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Grassfed Meat Market

Grassfed Meat Spending to Plummet with Covid-19 Impact, Downside Risks Continue to Escalate, Projects Fact.MR

Published : 08 Apr 2020 Industry: Food & Beverage

Asia has been a profitable hub for interested meat traders to export livestock until a sudden fall in demand was experienced in quarter one and two of 2020,with the emergence of COVID-19 pandemic. This has majorly affected meat trade from China, where large scale lockdowns in agricultural enterprises have led to an acute shortage of livestock owing to supply chain disruptions. In Europe, the decision to suspend livestock trading was taken due to risk of infections. Forecasted global growth will be cut down to nearly 1.5% in 2020 owing to the fall in consumer demand.

Surge in Demand for Grassfed Meat through Retail Sales is anticipated to Grow

The grassfed meat market has witnessed a skyrocketing growth owing to theevolving tastesof health conscious meat consumers who prefer quality. This rising demand has encouraged producers as well as distributors of meat to offer grassfed meat products to capture a potentially growing market share.Supermarkets and hypermarkets are presently contributing to nearly 1/2 of the overall retail store supplies, owing to a shift in demand from conventional meat variants toorganic and natural meat products. However, online stores are expected to grow at a CAGR of 5.0% during the forecasted periodowing to shifting dynamics in buying behavior of the customers. Moreover, in regions like North America and Europe the demand for grass-fed meat will grow at nearly the same rate as the global average.

Key Takeaways of Grass-Feed Meat Market

  • Direct salesare expected to retain their dominance over retail sales channels. The former’smarket share is expected to grow by 5.5%largely on account of asurge in demand fromfood processing and HoReCa sectors.
  • Latin America holds nearly 2/5th of the total grass-feed meat consumption. However Asia Pacific will grow at CAGR of nearly 6.0% which is higher than the overall global average.
  • China’s demand for grass feed meat is expected grow by 2X during the forecast period, owing to the current ban imposed on eating wild animals due to outbreak of covid-19.
  • Consumption of lamb and goat will grow at a CAGR of 5.0% considering the impact of covid-19 outbreak which will affect the trade of live-stock.
  • United States expenditure on processed meat will grow at a CAGR of 4.0%, owing to the rising demand from its demographic. Along with this, food processing companies will see a rise in demand for processed meat with a CAGR of nearly 5.0%in global market.

Players look to Obviate Supply Chain Disruptions amid COVID-19 Pandemic

Earlier the players were developing technologies due to high concern for meat quality. However, during the last five years new players have fragmented the market of grassfed meat by introducing technologies like block chain to maintain their supply channel and to reduce cost. One of the existing key players JBS USA, has adopted block chain to trace their meat through RFID and QR codes.These technologies have shown that now the market is not limited just to quality. Reducing cost by adopting newtechnologies is of significant priority.

Find More Valuable Insights on Global Grassfed Meat Market

Fact.MR, in its new offering, provides an unbiased analysis of the global market for grassfed meat market, with historical data on demand (2015-2020) and expected projections for the period (2020-2030). The grass-fed meat market report discloses compelling insights into the demand for grassfed meat based on product type i.e. (raw and processed), nature (grassfed and grass finished), animal type (cow & bison and lamb & sheep),end user (HoReCa, food processing and household consumption) and by sales channel (direct sales and indirect sales) across 7 key regions and 22 + countries.

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About the Food and Beverages Division at Fact.MR

Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Fact.MR helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million plus data points, the team has analyzed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.

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