- Press Release -

Rockville, Md. The global white wine market is set to exceed US$ 46 Bn by 2022, growing at a 3.5% CAGR, according to Fact.MR, even as awareness of its perceived health drawbacks tempers demand. Cultural habits keep white wine popular across age groups in Europe, its largest market, while emerging regions add fresh momentum.

Riesling leads the product mix, light-bodied styles carry the largest body share, and modern trade dominates distribution. Asia Pacific excluding Japan is the fastest-growing region.

Products, Body and Sweetness

Riesling is the top-selling white wine and holds the largest revenue share, while Chardonnay grows steadily and passes US$ 6 Bn by 2022, and Pinot Grigio adds an absolute opportunity of over US$ 500 Mn. By body, light-bodied wine holds about two-fifths of revenue, and medium-bodied wine passes US$ 17.8 Bn by 2022. On sweetness, semi-sweet wine holds more than 40% of revenue and grows steadily, while sweet wine declines to below a quarter.

Europe remains the largest region on cultural and lifestyle habits, North America grows at a steadier pace, and Asia Pacific excluding Japan expands fastest, nearing US$ 7.6 Bn by 2022 on strong production infrastructure and ample grape supply. Modern trade leads distribution, with other retail formats adding over US$ 1 Bn in opportunity.

Culture Drives Demand

The market runs on habit and heritage. Deep-rooted consumption cultures sustain white wine in Europe, while rising alcohol demand in the United States and expanding production in Asia Pacific keep the wider market growing, even against a backdrop of health-driven caution.

Suppliers and Their Playbook

The field brings together large global wine and beverage companies.

• Diageo Plc., Caviro, Viña Concha y Toro SA, The Wine Group, Casella Family Brands, Grupo Peñaflor S.A., E&J Gallo Winery, Accolade Wines Australia Limited, Treasury Wine Estates, and Constellation Brands, Inc. are among the key players in the report.

Reading the Market for Decisions

For winemakers, growth favours Riesling, light-bodied and semi-sweet ranges. Investors get a large market with steady, culture-led demand. Procurement and retail teams can plan around modern trade leading distribution, Riesling carrying volume, and Europe holding the largest share while Asia Pacific grows fastest through 2022.

About the Report

Fact.MR's study covers the global white wine market for the 2017 to 2022 forecast period, with segmentation by product type, body, sweetness level, sales channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the white wine market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.