Poultry Diagnostics Market

Poultry Diagnostics Market Analysis By Test (ELISA Test (Enzyme-linked Immunoassays), PCR Test (Polymerase Chain Reaction)), By Disease (Avian Salmonellosis, Avian Influenza, Newcastle Disease), By Service (Bacteriology, Virology, Parasitology), By Region - Global Market Insights 2021 to 2031

Analysis of Poultry Diagnostics Market covering 30+ countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Poultry Diagnostics Market Outlook

The global poultry diagnostics market is slated to reach a valuation of nearly US$ 660 Mn by 2031, surging at a CAGR of 9%. Demand for ELISA tests (enzyme-linked immunoassays) is projected to accelerate at a CAGR of 10% across the assessment period of 2021 to 2031.

Demand Analysis of Poultry Diagnostics from 2016 to 2020 Vs Market Outlook for 2021 to 2031

As per Fact.MR – a market research and competitive intelligence provider, over the last 5 years, the global market for poultry diagnostics expanded at a CAGR of 8.3%, closing in on a valuation of US$ 358 Mn in 2020.

Vast demand for poultry products on a global scale is a key driver of the growth of the poultry diagnostics market. In addition to the huge meat industry, widespread demand and use of eggs in multiple sectors, including food and personal care, is expected to contribute significantly to market development.

Rising incidence of zoonotic ailments coupled with strict food safety regulations and government initiatives towards food security will create lucrative opportunities for market players. The poultry industry comprises chickens, ducks, turkeys, waterfowl, and other birds, creating unique veterinary needs.

With a wide range of diseases potentially affecting the stock, innovations in terms of toxicology, serology, pathology, and microbiology will influence long-term growth in demand for poultry diagnostics.

Considering these factors, the market for poultry diagnostics is projected to witness growth over coming years, registering a CAGR of 9% to reach US$ 660 Mn by 2031.

How is Increasing Disease Outbreaks Stimulating Demand for Poultry Diagnostics?

Poultry disease outbreaks is the prime factor responsible for significant growth is demand for poultry diagnostics. These infections of flocks are negatively affecting the global poultry industry. As a result, there have been continuous efforts to increase awareness about these diseases among farmers, which are caused by various bacteria, fungi, viruses, protozoon pathogens, environmental stress, and nutritional deficiencies.

Foodborne and zoonotic diseases are strictly linked with poultry. Eradication and control of foodborne and zoonotic pathogens present a major challenge to the poultry industry.

Zoonotic means that the disease can be passed from one species to another. Poultry infected disease affects the consumers of its products. One of the most common disease is salmonella infection in chickens. Also, Marek’s disease and avian reticuloendotheliosis are the most common infections occurring in birds, and these infectious cause cancer-like diseases that occur mostly in chickens.

Rising prevalence of such diseases is posing a major threat to the poultry industry, and, in turn, raising the demand for poultry diagnostics.

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What are the Regional Market Insights for Poultry Diagnostics?

North America leads the global industry for poultry diagnostics with more than 35% market share. This can be attributed to its advanced infrastructure pertaining to animal health, extensive distribution network, presence of multinational players, and increasing awareness among farmers regarding poultry diseases.

On the other hand, demand for poultry diagnostics in Asia Pacific is anticipated to surge at an impressive CAGR of 11% over the forecast period. Recent bird flu outbreaks in Southeast Asian countries, developing economies, and availability of advanced products in this region are anticipated to bolster the growth of the market in this region. 

Europe is one of the world’s largest poultry producers and a large exporter of poultry products. In Europe, the market in the U.K. contributed the largest market share. Increase in zoonotic diseases is majorly contributing to market growth.

Poultry diagnostics market market by FactMR

Country-wise Analysis

What is the Demand Outlook for Poultry Diagnostics in China?

The market in China is estimated to reach US$ 139 Mn by 2031. One of the key factors driving this market is the emergence of poultry infections such as avian influenza. The market for broilers, flakes, ducks, and turkeys has been affected by these infections.

Increased government and animal welfare activities in the country to create awareness about poultry infections is also aiding market expansion.

Rising prevalence of zoonotic illnesses and increasing avian diseases are projected to fuel market expansion during the forecast period.

How are Government Initiatives Fuelling Poultry Diagnostics in the U.S.?

The market in the U.S. was estimated at US$ 97 Mn in 2020.

Rise of poultry diseases in the country is one of the major factors contributing towards market growth. Another factor contributing to the growth of the market is various portals that provide animal health information. These portals allow farmers to remember preventive diagnostics, missing vaccines, dietary information, and required diagnostic tests.

