Online Sales of Surface Cleaning Products to Surge across Geographies, Opines Fact.MR
Published : 16 Sep 2021 Industry: Consumer Goods
This surface cleaning products intelligence study delivers detailed assessment of the global market and enables users to make informed business decisions. Demand for surface cleaning products is expected to rise at a CAGR of nearly 5% over the next ten years.
Fact.MR, a market research and competitive intelligence provider, has predicted growth of the market to be attributed to factors such as increasing expenditure on preventive healthcare and rising consumer awareness regarding personal hygiene.
With increasing disposable income in developing nations, sales of surface cleaning products are expected to rise and generate high revenue. The COVID-19 pandemic has increased awareness regarding personal hygiene and cleanliness, and this has majorly aided the market in gain impetus.
Manufacturers have been focusing on developing new and efficient products to cater to a wide range of consumers and maximize their revenue potential. Investments in research & development have also been increased to offer novel products that are eco-friendly and are in line with the expectations of more aware consumers. Sustainability is a major factor influencing the direction of the global surface cleaning products industry, and is expected to be a major trend over the decade.
Key Takeaways from Market Study
- Global market for surface cleaning products to expand at CAGR of nearly 5% through 2031.
- North America to account for approximately 30% surface cleaning product market demand.
- By sales channel, e-Commerce expected to rake in majority of sales due to rising popularity of online shopping.
- Sustainability trend expected to be rife over forecast period.
- Manufacturers focusing on expanding product portfolios and adopting different growth strategies to push sales.
“Eco-friendly surface cleaning products are expected to be in demand as awareness for a clean environment rises,” says a Fact.MR analyst.
Some of the key manufacturers of surface cleaning products, such as Dainihon Jochugiku, Dabur, Church & Dwight, Bombril, Unilever, Reckitt Benckiser, etc., have been profiled in this research analysis.
- Reckitt Benckiser recently rebranded itself as Reckitt with the sole aim of building a clean and sustainable world.
- Unilever announced plans to eliminate the use of fossil resources in its cleaning products in late 2020, and has stated that it will be focusing on renewable and recycled materials instead.
More Valuable Insights Available
This global surface cleaning products survey provides a detailed assessment while providing with the data for historic period (2016-2020) and also predictive insights for the forecast period of 2021-2031.
The report defines the surface cleaning products market in terms of segments to make it comprehensive and effective. The segmentation is on the basis of product type (liquid, powder, wipes, and others), sales channel (modern trade, grocery stores, convenience stores, e-Commerce, and other retail formats), packaging format (bottles, pouches, sprays, and others), across six major regions of the world (North America, Latin America, Europe, Japan, APEJ, and MEA).
About the Retail & Consumer Goods Division at Fact.MR
Retail and consumer goods analysts at Fact.MR have been categorically tracking the broader sub-industries to keep themselves abreast of the recent happenings in the market. Our practical approach to product design and pricing strategy contributes to the growth of businesses that are struggling to hit the ‘move-the-needle’ bottom line. With unmatched analytical diligence, the team at Fact.MR helps organizations design product differentiation strategies and introduce exclusive product(s) to their existing portfolio.
For more information, refer to our market research report or contact the PR author.
Shambhu Nath Jha
Sr. Consultant – Retail & Consumer Goods