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Automotive Wiper Market

Automotive Wiper Market Report By Arm Type (Synchronized Radial Arm, Pantograph Arm), By Blade Type (Traditional Bracket, Hybrid), By Vehicle Category (Passenger Car, LCV, HCV), By Application, By Sales Channel - Forecast to 2021–2031

Analysis of Automotive Wiper market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Automotive Wiper Market Outlook

Global sales of automotive wipers will surpass US$ 4.1 Bn by the end of 2021. As per the report, the market is expected to reach US$ 6.4 Bn by the end of the 2021-2031 forecast period, recording a CAGR worth 4.5%. Passenger cars are likely to remain key shareholders, generating 45% revenue throughout the assessment period.

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Key Points Covered in Automotive Wiper Industry Analysis

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Automotive Wiper Industry and How to Navigate
  • Recommendation on Key Winning Strategies
Automotive Wiper Market

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Automotive Wiper Revenue Analysis 2016-2020 in Comparison to Future Outlook 2021-2031

Historically, between 2016 and 2020, sales of global automotive wipers expanded at a CAGR of over 5%. Manufacturers of automotive wipers are focusing on innovation and change that would clean the windshield effectively and cover a larger area.

During the COVID-19 pandemic, sales experienced a setback, attributed to the onset of a recessionary pattern across the global automotive industry. Already declining by 5% in 2019 due to a general slowdown, prospects further contracted by 16% due to the pandemic, as per the International Organization of Motor Vehicle Manufacturers. In spite of this, demand for automotive wipers showed high resilience.

Future growth prospects are expected to be reliant on key technological advancements, including deployment of contactless wipers through such technologies as laser cleaning. Based on aforementioned trends, from 2021 to 2031, the market for automotive wipers is slated to expand 1.5x.

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Increasing Automotive Production Widening the Market for Automotive Wipers?

The global automotive industry is experiencing a significant upswing, attributed to increasing urbanization rates across all continents. As per data published by the International Organization of Motor Vehicle Manufacturers (OICA), over 40 million units of automobiles were produced during the first two quarters of 2021, representing a 29% variation compared to 2020.

Key powerhouses in the global automotive industry include China, the United States and Germany. Despite the COVID-19 pandemic putting the brakes on the global market, the industry has emerged largely resilient, thanks to the surging popularity of hybrid and electric vehicles. Consequently, allied industries such as the automotive components industry have expanded proportionately, including automotive wipers.

Manufacturers are specializing both in the production of front and rear windscreen wipers, so as to enhance visibility across roads under bad weather conditions. In November 2020, Valeo announced the launch of its new range of wiper systems portfolio for the aftermarket. With this launch of 18 original equipment front and rear wiper motor references, the industry offers coverage for 3.3 million vehicles globally.

Will Aftermarket Sales Present Novel Growth Opportunities for Manufacturers?

As global automotive ownership increases, the aftermarket sector is experiencing credible growth, attributed to the need for constant repair and maintenance for various automotive components, including spark plugs, shock absorbers, main body, wipers, gears and tires among others.

Aftermarket suppliers are most likely to find growth opportunities across the Asian, North American and European markets respectively. In 2017, for instance, German automotive components manufacturer Robert Bosch introduced a new sensory campaign for its ICON beam windshield wiper blades. The campaign highlighted the chaos and stress that occurs when driving in extreme weather, paired with the sense of calm and confidence once certainty is restored.

Likewise, in November 2020, Pylon Manufacturing Corporation introduced its first-ever line off-road wipers- the BFGoodrich Off-Road Wiper Blades- made specifically for trucks, jeeps, SUVs and 4x4s. These wiper blades are tough enough for off-road driving, with proven performance for everyday travel. It is equipped with the SCRUB-X technology for extreme weather conditions and comprises of durable rubber element.

Country-wise Analysis

Proliferating EV Market to Impel Automotive Wiper Sales across North America?

In recent years, growth of electric mobility has spurred prolific developments in the market for plug-in electric and hybrid vehicles throughout North America. Sales arose from 1.4% in 2019 to 1.7% in 2020. Consequently, the market for EV accessories has also experienced a significant incline, paving way for enhanced production of automotive wipers as well.

Several EV manufacturers are seeking to leverage technological advancements to dole out highly efficient wipers. For instance, in September 2021, Tesla obtained a patent for implementing lasers to clear debris off its vehicles, including their usage as windshield wipers. This development was initiated in 2019.

As per this 2019 blueprint, besides cleaning windshields, these laser beams would also help clean surfaces to get rid of muck, dirt and bugs. The laser is a cleaning system for vehicles which includes a beam optics assembly that emits a laser beam to irradiate a region on a glass article. In the future, the system would be capable of digitally hosing down windshields, in-vehicle camera lenses, side windows, rear-view mirrors and solar panels. Such developments are likely to propel the North American market, which is likely to account for 45% revenue.

Emphasis on Vehicular Safety Encouraging Sales of Automotive Wipers in Asia?

Countries such as Japan, India, and China are leading the production of automotive wipers industry across Asia. These regions are witnessing direct foreign investment in the automotive sector, owing to the low labour and overhead costs.

Moreover, frequent rains during the monsoon season has highlighted the need to equip automobiles with wipers to ensure clear visibility and avoid road accidents. Hence, government agencies are pushing forward for regulations which mandate equipping passenger and commercial vehicles with the latest wiper technology.

For instance, as per an amendment made to AIS-045: 2004 in 2015 in India, every vehicle shall be equipped with at least one automatic windscreen-wiper system, covering not less than 94% of primary area and 80% of secondary area. Furthermore, these wipers would have to undergo a series of five tests to assess their effectiveness. Based on these developments, the market in Asia is expected to possess over 25% revenue share for automotive wipers throughout the forecast period 2021-2031.

Fatalities in Road Accidents Due to Bad Weather Stimulating Sales in Europe?

According to the European Commission, an estimated 18,800 people were killed in road accidents in 2020. Fortunately, this number was 17% lower compared to 2019. This means almost 4,000 fewer people lost their lives on EU roads in 2020. Lower traffic volumes attributed to the COVID-19 pandemic was cited as the key reason for this drop in deaths.

Furthermore, a 36% drop was recorded between 2010 and 2020, short of the projected 50% target. However, despite this reduction, the burden of road accident fatalities continues to remain high, with weather-related road deaths costing more than £15 billion annually. Hence, automotive manufacturers are equipping vehicles with highly advanced safety features, including accessories such as wipers to enhance visibility during such adverse weather conditions.

Recently, in April 2021, Robert Bosch introduced an evolved version of its Aerotwin Wiper, featuring a new AeroClip adaptor which is highly aerodynamic. This permits higher contact pressure of the wiper to the automotive windshield for improved wiping results, even at high speeds. According to Fact.MR, the region is likely to yield 2/5th of global revenue share.

Automotive wiper market forecast analysis by Fact.MR

Category-wise Insights

Why is Demand from Passenger Vehicles Growing?

Given the increased production and sales rate of passenger vehicles, the demand for automotive wipers is growing significantly. Among the other vehicles such as heavy commercial vehicles and commercial vehicles; passenger vehicles are deemed as the chief contributor to the growth of the automotive wipers market.

Growing need to commute to work and companies offering convenience to employees to travel to their offices is driving the demand for passenger vehicles. Besides this, the increase in the on-demand taxi services by various companies such as Uber, Lyft, Ola, and others in various geographies is likely to boost the demand for a passenger vehicle in general and automotive wipers in particular. All these factors have led to passenger vehicles accumulating more than 45% market share for automotive wipers in the assessment period.

How are Low-Profile Beam Blades Automotive Wipers Becoming Popular?

Companies operating in the automotive wiper market are leveraging technology to rethink wiper blades designs. Conventional blades tend to be straighter as compared to the beam blade wipers. As a result, the extra curvature increases the ability to apply more pressure to get a clear sight of the line.

Besides this, the beam blades have a relatively low maintenance cost as compared to the conventional wiper blades, as they have fewer moving parts. In addition, the beam blades are lighter and smaller in size. As a result, they do not obstruct the sight for drivers. Fact.MR expects beam blade wipers to surge at a CAGR of 4.5% until 2031.

Competitive Landscape

Prominent automotive wiper manufacturers emphasize on such key growth strategies as introducing new product lines into the market, collaborating with existing multinational, large-scale and small-scale manufacturers as well as acquiring certain market players. Key developments in this regard are as follows:

  • In July 2020, Robert Bosch introduced its Bosch Aerotwin windshield wiper series, comprising of an advanced rubber wiper profile. This wiping system deploys the Power Protection Plus (PPP) wiper rubber which offers less abrasion and war due to a special admixture in the blade
  • Likewise, in March 2020, Valeo launched a new wiper set in India. The wiper blades are equipped with a design such that it increases wiping durability and ensures optimized cleaning at reduced noise levels. These wiper sets are commissioned to be built within the country itself, at its Vallam plant in Chennai
  • In April 2021, Denso Corporation announced its transfer of ownership to Higashi Hiroshima Plant to subsidiary DENSO Kyushu. The transfer of ownership focuses on increasing collaboration and strengthening engineering capabilities.

Report Scope

Attribute Details
Market Size Value in 2021 USD 4.1 Billion
Market Value Forecast in 2031 USD 6.4 Billion
Growth Rate CAGR of 4.5% from 2021 to 2031
Forecast Period 2021-2031
Historical Data Available for 2016-2020
Market Analysis US$ Mn for Value & ‘000 Units for Volume
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania 
  • Middle East & Africa
Key Countries Covered
  • U.S
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K
  • Spain
  • France
  • Italy
  • Russia
  • India
  • Thailand
  • Indonesia
  • Malaysia
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • GCC
  • South Africa
  • Turkey
Key Segments Covered
  • Arm Type
  • Blade Type
  • Application
  • Sales Channel
  • Vehicle Category
  • Region
Key Companies Profiled
  • Valeo
  • Robert Bosch AG
  • Mitsuba Corp.
  • AM Equipment
  • B. Hepworth and Company Limited
  • Denso Corporation
  • DOGA S.A.
  • Federal Mogul Motorparts LLC
  • HELLA GmbH & Co. KGaA
  • Magneti Marelli S.p.A.
  • Nippon Wiper Blade Co. Ltd.
  • Pilot Automotive 
  • TEX Automotive Ltd.
Pricing Available upon Request

Key Segments Covered

  • Arm Type

    • Synchronized Radial Arm Automotive Wipers
    • Pantograph Arm Automotive Wipers
  • Blade Type

    • Traditional Bracket Blades
    • Low-Profile Beam Blades
    • Hybrid Blades
  • Vehicle Category

    • Passenger Car Wipers
    • LCV Wipers
    • HCV Wipers
  • Application

    • Windshield Wipers
    • Rear Wipers
    • Headlight Wipers
  • Sales Channel

    • Automotive Wiper Sales through OEMs
    • Automotive Wiper Sales through Aftermarkets

- Premium Report Details -

Automotive Wiper Market
  • FACT5344MR
  • Oct-2021
  • Automotive
  • 170 Pages
  • 48 Tables
  • 85 Figures

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As of 2021, the market for automotive wiper will reach nearly US$ 4.1 Bn

The automotive wiper industry is expected to register a CAGR of 4.5% from 2021-2031.

The automotive wiper market is expected to reach US$ 6.4 Bn by 2031

From 2016 to 2020, sales of automotive wipers surged at a 5% CAGR

Deployment of path breaking technologies, such as electromagnetic and laser based automotive cleaning, are expected to generate lucrative expansion opportunities

Valeo, TRICO, Robert Bosch GmbH, Mitsuba Corp., AM Equipment, B.Hepworth and Company Limited, DENSO Corporation, DOGA S.A., Federal Mogul Motorparts LLC, HELLA GmbH & Co. KGaA, Magneti Marelli S.p.A., Nippon Wiper Blade Co. Ltd., Pilot Automotive,

Passenger Vehicles are expected to hold more than 45% market share for automotive wipers.

The automotive wiper industry is expected to hold nearly 40% market share throughout Europe.

Asia is likely to possess around 25% of the revenue share in the automotive wipers industry

According to Fact.MR, North America will likely be the most promising market, accounting for 45% revenue

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