Why It Matters
Driver	Rising renewable energy deployment & grid infrastructure expansion (solar installations, wind capacity)	★★★★★	Energy transition enables dielectric film demand for electrical component validation; increasing renewable projects drive material adoption across energy markets and diverse generation segments.
Driver	Growth in electric vehicle production and automotive electrification (EV adoption, powertrain evolution)	★★★★★	Drives demand for high-performance insulation systems and thermal-resistant materials; manufacturers providing reliable electrical isolation gain competitive advantage in automotive-focused material segments.
Driver	Electronics miniaturization and power density increases (component scaling, efficiency improvement)	★★★★☆	Equipment manufacturers demand advanced dielectric materials and high-voltage isolation systems; technology advancement expanding addressable segments beyond traditional electronics demographics and industrial equipment clientele.
Restraint	Raw material price volatility & polymer cost fluctuations (petrochemical dependency, supply chain)	★★★★☆	Cost-conscious manufacturers face margin pressures and pricing instability, restricting premium material adoption and affecting market penetration in price-sensitive applications and commodity film segments.
Restraint	Technical barriers & processing complexity (specialized equipment, quality control)	★★★☆☆	Manufacturers face capability concerns and production limitations; increases implementation barriers and affects adoption penetration in smaller film producers and emerging market manufacturing operations.
Trend	High-temperature polymer development & thermal performance enhancement (specialty polymers, advanced films)	★★★★★	Growing application acceptance for extreme environment operation and elevated temperature performance beyond traditional PET capabilities; advanced materials become core differentiation strategy for premium electrical positioning.
Trend	Sustainability initiatives & bio-based polymer adoption (circular economy, renewable feedstocks)	★★★★☆	Material selection evolving beyond petroleum-based films toward sustainable alternatives; environmental positioning drives enhanced brand value and regulatory compliance in sophisticated manufacturing environments.

Analysis of the Plastic Dielectric Films Market by Key Countries

The plastic dielectric films market demonstrates robust regional growth dynamics with emerging leaders including India (6.9% CAGR) and China (6.7% CAGR) driving expansion through electronics manufacturing programs and renewable energy infrastructure development.

Strong performers encompass USA (5.8% CAGR) and Brazil (5.4% CAGR), benefiting from established electrical equipment infrastructure and electric vehicle adoption demographics. Developed markets feature Germany (5.1% CAGR), Japan (4.6% CAGR), and South Korea (4.3% CAGR), where advanced manufacturing normalization and material engineering expertise support consistent growth patterns.

Regional synthesis reveals Asian markets leading adoption through comprehensive manufacturing capacity positioning and electronics production expansion, while Western countries demonstrate measured growth potential supported by electric vehicle preferences and renewable energy influence. North American and Latin American markets show solid development driven by energy transition integration and electrical equipment manufacturing infrastructure.

Region/Country	2025 to 2035 Growth	How to win	What to watch out
India	6.9%	Focus on cost-effective film portfolios	Quality consistency; technical expertise gaps
China	6.7%	Lead with manufacturing-integrated positioning	Environmental regulations; overcapacity
USA	5.8%	Provide high-performance materials	Competition intensity; price pressures
Brazil	5.4%	Deliver renewable energy solutions	Economic volatility; infrastructure limitations
Germany	5.1%	Maintain engineering excellence positioning	Market maturity; specification complexity
Japan	4.6%	Push advanced material programs	Domestic market saturation; cost pressures
South Korea	4.3%	Offer electronics-focused solutions	Export dependency; technology shifts

India Drives Fastest Market Growth

India establishes fastest market growth through progressive electronics manufacturing expansion and comprehensive renewable energy infrastructure development, positioning plastic dielectric film technologies as essential material solutions in electronics production facilities and emerging solar installations.

The country's 6.9% growth rate reflects rising industrial investment levels supporting material procurement spending and growing manufacturing sectors that encourage the deployment of cost-optimized film products in diverse electrical applications. Growth concentrates in major industrial clusters, including Gujarat, Maharashtra, and Tamil Nadu, where manufacturing facilities showcase increasing capacity for international quality standard adoption that appeal to export-focused producers demanding validated dielectric materials and performance compliance outcomes.