Moreover, programs by the government to promote animal healthcare are expected to further boost market growth over the coming years.

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Category-wise Analysis

Why is the Popularity of ELISA Testing Rising Rapidly?

Based on test, the enzyme-linked adsorption assay (ELISA) segment accounts for 52% market share. For the identification of antibodies in the blood, ELISA tests are widely used.

ELISA provides efficiency in checking for infectious diseases such as avian influenza, which is widely spread in developed countries. ELISA has proven to be exceptionally reliable as well as cost-effective. This factor has improved the acceptance of ELISA across the globe.

Consumables used in ELISA such as diluents and buffers are also less expensive than other diagnostic options, which helps drive demand.

Which Disease Dominates the Landscape of Poultry Diagnostics?

Avian influenza dominates the poultry diagnostics space with a market share of 27%. This is the most prevalent pathogenic type that infects domestic birds.

Avian influenza is known to cause respiratory diseases, decreased egg production and subclinical infections. In few cases, high pathogenic (HPAI) variant of the virus has been found to affect domestic flocks. Elevated pathogenic kind causes systemic diseases and mortality.

On the other hand, avian salmonellosis is the most common bacteria causing poultry disease. Salmonella causes infections such as pullorum fever, paratyphoid, and fowl typhoid. Chickens and turkeys are the most frequent sources of salmonella contamination.

Which Type of Testing Service is Highly Demanded in Poultry Diagnostics?

Bacteriology testing services hold a significant share in the market due to regular bacterial testing on poultry to prevent the spread of zoonotic diseases such as salmonellosis, pasteurellosis, and mycoplasmosis.

Competitive Landscape

The global poultry diagnostics market is dominated by some major companies. Key strategic initiatives taken by leading market players include mergers and acquisitions, new product launches, and expanded manufacturing.

Some of the key developments are:

  • In July 2018, Zoetis completed the acquisition of Abaxis, a global manufacturer of on-site veterinary testing equipment, designed to strengthen its position in the field of veterinary diagnostics.
  • In March 2018, BioChek announced the launch of a salmonella enteritidis-typhoid-heidelberg DNA test kit and an infectious bronchitis virus RNA test kit for bird samples.
  • In February 2018, Biochek announced the launch of avian influenza H5-H7-H9 multiplex, a PCR test kit to diagnose avian influenza.

Poultry Diagnostics Market Report Scope



Forecast Period


Historical Data Available for


Key Companies Profiled


  • IDEXX Laboratories
  • Thermo Fisher Scientific
  • Zoetis
  • GD Animal Health
  • IDvet
  • AffiniTech LTD
  • AgroBioTek Internacional
  • BioNote
  • BioChek
  • Boehringer Ingelheim
  • MEGACOR Diagnostik GmbH
  • BioInGenTech Biotechnologies.

Key Segments Covered in Poultry Diagnostics Industry Research

  • By Test

    • ELISA Test (Enzyme-linked Immunoassays)
    • PCR Test (Polymerase Chain Reaction)
  • By Disease

    • Avian Salmonellosis
    • Avian Influenza
    • Newcastle Disease
    • Avian Mycoplasmosis
    • Avian Pasteurellosis
    • Infectious Bronchitis
    • Infectious Bursal Disease
    • Avian Encephalomyelitis
    • Avian Reovirus
    • Chicken Anaemia
  • By Service

    • Bacteriology
    • Virology
    • Parasitology
  • By Region

    • North America
    • Europe
    • Asia Pacific
    • Central & South America
    • Middle East & Africa

- FAQs -

How much is the global poultry diagnostics market expected to be worth by 2031?

According to Fact.MR the global poultry diagnostics market is projected to reach US$ 660 Mn by 2031.

What was the last 5 year’s CAGR for the demand for poultry diagnostics?

From 2016 to 2020, demand for poultry diagnostics rose at a CAGR of 8.3%.

What are the future prospects for poultry diagnostics demand?

Fact.MR anticipates that demand for poultry diagnostics will surge at 9% CAGR, owing to rising poultry infections across the globe.

What are the growth prospects across China for poultry diagnostic product manufacturers?

The market in China is anticipated to top a valuation of US$ 139 Mn by 2031.

What is driving market growth for poultry diagnostics in the U.S.?

Government programs to promote animal healthcare and growing awareness towards preventive poultry diagnostics are driving the market in the U.S.

Which are the various testing services available in poultry diagnostics?

Bacteriology, virology, and parasitology are different testing services in poultry diagnostics.

Which poultry diagnostic test holds the highest market share?

The ELISA test holds around 52% of the total market share for poultry diagnostics.

Poultry Diagnostics Market

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