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Plant-based Fish Market

Plant-based Fish Market Value to Swell 13X Over Next Ten Years: Fact.MR Study

Published : 09 Apr 2021 Industry: Food & Beverage

As environmental concerns associated with meat and seafood consumption heighten, consumers are turning towards more nature-friendly alternatives, prompting a slew of start-up companies to offer a broad range of plant-based product offerings. Sales of plant-based food products have witnessed unprecedented gains in recent years, with the global food & beverage market experiencing extensive marketing and promotion campaigns for the same.

According to the U.S. Department of Agriculture, the average quantity of per capita canned tuna consumption declined by over 41% between 1986 and 2016, from 3.6 pounds to 2.1 pounds. Strong odor, combined with high mercury concentrations, were attributed as some of the primary reasons for this. Moreover, as per the 2018 Summer Food & Drink Trends report, one-third of all Americans, and 37% of millennials, planned to purchase more plant-based products by 2019. The sector expanded by nearly a fifth, reaching over US$ 3.7 billion. As such, the scope for plant-based fish products is only expected to widen over the coming years, with the market projected to surge ahead at an astonishing CAGR of 28% through 2031.

Key Takeaways from Market Study

  • By product, burger patties to hold dominance, fillets to catch up swiftly
  • By source, soy-based proteins to remain dominant, popularity of wheat-proteins to soar
  • HoReCa (Food Service Sector) to remain dominant distribution channel, online sales catching up
  • Plant-based shrimp to emerge as most consumed type over coming years
  • The U.S. to emerge as the dominant market for plant-based fish in North America, amid high presence of major F&B corporations
  • Growing animal sensitization trends driving sales across the U.K., which incidentally is likely to become the world’s largest market

“Growing tilt towards healthier food alternatives as well as rapidly depleting global fish stocks are prompting consumers to opt for plant-based alternatives to key seafood varieties, providing traction to the sales of plant-based fish products,”

comments a Fact.MR analyst.

Competitive Landscape

The global plant-based fish market is highly competitive and fragmented in nature, characterized by the presence of a wide range of established and fledgling manufacturers. Primary expansion strategies of key manufacturers involve new product launches, strategic partnerships & acquisitions, as well as aggressive marketing campaigns.

  • In August 2020, for instance, food & beverage giant Nestle launched a plant-based alternative to tuna; its first move into the ever-expanding plant-based seafood alternatives market. This alternative can be used in a wide range of dishes, including salads, sandwiches, and pizzas. The product involves a combination of six plant ingredients, including pea protein.

Collaborations with universities to accelerate research are also becoming popular in this market space.

  • For instance, in September 2020, Givaudan, one of the world’s leading flavor and fragrance company, unveiled its research in collaboration with the University of California, Berkeley’s Product Development Program, to investigate the possibilities for manufacturers in the plant-based fish products domain.

More Insights Available

Fact.MR, in its new offering, presents an unbiased analysis of the plant-based fish market, presenting historical demand data (2016-2020) and forecast statistics for the period of 2021-2031. The study divulges essential insights on the market on the basis of type (tuna, crab, and shrimp), product (burger patties, fillets, crumbles & grounds, chunks & tips, cutlets, shreds, tenders & fingers, strips, and meatballs), source (soy-based, wheat-based, canola-based, pea-based, fava bean-based, rice-based, lentil-based, potato-based, chia-based, flax-based, and corn-based), and distribution channel (hypermarkets, specialty stores, online retail, HoReCa, and convenience stores), across seven major regions of the world (North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan, and MEA).

About the Food & Beverages Division at Fact.MR

Expert analysis, actionable insights, and strategic recommendations of the highly seasoned food & beverage team at Fact.MR helps clients from across the globe with their unique business intelligence needs. With a repertoire of over a thousand reports and 1 million-plus data points, the team has analyzed the food & beverage industry across 50+ countries for over a decade. The team provides unmatched end-to-end research and consulting services. Reach out to explore how we can help.

For more information, refer to our market research report or contact the PR author.

Santosh Kumar


Sr. Consultant - Food & Beverages


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Plant-based Fish Market, Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2021 to 2031