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Beauty Facial Mask Market

Global Beauty Facial Masks Market Anticipated to Witness 3x Growth by 2031: Fact.MR Study

Published : 17 Sep 2021 Industry: Consumer Goods

Fact.MR’s report predicts the global beauty facial mask to surpass US$ 14 Bn by registering a CAGR of 8% by the end of the forecast period 2021-2031. New and improved beauty facial masks that are easy to use and remove and give better results are driving the sales of beauty facial masks. By 2021, the market will likely be valued at US$ 6.4 Bn.

Historically, between 2016 and 2020, the sales of beauty facial masks expanded at a CAGR of 6%. But, in FY 2020, the market experienced a dip due to the global COVID-19 pandemic situation. Governments of many countries declared lockdowns, and due to this, production of beauty market products came to a halt. But with gradual ease in lockdowns and reopening of production sites, the market has started witnessing promising growth.

Important players have been spending considerably on research & development to come up with newer ways to produce more user-friendly products and masks that are easy to use and peel off. Such enhancements, and others, will drive demand for beauty facial masks in the medium- to long-term forecast period.

Key Takeaways from the Market Study

  • By type, clay facial mask type expected to hold 40% of market share
  • By ingredient, natural facial masks to account for 45% revenue share
  • Beauty facial mask industry expected to register a CAGR around 8% throughout North America
  • Europe to generate 40% of the global revenue for beauty facial masks until 2031
  • Asia likely to account for over 1/4th of the global revenue share through 2031

“Inclination towards grooming has increased over time. Thus, beauty routine is done on daily basis by men and women of all ages. In addition, beauty facial masks made with natural ingredients is driving the demand for the same.” says a Fact.MR analyst.

Competitive Landscape

Prominent beauty facial mask manufactures profiled by Fact.MR include The Estée Lauder Companies Inc, Lancer Skincare, L'Oréal S.A., Shiseido, Unilever, Procter & Gamble, Amorepacific Corporation, c.f.e.b., Sisley SAS, Johnson & Johnson, Elizabeth Arden, Inc., Himalaya Inc, Visage Lines Personal Care Ltd. and Hanacure among others.

  • In April 2021, L’OREAL announced its sustainability program. The company plans to reduce its carbon emission by 50% on every finished product. 
  • In June 2021, Amorepacific Corporation announced its sustainable management goals to coexist responsibly with nature.

More Insights Available

Fact.MR, in its new offering, presents an unbiased analysis of the global beauty facial mask market, presenting historical demand data (2016-2020) and forecast statistics for the period of 2021-2031.

The study indulges essential insights on the market on the basis of mask type (clay masks, sheet masks, cream masks, thermal masks, peel-of masks, gel masks and others), packaging (tubes, jars/bottles and sachets), ingredient (natural and synthetic), brand type (mass and prestige/luxury) and distribution channel (online and offline) across seven major regions (North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East & Africa).

Fact.MR’s Domain Knowledge in Consumer Products

Expert analysis, actionable insights, and strategic recommendations of the highly seasoned consumer products team at Fact.MR helps clients from across the globe with their unique business intelligence needs.

With a repertoire of over thousand reports and 1 million-plus data points, the team has analyzed the consumer industry across 50+ countries for over a decade. The team provides unmatched end-to-end research and consulting services. Reach out to explore how we can help.

For more information, refer to our market research report or contact the PR author.

Shambhu Nath Jha


Sr. Consultant - Consumer Products


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Beauty Facial Mask Market By Mask Type (Clay Mask, Sheet Mask, Cream Mask), By Packaging (Tube, Sachet, Bottle), By Ingredient (Natural, Synthetic), By Brand Type (Mass, Prestige), By Distribution Channel (Online, Offline)- Global Market Insights 2021 to 2031