Website Builders Market

Website Builders Market Analysis by Type (Mobile Website Builder, PC website builder), by Deployment Type (Cloud-based, On-premises), by End-users (Individual, SMEs, Large Enterprises) and Region - Global Forecast 2022-2032

Analysis of Website Builders market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Website Builders Market Outlook (2022-2032)

The global website builders market was valued at US$ 1.7 Billion in 2021 and is projected to register a Y-o-Y increase of 6% in 2022 to be valued at US$ 1.8 Billion. During the 2022-2032 period of assessment, demand is expected to rise at a 6.9% value CAGR, likely to reach US$ 3.5 Billion by the end of the said forecast period.

Report Attributes Details

Anticipated Base Year Value (2021)

US$ 1.7Billion

Expected Market Value (2022)

US$ 1.8 Billion

Projected Forecast Value (2032)

US$ 3.5 Billion

Global Growth Rate (2022-2032)

6.9% CAGR

Growth Rate of the U.S (2022-2032)

6.4% CAGR

Expected Market Value of China (2032)

US$ 254.6 Million

Dollar Opportunity in Japan (2022-2032)

US$  81.6 Million

Key Website Builders Providers

  • Wix
  • Squarespace
  • GoDaddy
  • Mono Solutions
  • Shopify
  • Ecwid

Overall, the website builders market is poised to yield an absolute dollar opportunity worth US$ 1.7 Billion until 2032. PC website builder segment will continue to flourish, with a documented CAGR of 7.0% from 2015-2021.

Moreover, based on the deployment type, the cloud-based segment is likely to register a CAGR worth 6.4% from 2022 to 2032. North America will remain at the forefront, generating an opportunity worth US$ 1.2 Billion during the forecast period.

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Website Builders Market Revenue Analysis 2015-2021 vs. Future Outlook 2022-2032

Increasing advancements in technologies have prompted website builder providers to transform services to a whole new level. As per market research and competitive intelligence provider Fact.MR, the market for website builders witnessed a staggering 7.6% CAGR from 2015 to 2021.

Consistent up-gradation of website builders to provide a seamless user experience is the need of the hour. By incorporating avant-garde breakthroughs, service providers are not only able to reduce operational costs, but also enhance their returns on investment. The website builders market is likely to benefit from technological advancements and product innovation.

Furthermore, changing compliance and governance requirements are also widening the scope of the website builders market whether it is to migrate, transform or build, deploying the right application strategy can work miracles. From 2022 to 2032, the website builders market is forecast to grow nearly 2x.

Prominent Website Builders Industry Growth Drivers

Increasing Internet Penetration to positively impact growth of the Website Builders Market

As the volume of online business transactions rise exponentially, the demand for website builders is acquiring major traction. An increase in the adoption of cloud-based services from large enterprises as well as SMEs also boosts the sales of the website builders market in the forecasting period.

Also, rising technological proliferation and adoption of smart mobile devices also influence demand for the website builders market. All these technological trends are driven by the demand and desire of users to increase convenience, functionality, and efficiency.

Also, the increasing demand for e-commerce platforms across the globe boosts the growth of the website builders market. Adoption of innovative technology solutions and services for enhanced user experience & improved operational productivity is expected to give significant opportunities to the market in the assessment period.

Key Challenges Prevalent in the Global Website Builders Market

Lack of Awareness regarding Website Building Tools may Impede Growth

Lack of awareness and improper selection of website building software, a threat from open-source and free website building software may impede the growth of the market in the coming years. Also, growing threats to data security and the high deployment cost of some specific website building tools are some of the prominent factors anticipated to hinder the market's growth during the forecast period.

Lack of awareness of the operational effectiveness and other benefits of the technologically advanced systems is another factor projected to have a negative impact on the growth of the website builders market over the forecast period.

High flexibility requirements by large enterprises that are not fulfilled by website building software may restrain the growth of the market in forecasting years. Also, limited customization option is another factor hindering the industry’s expansion in the coming years.

Website builders market forecast by Fact.MR

What is the Growth Outlook Website Builders Market in the U.S?

Increasing digitalization to boost the demand of the market in the forecasting period.

According to Fact.MR, demand for the website builder market in the US is likely to expand at a 6.4% value CAGR until 2032, forecast to yield an opportunity worth US$ 570.1 Million. Demand is further expected to be valued at US$ 1.2 Billion by the end of the said forecast period.

Emerging as the pinnacle of global technological advancement, the US is likely to present highly attractive growth opportunities for website builder providers in the long –run. The presence of prominent website building vendors and providers also benefits the U.S. website builders market.

The US continues to hold a leading share in the global website builders market, primarily fueled by the increasing use of website building tools by small and large enterprises.

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How do Growth Prospects Appear in the Chinese Market?

Rising technological advancements propel the growth of the market

The website builders market in China is poised to yield a dollar opportunity worth US$115.3Million from 2022-2032, anticipated to expand at a CAGR of 6.2%. Furthermore, the country is anticipated to reach a valuation of US$ 254.6 Million by the end of the said forecast period.