Indian electronics manufacturers are developing standardized material specifications that combine international film technologies with domestic production partnerships, including local manufacturing expansion and supply chain network growth. Distribution channels through industrial material distributors and electronics component suppliers expand market access, while technical training initiatives support adoption across diverse facility types and manufacturing specialization levels.

China Emerges as Electronics Manufacturing Powerhouse

In Guangdong, Jiangsu, and Zhejiang regions, electronics manufacturers and renewable energy producers are adopting advanced plastic dielectric film technologies as essential material components for electrical equipment operations, driven by increasing quality alignment with international standards and elevation of electrical performance expectations that emphasize the importance of validated insulation materials.

The market holds a 6.7% growth rate, supported by manufacturing park development and material production investment that promote film adoption for electrical applications. Chinese manufacturers are favoring performance-certified films that provide comprehensive dielectric characteristics and quality documentation, particularly appealing in electronics clusters where material reliability and electrical performance represent critical production factors.

Market expansion benefits from substantial electronics industry investment and film production capacity establishment that enable widespread adoption of evidence-based insulation methodologies for diverse electrical component applications. Industry adoption follows patterns established in manufacturing excellence, where material quality advantages and performance documentation drive manufacturer confidence and specification integration.

USA Shows Advanced Application Leadership

USA establishes advanced application leadership through comprehensive electrical equipment infrastructure and established material engineering ecosystem, integrating plastic dielectric film technologies across renewable energy installations, electric vehicle manufacturing, and electronics production facilities.

The country's 5.8% growth rate reflects established regulatory framework maturity and sophisticated electrical performance standards that support widespread deployment of validated film materials in industrial and energy applications.

Growth concentrates in established manufacturing regions, including California, Texas, and the Midwest, where producers showcase advanced material adoption that appeals to performance-focused operations seeking predictable electrical outcomes and comprehensive technical documentation.

American equipment manufacturers leverage established supplier relationships and comprehensive quality system frameworks, including material qualification readiness and performance validation programs that create procurement confidence and engineering assurance. The market benefits from substantial electric vehicle development and renewable energy expansion that encourage premium material purchases while supporting continuous innovation investments and application engineering funding.

Brazil Shows Renewable Energy Expansion

Brazil's developing industrial market demonstrates progressive plastic dielectric film adoption with documented renewable energy emphasis in material procurement and electrical system execution through expanding solar installations and established wind energy facilities.

The country maintains a 5.4% growth rate, leveraging growing renewable infrastructure and electrical equipment development in energy production regions. Key industrial areas, including São Paulo, Rio de Janeiro, and renewable energy zones, showcase performance-driven material priorities where dielectric films integrate with evolving electrical environments and comprehensive safety practices to optimize system reliability and maintain operational standards under developing energy sector requirements.

Brazilian energy producers prioritize comprehensive material documentation and performance validation in procurement program development, creating demand for certified products with extensive electrical acceptance, including dielectric testing certification, thermal performance validation, and quality system documentation. The market benefits from expanding renewable energy sectors and developing electrical infrastructure that provide growth positioning opportunities and maintain alignment with Brazilian electrical equipment regulations.

Germany Shows Engineering Excellence Integration

Germany's advanced manufacturing market demonstrates sophisticated plastic dielectric film integration with documented quality emphasis in material selection and electrical system precision through specialized automotive manufacturers and established electrical equipment networks. The country leverages rigorous engineering principles and performance-based material approaches to maintain a 5.1% growth rate.

Premium manufacturing centers, including Bavaria, Baden-Württemberg, and North Rhine-Westphalia, showcase specification-driven material priorities where dielectric films integrate with established engineering cultures and thorough validation practices to optimize electrical performance and ensure appropriate insulation assessment.

German manufacturers prioritize comprehensive material validation and technical documentation in film procurement implementation, creating demand for engineering-qualified products with extensive performance characteristics, including long-term stability data, electrical property validation, and comprehensive technical specifications. The market benefits from established automotive and electrical equipment segments and material engineering maturity that provide differentiation opportunities and compliance with strict German technical standards.

