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Poultry Diagnostics Market

Poultry Diagnostics Market

Disease Outbreaks in Poultry is the Primary Reason for the Growth in Poultry Diagnostics Demand during 2021-2031

Poultry Diagnostics Market
  • Aug-2021
  • List of Tables : 84
  • List of Figures : 112
  • 170 Pages
  • Healthcare

Market Snapshot

According to Fact.MR’s latest industry analysis on poultry diagnostics, the global market is slated to reach a valuation of nearly US$ 660 Mn by 2031, surging at a CAGR of 9%. Demand for ELISA tests (enzyme-linked immunoassays) is projected to accelerate at a CAGR of 10% across the assessment period of 2021 to 2031.

Key Points Covered in Poultry Diagnostics Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • COVID-19 Impact on Demand for Poultry Diagnostics and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

Demand Analysis of Poultry Diagnostics from 2016 to 2020 Vs Market Outlook for 2021 to 2031

As per Fact.MR – a market research and competitive intelligence provider, over the last 5 years, the global market for poultry diagnostics expanded at a CAGR of 8.3%, closing in on a valuation of US$ 358 Mn in 2020.

Vast demand for poultry products on a global scale is a key driver of the growth of the poultry diagnostics market. In addition to the huge meat industry, widespread demand and use of eggs in multiple sectors, including food and personal care, is expected to contribute significantly to market development.

Rising incidence of zoonotic ailments coupled with strict food safety regulations and government initiatives towards food security will create lucrative opportunities for market players. The poultry industry comprises chickens, ducks, turkeys, waterfowl, and other birds, creating unique veterinary needs.

With a wide range of diseases potentially affecting the stock, innovations in terms of toxicology, serology, pathology, and microbiology will influence long-term growth in demand for poultry diagnostics.

Considering these factors, the market for poultry diagnostics is projected to witness growth over coming years, registering a CAGR of 9% to reach US$ 660 Mn by 2031.

How is Increasing Disease Outbreaks Stimulating Demand for Poultry Diagnostics?

Poultry disease outbreaks is the prime factor responsible for significant growth is demand for poultry diagnostics. These infections of flocks are negatively affecting the global poultry industry. As a result, there have been continuous efforts to increase awareness about these diseases among farmers, which are caused by various bacteria, fungi, viruses, protozoon pathogens, environmental stress, and nutritional deficiencies.

Foodborne and zoonotic diseases are strictly linked with poultry. Eradication and control of foodborne and zoonotic pathogens present a major challenge to the poultry industry.

Zoonotic means that the disease can be passed from one species to another. Poultry infected disease affects the consumers of its products. One of the most common disease is salmonella infection in chickens. Also, Marek’s disease and avian reticuloendotheliosis are the most common infections occurring in birds, and these infectious cause cancer-like diseases that occur mostly in chickens.

Rising prevalence of such diseases is posing a major threat to the poultry industry, and, in turn, raising the demand for poultry diagnostics.

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What are the Regional Market Insights for Poultry Diagnostics?

North America leads the global industry for poultry diagnostics with more than 35% market share. This can be attributed to its advanced infrastructure pertaining to animal health, extensive distribution network, presence of multinational players, and increasing awareness among farmers regarding poultry diseases.

On the other hand, demand for poultry diagnostics in Asia Pacific is anticipated to surge at an impressive CAGR of 11% over the forecast period. Recent bird flu outbreaks in Southeast Asian countries, developing economies, and availability of advanced products in this region are anticipated to bolster the growth of the market in this region. 

Europe is one of the world’s largest poultry producers and a large exporter of poultry products. In Europe, the market in the U.K. contributed the largest market share. Increase in zoonotic diseases is majorly contributing to market growth.

poultry diagnostics market market by FactMR

Country-wise Analysis

What is the Demand Outlook for Poultry Diagnostics in China?

The market in China is estimated to reach US$ 139 Mn by 2031. One of the key factors driving this market is the emergence of poultry infections such as avian influenza. The market for broilers, flakes, ducks, and turkeys has been affected by these infections.

Increased government and animal welfare activities in the country to create awareness about poultry infections is also aiding market expansion.

Rising prevalence of zoonotic illnesses and increasing avian diseases are projected to fuel market expansion during the forecast period.

How are Government Initiatives Fuelling Poultry Diagnostics in the U.S.?

The market in the U.S. was estimated at US$ 97 Mn in 2020.

Rise of poultry diseases in the country is one of the major factors contributing towards market growth. Another factor contributing to the growth of the market is various portals that provide animal health information. These portals allow farmers to remember preventive diagnostics, missing vaccines, dietary information, and required diagnostic tests.

Moreover, programs by the government to promote animal healthcare are expected to further boost market growth over the coming years.

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Category-wise Analysis

Why is the Popularity of ELISA Testing Rising Rapidly?

Based on test, the enzyme-linked adsorption assay (ELISA) segment accounts for 52% market share. For the identification of antibodies in the blood, ELISA tests are widely used.

ELISA provides efficiency in checking for infectious diseases such as avian influenza, which is widely spread in developed countries. ELISA has proven to be exceptionally reliable as well as cost-effective. This factor has improved the acceptance of ELISA across the globe.

Consumables used in ELISA such as diluents and buffers are also less expensive than other diagnostic options, which helps drive demand.

Which Disease Dominates the Landscape of Poultry Diagnostics?