China has the second-largest demand for website builders market due to high technological advancement in the region. With increasing technological investments, the number of organizations and businesses is also growing in the nation. Businesses and organizations are adopting cloud-based solutions owing to their popularity and versatility, which subsequently will also drive the demand for the website building market in China.

Is Japan likely to emerge as an Opportunistic Website Builders Market Industry?

Early Adoption of Modern Technology to boost the growth of the market

The website builders market in Japan is poised to yield a dollar opportunity worth US$ 81.6 Million from 2022-2032, anticipated to expand at a CAGR of 5.2%. Furthermore, the country is anticipated to reach a valuation of US$ 205.3 Million by the end of the said forecast period.

Japan is the other major region with significant growth prospects for the website builders market. Increasing digitization is also expected to play a crucial role in propelling the website builder’s industry in the region. Also, an increase in the adoption of cloud-based services from large enterprises as well as SMEs is driving demand for the website builders market in Japan.

Country-wise Forecast CAGRs in the Website Builders Market

Country CAGR









South Korea


Category-wise Insights

Based on Type Which Category Accounts for Maximum Website Builders Market Growth?

PC website builders account for the top category in the website builders market

On the basis of type, the website builders market is categorized into PC website builders and mobile website builders from which the PC website builders segment accounts for the highest CAGR of 6.2% through the forecast period.

Demand for PC website builders is anticipated to be prominent over the forecast years due to rising demand for PC-based website concerns across the world. Almost all companies around the world have their websites thus website builders are offering innovative PC website building options.

Based on Deployment Type, which segment dominate the Website Builders Market?

Cloud-Based Deployment to be Most Prominent in Coming Years

According to Fact.MR, the cloud-based segment is likely to remain the top deployment category, the segment is anticipated to have witnessed a 7.2% CAGR from 2015 to 2021. Whereas, during the forecast period, the segment is estimated at a 6.4% CAGR.

The surging emergence of cloud-based website builder software has significantly transformed the way information technology services are majorly used in organizations. Advantages related to data storage and increased safety and security measures with regard to cloud technologies are resulting in a shift in the outlook of small and medium enterprises (SMEs) towards cloud-based software.

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Competitive Landscape

The global market for the website builder is characterized by the presence of multiple vendors, aiming to offer extensive consulting and integration services to clients. Additionally, enterprises are seeking out, specialized service providers, offering solutions tailor-made to suit their business objectives. In addition, the vendors are likely to leverage up-gradation and product differentiation to gain an edge over other competitors in the market.

  • In September 2020 - GoDaddy announced its popular content design app Over by GoDaddy, is now deeply integrated into Websites + Marketing. This enables anyone to easily create impactful visuals right inside of Websites + Marketing, its website builder and set of marketing tools.
  • In August 2021 - Wix announced the launch of a native mobile app builder which provides users with the ability to create and customize their own tailor-made app without a single line of code. The new addition to Wix allows business owners to seamlessly create a holistic brand experience for their business with a customized website, a domain name and now the advantages of owning a native mobile app.
  • In September 2020 - Mono Solutions announce a partnership with Lokale Internetwerbung GmbH & Co. KG, an expert in delivering a SaaS marketing solution to local businesses. This partnership brings the addition of Mono Websites to their proprietary toolbox offering, the leadhub platform.

Key Segments Covered in the Website Builders Industry Report

  • Website Builders Market by Type :

    • Mobile Website Builder
    • PC Website Builder
  • Website Builders Market by Deployment Type :

    • Cloud-based Website Builders
    • On-premises Website Builders
  • Website Builders Market by End Users :

    • Website Builders for Individuals
    • Website Builders for SMEs
    • Website Builders for Large Enterprises
  • Website Builders Market by Region :

    • North America
    • Latin America
    • Europe
    • Asia Pacific
    • Middle East & Africa

- FAQs -

What is the expected market value for the U.S website builders market?

By 2032, Fact.MR expects the U.S market for website builders to reach US$ 1.2 Billion

What is the expected worth of the website builders market industry in 2022?

By 2022, Fact.MR expected demand for website builders market to reach US$ 1.8 Billion

At what CAGR did the website builders market flourish from 2015-2021?

From 2015-2021, the website builders market grew at a 7.6% value CAGR

What is the expected forecast CAGR for the website builders market from 2022-2032?

From 2022-2032, the website builders’ market demand is likely to surge at a 6.9% CAGR

At what value will the market for website builders close in 2032?

By 2032, the website builders market is likely to be valued at US$ 3.5 Billion

How opportunistic is the Chinese market for website builders?

China is expected to register a 6.2% CAGR with regard to the website builders market

What is the expected growth rate for the Japanese market?

Japan is expected to document a CAGR worth 5.2% in the website builders market

Which type will account for the maximum website builders’ market revenue?

PC-website builder accounts for maximum revenue, expanding at a 6.2% CAGR

By deployment type, which category is likely to remain prominent until 2032?

Cloud-based will remain the most prominent users, expanding at a CAGR of 6.4% until 2032

What was the market worth for website builders in 2021?

As of 2021, Fact.MR estimated the website builders market to have reached US$ 1.7 Billion

Website Builders Market

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