Japan Demonstrates Material Innovation Leadership

Japan's sophisticated electronics market demonstrates established plastic dielectric film integration with documented performance standards in material methodology and electrical system execution through comprehensive electronics manufacturers and specialized film production facilities.

The country maintains a 4.6% growth rate, leveraging established manufacturing heritage and comprehensive quality oversight frameworks in electrical component production. Major industrial centers, including Tokyo, Osaka, and Nagoya regions, showcase traditional quality emphasis where dielectric films integrate with established manufacturing standards and meticulous material practices to optimize component quality assurance and maintain performance compliance under comprehensive technical supervision.

Japanese electronics manufacturers prioritize comprehensive material documentation and manufacturing system integration in film procurement implementation, creating demand for qualified products with extensive documentation characteristics, including electrical property certification, thermal stability validation, and comprehensive technical reports. The market benefits from established electronics reputation and quality-focused manufacturing culture that provide premium positioning opportunities and comply with strict Japanese material specifications.

South Korea Shows Electronics Industry Integration

South Korea's advanced electronics market demonstrates progressive plastic dielectric film adoption with documented performance focus in material application and manufacturing protocol execution through leading electronics corporations and specialized component manufacturers. The country maintains a 4.3% growth rate, leveraging established semiconductor and display industry expertise and comprehensive material qualification frameworks in electronics production.

Key manufacturing regions, including Seoul metropolitan area and southeastern industrial zones, showcase technology-driven material priorities where dielectric films integrate with established electronics manufacturing environments and systematic validation practices to optimize component performance and maintain specification compliance under rigorous technical requirements.

Korean electronics manufacturers prioritize material performance documentation and supply chain integration in film procurement program implementation, creating demand for qualified products with extensive technical data, including electrical characterization studies, thermal analysis reports, and comprehensive supplier qualification. The market benefits from established electronics manufacturing leadership and technology-focused production culture that provide advanced positioning opportunities and maintain alignment with Korean industry specifications.

Europe Market Split by Country

The European plastic dielectric films market is projected to grow from USD 0.36 billion in 2025 to USD 0.61 billion by 2035, representing 24.8% of the global market in 2025 and expanding to 24.5% by 2035. Germany is expected to maintain its leadership position with USD 0.10 billion in 2025, accounting for 26.8% of the European market, supported by its advanced automotive and electrical equipment infrastructure and established material engineering networks.

France follows with USD 0.07 billion, representing 18.9% of the European market in 2025, driven by comprehensive aerospace integration and electrical equipment concentration. UK holds USD 0.06 billion with 17.3% market share through established renewable energy deployment and manufacturing facility density. Italy commands USD 0.05 billion representing 14.2% share, while Spain accounts for USD 0.04 billion or 11.6% in 2025.

The rest of Europe region maintains USD 0.04 billion, representing 11.2% of the European market, attributed to increasing renewable energy adoption in Nordic countries and emerging Eastern European manufacturing sectors implementing electrical equipment programs.

Competitive Landscape of the Plastic Dielectric Films Market

The plastic dielectric films market exhibits a moderately consolidated competitive structure with approximately 50-70 active players operating across global material production networks and regional electrical equipment supply portfolios. DuPont Teijin Films maintains market leadership at a 14.2% share, reflecting strong product portfolio positioning across diverse film applications with sophisticated global manufacturing strategies.

This competitive landscape demonstrates the maturation of dielectric film technology, where established players leverage technical expertise advantages, extensive performance validation evidence documentation, and OEM relationship programs to maintain dominant positions, while emerging specialty polymer developers and regional film manufacturers create niche opportunities through high-performance material offerings and application-specific development strategies.

Market leadership is maintained through several critical competitive advantages extending beyond manufacturing capabilities and product portfolios. Global production networks enable leading players to navigate diverse technical requirements and access varied electrical equipment segments including electronics manufacturers, renewable energy producers, and automotive suppliers.

Technical support infrastructure and application engineering program availability represent crucial differentiators in plastic dielectric film categories, where decades of material development expertise, processing optimization protocols, and electrical performance validation frameworks create purchasing preference among quality-focused manufacturers.

