Surface Cleaning Products Market

Surface Cleaning Products Market Outlook (2023 to 2033)

The global surface cleaning products market is valued at US$ 11.40 billion in 2023 and is predicted to hit US$ 18.75 billion by 2033, expanding at a CAGR of 5.1% from 2023 to 2033 (forecast period).

Surface cleaning products are substances or formulations that are specifically developed to clean a variety of surfaces. They are designed to remove dirt, stains, dust, germs, and other contaminants from various surfaces, including countertops, floors, appliances, walls, and glass. These products are often liquids, gels, or sprays that are applied directly to the surface to be cleaned.

Cleaning products frequently comprise a blend of active substances such as detergents, solvents, surfactants, disinfectants, and, in some cases, fragrances. These components combine to break down and eliminate dirt, grease, and grime from surfaces, resulting in clean and sanitized surfaces.

The COVID-19 pandemic heightened global awareness about the importance of hygiene and cleanliness. Governments, health organizations, and experts emphasized the need to frequently clean and disinfect surfaces to reduce the spread of the virus. This increased emphasis on hygiene led to a surge in demand for surface cleaning products.

Disinfectants became essential products for households, businesses, and public spaces to kill the virus on surfaces. There was a significant increase in demand for disinfectant sprays, wipes, and solutions, as they were recommended for use on frequently touched surfaces and high-traffic areas. This surge in demand directly contributed to the market growth.

Businesses and organizations implemented strict hygiene protocols to ensure employee safety. Increased cleaning and disinfection practices were adopted, and surface cleaning products were extensively used in workplaces, including offices, factories, and retail spaces. This led to a significant increase in the consumption of surface cleaning products, driving market growth.

The healthcare sector experienced a surge in the demand for surface cleaning products.

• According to the Centers for Disease Control (CDC), hospital-acquired infections (HAI) cause around 1.7 million illnesses and 99,000 fatalities annually in the United States. Every year, urinary tract infections account for 32% of these, surgical site infections account for 22%, lung infections account for 15%, and bloodstream infections account for 14%.

Hospitals, clinics, and other healthcare facilities need to maintain a high level of cleanliness and disinfection to protect patients and healthcare workers. The increased focus on infection control and prevention is leading to a substantial rise in the usage of surface cleaning products within the healthcare industry.

Leading market players are continuously developing innovative cleaning products with improved formulations, enhanced efficacy, and eco-friendly features. These advancements attract consumers looking for more effective and sustainable cleaning solutions, further propelling market growth.

Report Attributes	Details
Surface Cleaning Products Market Size (2023)	US$ 11.40 billion
Projected Market Value (2033)	US$ 18.75 billion
Global Market Growth Rate (2023 to 2033)	5.1% CAGR
China Market Value (2033)	US$ 6.15 billion
e-Commerce Sales Growth Rate (2023 to 2033)	6.3% CAGR
Key Companies Profiled	Dainihon Jochugiku Dabur Church & Dwight Bombril Unilever Whiteley Corporation Metrex Research, LLC CarrollCLEAN STERIS plc

Which Key Elements are Fueling Market Expansion for Surface Cleaning Products?

“Changing Lifestyles, Rising Urbanization, and Growing Awareness Regarding Hygiene & Cleanliness”

Urbanization and changing lifestyles have led to busier schedules and less time for household chores. As a result, there is a higher demand for convenient and time-saving cleaning solutions, including surface cleaning products.

In recent years, there has been a growing emphasis on maintaining clean and hygienic living and working environments. With the increase in contagious diseases and infections, there is a greater focus on preventing the spread of germs and maintaining a healthy environment. Surface cleaning products play a crucial role in eliminating bacteria, viruses, and other pathogens from surfaces, reducing the risk of illness.

“Increasing Environmental Concerns across Regions”

As sustainability becomes a priority for consumers, there is a growing demand for eco-friendly and biodegradable cleaning products. To meet this demand, manufacturers are providing green alternatives, such as surface cleaning products with environmentally friendly components and packaging.

Country-wise Insights

Which Countries are Significantly Bolstering Asia Pacific Market Growth?

“China, Japan, and South Korea to Strengthen Regional Market Stance”

The Chinese market is projected to touch US$ 6.15 billion by the end of the forecast period. China's urbanization has resulted in an expanding middle class with changing lifestyles. People are spending less time on household tasks; thus, there is a greater demand for convenient and effective cleaning solutions, such as surface cleaning products.

Rising disposable income levels in China have resulted in increased purchasing power and consumer spending on household goods. This has contributed to the expansion of the market for surface cleaning products in China.