Avian influenza dominates the poultry diagnostics space with a market share of 27%. This is the most prevalent pathogenic type that infects domestic birds.

Avian influenza is known to cause respiratory diseases, decreased egg production and subclinical infections. In few cases, high pathogenic (HPAI) variant of the virus has been found to affect domestic flocks. Elevated pathogenic kind causes systemic diseases and mortality.

On the other hand, avian salmonellosis is the most common bacteria causing poultry disease. Salmonella causes infections such as pullorum fever, paratyphoid, and fowl typhoid. Chickens and turkeys are the most frequent sources of salmonella contamination.

Which Type of Testing Service is Highly Demanded in Poultry Diagnostics?

Bacteriology testing services hold a significant share in the market due to regular bacterial testing on poultry to prevent the spread of zoonotic diseases such as salmonellosis, pasteurellosis, and mycoplasmosis.

Competitive Landscape

The global poultry diagnostics market is dominated by some major companies. Key strategic initiatives taken by leading market players include mergers and acquisitions, new product launches, and expanded manufacturing.

Some of the key developments are:

  • In July 2018, Zoetis completed the acquisition of Abaxis, a global manufacturer of on-site veterinary testing equipment, designed to strengthen its position in the field of veterinary diagnostics.
  • In March 2018, BioChek announced the launch of a salmonella enteritidis-typhoid-heidelberg DNA test kit and an infectious bronchitis virus RNA test kit for bird samples.
  • In February 2018, Biochek announced the launch of avian influenza H5-H7-H9 multiplex, a PCR test kit to diagnose avian influenza.

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Poultry Diagnostics Market Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered


  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

Key Countries Covered

  • USA
  • Canada
  • Germany
  • France
  • the UK
  • Russia
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Australia
  •  Middle East
  • Latin America

Key Market Segments Covered

  • Test
  • Disease
  • Service
  • Region

Key Companies Profiled


  • IDEXX Laboratories
  • Thermo Fisher Scientific
  • Zoetis
  • GD Animal Health
  • IDvet
  • AffiniTech LTD
  • AgroBioTek Internacional
  • BioNote
  • BioChek
  • Boehringer Ingelheim
  • MEGACOR Diagnostik GmbH
  • BioInGenTech Biotechnologies.


Available upon Request

Key Segments Covered in Poultry Diagnostics Industry Research

  • By Test

  • By Disease

    • Avian Salmonellosis
    • Avian Influenza
    • Newcastle Disease
    • Avian Mycoplasmosis
    • Avian Pasteurellosis
    • Infectious Bronchitis
    • Infectious Bursal Disease
    • Avian Encephalomyelitis
    • Avian Reovirus
    • Chicken Anaemia
  • By Service

    • Bacteriology
    • Virology
    • Parasitology

Poultry Diagnostics Market- Scope of Report

A recent study by Fact.MR on the poultry diagnostics market offers a 10-year forecast for 2021 to 2031. The study analyses crucial trends that are currently determining the growth of the market.

This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering poultry diagnostics.

The study also provides the dynamics that are responsible for influencing the future status of the market over the forecast period. A detailed assessment of value chain analysis, business execution, cost structure analysis, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies offering poultry diagnostics, along with their product portfolios, key strategies, and SWOT analysis, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including revenue growth, and revenue generation across the globe.

A comprehensive estimate on the market has been provided through an optimistic scenario as well as a conservative scenario, taking into account revenue from poultry diagnostics during the forecast period.

Market Segmentation

Fact.MR has studied the poultry diagnostics market with detailed segmentation on the basis of test, disease, service, and region. This report offers comprehensive data and information about the important poultry diagnostics market dynamics and growth parameters related to these categories.

Key Questions Answered in Report

  • Which are the most lucrative markets for poultry diagnostics?
  • Which factors will impact the growth of poultry diagnostics market?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the poultry diagnostics industry?
  • What are the winning strategies of stakeholders in the market?

Market Size Evaluation

The market has been analysed for each market segment in terms of volume (`000units), and value (US$ Mn).

Market estimates at global and regional levels for poultry diagnostics are available in terms of “US$ Mn” for value and in ‘’’000 units for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report.

Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the revenue perspective in the global poultry diagnostics market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic and business environment outlook), which are expected to have a momentous influence on the growth of the market during the forecast period.

Country-specific valuation on revenue for poultry diagnostics have been offered for each regional market, along with market scope estimates and forecasts, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value for key countries has also been included in the report.

Competition Analysis

The report sheds light on leading providers of poultry diagnostics, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering poultry diagnostics have been brought with the help of a detailed dashboard view.

Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player.

Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the poultry diagnostics market.

- FAQs -

According to Fact.MR the global poultry diagnostics market is projected to reach US$ 660 Mn by 2031.

From 2016 to 2020, demand for poultry diagnostics rose at a CAGR of 8.3%.

Fact.MR anticipates that demand for poultry diagnostics will surge at 9% CAGR, owing to rising poultry infections across the globe.

The market in China is anticipated to top a valuation of US$ 139 Mn by 2031.

Government programs to promote animal healthcare and growing awareness towards preventive poultry diagnostics are driving the market in the U.S.

Bacteriology, virology, and parasitology are different testing services in poultry diagnostics.

The ELISA test holds around 52% of the total market share for poultry diagnostics.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.