Manufacturing efficiency in precision film production facilities, supply chain quality management, and raw material sourcing control separate major suppliers from smaller competitors, while comprehensive technical documentation addressing electrical property standards, thermal performance validation studies, and long-term reliability data strengthen market position and customer confidence.

The market demonstrates emerging differentiation opportunities in high-temperature polymer categories and specialty dielectric technologies, where traditional PET films face competition from innovation-focused entrants offering enhanced thermal performance advantages. However, significant competitive advantages persist in established polyester film categories through comprehensive application proven portfolios and manufacturing relationship depth. Premium positioning strategies with specialty polymer integration and custom formulation capabilities command margin premiums through superior electrical performance and thermal resistance integration.

Specialized material portfolios combining multiple polymer platforms with application-specific designs create comprehensive positioning that justifies higher price points beyond commodity film competition. Integrated material solution offerings emphasizing complementary electrical compatibility, unified technical support, and cross-application engineering programs generate brand loyalty and material specification preferences beyond transactional film purchases.

Stakeholder	What they actually control	Typical strengths	Typical blind spots
Global film corporations	Comprehensive material portfolios; global manufacturing; technical documentation	Brand recognition; performance validation; OEM relationships; production scale	Innovation speed; application customization; regional flexibility; niche segments
Specialized dielectric manufacturers	Material innovation; film technology; performance optimization	Product differentiation; technical sophistication; application engineering; customer loyalty	Market penetration; production scale; cost competitiveness; geographic coverage
Regional film producers	Local manufacturing; cost optimization; regional supply; customer proximity	Affordability positioning; delivery flexibility; local support; cultural understanding	Technical validation; brand recognition; international expansion; specialty materials
Integrated polymer companies	Raw material integration; vertical integration; chemical expertise; scale advantages	Cost structure; supply security; material development; production efficiency	Application knowledge; customer intimacy; specialized processing; market agility
Electronics OEMs	Application requirements; volume demand; specification development; end-user access	Market influence; technical requirements; volume leverage; application expertise	Material manufacturing; film processing; supply diversification; cost optimization

Key Players in the Plastic Dielectric Films Market

• DuPont Teijin Films
• Steiner GmbH & Co. KG
• Jindal Films
• Tervakoski Film
• Ganapathy Industries
• COVEME S.p.A.
• Jindal Poly Films Ltd.
• Bolloré Group
• SABIC
• Mitsubishi Chemical Corp.
• Toray Industries, Inc.
• SK Geo-Centric
• Asahi Kasei Corp.
• Maruzen Petrochemical
• PPI Adhesive Products

Scope of the Report

Items	Values
Quantitative Units (2025)	USD 1.45 billion
Product	PET, PP, PTFE, PEN, PVDF & PPS
Application	Electrical & Electronics, Solar & Wind Energy Systems, Automobiles, Aircraft, Other Applications
Regions Covered	North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Countries Covered	USA, China, India, Germany, Japan, South Korea, Brazil, and 15+ additional countries
Key Companies Profiled	DuPont Teijin Films, Steiner GmbH & Co. KG, Jindal Films, Tervakoski Film, Ganapathy Industries, COVEME S.p.A., Jindal Poly Films Ltd., Bolloré Group
Additional Attributes	Dollar sales by product and application categories, regional adoption trends across Asia Pacific, North America, and Europe, competitive landscape with established film corporations and specialized dielectric manufacturers, equipment manufacturer preferences for PET materials and electrical performance, integration with electronics production facilities and renewable energy installations, innovations in high-temperature polymer technologies and specialty film platforms, and development of sophisticated dielectric material systems with enhanced thermal profiles and comprehensive performance documentation frameworks.

Plastic Dielectric Films Market by Segments

• Product :

  • PET
  • PP
  • PTFE
  • PEN
  • PVDF & PPS

• Application :

  • Electrical & Electronics
  • Solar & Wind Energy Systems
  • Automobiles
  • Aircraft
  • Other Applications

• Region :

  • North America
    • USA
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Japan
    • South Korea
    • ASEAN
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa