Toilet Deodorant Market Forecast and CAGR
The rapid growth of health awareness among consumers is likely to drive the adoption of toilet deodorant in the coming years. A toilet deodorant when sprayed in toilets serves the purpose of eradicating harmful germs and diseases. One of the toilet deodorant’s role is that of masking odor, besides acting as an antibacterial. A toilet deodorant removes unpleasant smell, giving out a sweet perfume which helps to purify the air, and restore a better environment. According to latest research by Fact.MR, toilet deodorant market is set to witness a CAGR of 4.3% during 2021-2031.
What is Driving Demand for Toilet Deodorant?
Rising incidences of infections, primarily the increased occurrence of the urinary tract infection (UTI) in women, has amplified the demand for toilet deodorants coupled with anti-bacterial properties. UTI, if untreated, results in some serious issues affecting the kidneys and urinary bladder, finally causing sepsis too.
Approximately 55 % to 60 % of women suffer a urinary tract infection (UTI) at some stage in their lives. Bad personal hygiene is one among other contributing factors to the rise in UTI.
As a result of the above factors, toilet deodorants are expected to see an increase in demand, and using deodorants on a regular basis is becoming a necessity as well.
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Varieties in Product Offerings Likely to Augment Toilet Deodorant Sales
Varieties in the product portfolio are evolving the sales of toilet deodorants. For instance, Sanko brand provides a seat cover absorptive deodorant for toilets, similarly the Bio-Pak brand which provides the environmental friendly enzyme mixture of deodorant which combats unpleasant odors and dissolves paper and waste.
Regular use of such toilet deodorants ensures that waste pipe and fittings continue to function smoothly as they function as cleaners as well. Such types of deodorants are attracting consumers to adopt toilet deodorants in order to keep their living areas clean and hygienic.
For instance, Botanica has an Airwick pre-poop toilet spray that keeps unpleasant odours in the toilet bowl at bay and releases a spectacular scent that leaves the toilet smelling better, additionally offering a variety of fragrances in the toilet spray.
Apart from this, in light of the COVID -19 pandemic the toilet deodorant market witnessed a slowdown in the manufacturing and distribution channels. This also had a ripple effect on deodorant component and material sales. However, due to the increasing health and safety measures toilet deodorant has started to gain the demand.
Toilet deodorants are also used extensively in hospitals, hotels, and restaurants. Although lockdown and shelter-at-home guidelines have put restrictions on hotels and restaurants, sales are likely to rebound over the course of the assessment period.
Collaborations between manufacturers and end user industry.
The toilet deodorants market is currently experiencing rapid emergence of local and regional players offering toilet deodorants. Collaborating and merging with industrial partners and hospitals is expected to positively impact the market growth. Further expanding product offerings which will help to cater additional toilet deodorants needs and demands.
For instance, SC Johnson has entered into partnerships with the professional, office, healthcare and institutional markets and is selling its Glade® and Brise® brand air care products.
Apart from this in 2021 Spectrum Brands, a leading global branded consumer goods and home essentials business focused on driving innovation and offering outstanding customer support, recently announced the acquisition of For Life Products, LLC, a leading manufacturer in the household cleaning, repair, and restoration market.
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US and Canada Toilet Deodorant Market Outlook
US is considered as the lucrative markets for toilet deodorants globally. The US toilet deodorant market is set to tread on the historic pattern of bust and boom during the assessment period 2021-2031.
Demand for toilet deodorant in US and Canada will be led by hospitality and healthcare sector. Rising awareness about the health and hygiene is expected to boost the supply as nowadays consumers are becoming more health-conscious.
Since hygiene in aircraft toilets cleaning fluid and sachets are produced exclusively for the airline industry to provide unbeatable hygiene and odor control in passenger aircraft toilets, the aviation sector would impact the toilet deodorant sales in the United States.
In 2020, in response to the growing COVID-19 virus, Procter and Gamble released Microban 24, a new 24-hour disinfecting spray that can destroy 99 percent of cold and flu viruses. As COVID-19 spread throughout the United States, Microban 24 started to appear on store shelves.
Europe Demand Outlook for Toilet Deodorant
Many countries in EU have been severely impacted by the COVID-19 crisis, which has led to a decline in economic activities. However, as is the case in US and Canada, healthcare spending in EU continues to drive demand for toilet deodorants.
Despite the COVID-19 challenges, most European countries have maintained a steady healthcare expenditure in 2020. Owing to the rising incidences of chronic diseases, home healthcare items such as toilet deodorant are projected to have a strong demand in countries such as the United Kingdom and Germany. This is certainly a significant factor for the toilet deodorant market to expand extensively in European nations.
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Who are the Key Manufacturers and Suppliers of Toilet Deodorant?
Some of the leading manufacturers and suppliers of toilet deodorant include
- Procter & Gamble
- Saraya Good maid Sdn. Bhd.
- S. C. JOHNSON & SON INC.
- Elsan Limited
- Shenzhen Danhua Clothing Co. Ltd.
- Earth Corporation
- Spectrum Cleaning Products
- Kao Corporation
Many leading producers and suppliers are focused on expanding their global reach by entering into agreements to acquire companies that specialize in sanitization products.
For instance, SARAYA Co., Ltd. had agreed to buy a 100 percent stake in the Good maid group, a Malaysian sanitation and hygiene product distribution and manufacturing business. SARAYA is expanding its presence in the ASEAN region with the acquisition of Good maid Chemicals Corporation Sdn. Bhd. and related companies.
Toilet Deodorant Market Report Highlights:
- Detailed overview of deodorant market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company
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- Liquid Deodorant
- Spray Deodorant
- Block/Tablet Deodorant
By Price Range
- Under $25
By End user
- Aviation Industry
- Hospitality & Healthcare Industry
- Educational Institutes
By Sales Channel
- Mono- Brand Stores
- Specialty Stores
- Online Retailers
- Other Sales Channel
- Hypermarket/ supermarket
- Convenient Stores
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- Rest of Asia Pacific
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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