Sales of surface cleaning products in Japan are estimated to reach US$ 956.45 million by 2033. Japan places a high value on cleanliness and hygiene. Surface cleaning products are in high demand in Japan because of the country's strict cleanliness standards. The practice of regular cleaning and disinfection in public spaces is also positively impacting the country's market growth.

Japan has an aging population that places a premium on health and well-being. Surface cleaning products that effectively eradicate germs and maintain a clean and safe living environment are in great demand, particularly in healthcare facilities and elderly care settings.

South Korean consumers place great importance on personal hygiene and cleanliness. This cultural emphasis on cleanliness extends to the cleanliness of homes, businesses, and public areas, boosting the demand for surface cleaning products. The South Korean market is predicted to garner US$ 581.37 million by 2033.

What is the Demand Outlook for Surface Cleaning Products in the United States?

“Increasing Health & Safety Concerns and Booming e-Commerce Industry to Support Demand Growth of Surface Cleaning Products”

The United States market is set to achieve US$ 4.93 billion by 2033. Consumers in the United States are more concerned about preventing the spread of germs, bacteria, and viruses due to an emphasis on health and safety. Surface cleaning products serve an important role in decreasing infection risk and ensuring a healthy environment, fueling the market growth.

Rise of e-Commerce platforms and online retailing has made surface cleaning products easily accessible to consumers in the United States. Online shopping offers ease, a large selection of product options, and the ability to compare costs, all of which contribute to market growth.

Manufacturers in the United States are continuously introducing innovative surface cleaning products with advanced formulations and features. These products frequently provide better cleaning efficacy, eco-friendly qualities, and simple application methods, which appeal to consumers and drive market expansion.

How are Sales of Surface Cleaning Products Shaping Up in the United Kingdom?

“Sales of Environment-friendly Surface Cleaning Product to Grow Significantly”

Sales of surface cleaning products in the United Kingdom are anticipated to hit US$ 918.94 million by 2033. The United Kingdom has strong laws and quality standards for consumer items, including surface cleaning products. Consumers prioritize items that meet these standards, assuring safety and efficacy. Manufacturers must follow these regulations, which increases consumer confidence in the market.

The United Kingdom is seeing increasing demand for environment-friendly and long-lasting cleaning products. Consumers are looking for surface cleaning products that have a low environmental impact, are created from ecologically friendly materials, and employ sustainable packaging. Manufacturers are responding to this demand by providing greener alternatives to traditional cleaning products.

Category-wise Insights

Why Do Most Consumers Prefer Buying Surface Cleaning Products through e-Commerce Platforms?

“Benefit of Convenience and Wide Product Selection”

As per Fact.MR, a market research and competitive intelligence provider, the demand for surface cleaning products from e-Commerce platforms is forecasted to rise at a CAGR of 6.3% from 2023 to 2033.

e-Commerce platforms provide consumers convenience by allowing them to shop for surface cleaning products from the comfort of their homes or while on the go. With a few clicks, they can browse through an extensive selection of products, compare prices, read reviews, and make purchases. This eliminates the need for real store visits, saving time and effort.

e-Commerce platforms typically offer a wide selection of surface cleaning products from various brands and manufacturers. Consumers can choose from a variety of formulations, fragrances, packaging sizes, and environmentally friendly alternatives. This allows customers to select products that are tailored to their unique needs and preferences.

Some e-Commerce platforms nowadays also offer subscription services for surface cleaning products. Consumers can set up recurring orders to ensure a consistent supply of cleaning goods without the need for manual reordering. This saves time and guarantees that users never run out of essential cleaning materials.

Competitive Landscape

Key players in the surface cleaning products market are pursuing tactics such as collaborations, acquisitions, investments, R&D activities, and new developments to expand and strengthen their international presence.

• Reckitt Benckiser rebranded itself as Reckitt in March 2021 as part of the company's efforts to achieve its long-term growth objectives. The company's renaming reflects its goal of creating a cleaner, healthier world.
• Unilever announced intentions to phase out the use of fossil fuels in its cleaning products in September 2020. For its cleaning solutions, the company acquired renewable and recyclable raw ingredients.

Key Segments of Surface Cleaning Products Industry Research

• By Product Type :

  • Liquid
  • Powder
  • Wipes

• By Packaging Format :

  • Bottles
  • Pouches
  • Sprays

• By Sales Channel :

  • Modern Trade
  • Groceries
  • Conveniences Stores
  • e-Commerce

• By Region :

  • North America
  • Latin America
  • Europe
  • Asia Pacific & China
  • Middle East & Africa