Orange Wine Market

Orange Wine Market Outlook (2022-2032)

The global orange wine market is valued at USD 40.01 Million at present in 2022. This market is expected to cross a valuation of USD 67 Million by the end of 2032. The forecast period of this research is 2022- 2032. The market is anticipated to gain a CAGR of 5.29% in the assessment period.

Orange wine consists of higher compounds such as polyphenols which offer health benefits. This wine is proven to be effective in treating metabolic syndrome and it reduces the risk of heart disorders. The method by which it is processed makes it preferable to white wine. Orange Wine is a misnomer.

This wine is something entirely different from a wine made from orange or a Mimosa Cocktail. Orange Wine is made by mashing up the white grapes and then leaving them in a large vessel made of cement. It is made by a natural process of fermenting the grapes for days and sometimes for over a year.

Orange Wine does not require additives or even yeast for its production. These orange wines taste different from regular white wines and bear a sour taste from oxidation. Luxury foods & beverages like wine have affluent customers who are willing to spend a huge amount for personal enjoyment. These luxury foods like Orange wine show quite a sell even during the course of turbulence in the economy.

Report Attributes	Details
Market size (2022 A)	USD 40.01 Million
Base Year for Estimation	2022
Forecast duration for this research	2022-2032
Forecasted Market value (2032 F)	USD 67 Million
Global Market Growth rate (2022-2032 E)	CAGR of 5.29%
Key Companies Profiled	MarksandSpencer Group Plc. Radikon Gravner Salvo Foti

Why is Orange wine is gaining attention among consumers?

Orange wine is consumed widely due to its benefits over other types of wine. This wine consists of more antioxidants as its made by fermenting process of white grapes. The skin of grapes along with seeds are allowing their antioxidant to get into the wine content. There are several studies that justify the consumption of wine as its effectiveness in heart conditions. Drinking a moderate amount of alcohol may reduce the risk of heart disease and deaths propelled by high blood pressure. Wine consumption is attributed to reducing dementia and protecting the brain from damage to cells.

The continuous launch of flavored alcoholic drinks is likely to surge the overall market for Orange wine in the future. The manufacturers are continuously focused on bringing out new and palatable flavors in alcohol to attract new customers and expand their customer base thus infusing the overall market.

The new flavors increase the curiosity among individuals to taste them, therefore it is anticipated to increase the demand for orange wine over the forecast period. The increasing urbanization also drives the demand for wine in the market. The urban population is more inclined towards parties and clubbing, therefore, resulting in an increase in the demand for Orange wine in the global market. The increasing penetration of the internet and social network among the millennial population is likely to upsurge the demand worldwide.

Segment wise Insight

On the basis of distribution channels, the wine stores and retail segments are reigning in the distribution of wine products. These manufacturers and retailers are consistently increasing their supply chains. There is also a rise in the penetration of E-commerce which helps various brands. Consumers today have many options online where they can compare and come to a decision. The online segment is expected to increase in share in the forecast period.

Regional Outlook

“Northeastern Italy is the leading producer of Orange wine”

Most of the production of Orange Wine is done in northeastern Italy. Individuals especially the urban populace are increasingly attracted to night parties and club culture which boosts the overall market. This is attributed to the increasing penetration of the Internet and social network among millennials and the increasing influence of western culture. Europe remains the mainstay region in the wine sector. The major reason for the growth in the wine industry.

Owing to this reason, an increasing number of clubs, lounges, and bars have started which in turn boosts the overall orange wine industry. The developing regions are likely to be the rapidly growing market in the market due to the presence of significant wealth disparities and rapidly growing high net-worth individuals in the regions.

Asia Pacific region is anticipated to become the largest market for orange wines owing to high net worth individuals in this region. The region is led by countries such as India and China owing to a surge in demand for luxury dining and expanding income bracket of people. There is a rise in social get together and host house parties where wine is often served to guests. People residing in this region prefer wine drinks for personal enjoyment that likely to open novel vistas for the industry in the forecast period.

Competitive Landscape

“There is room for local players in a highly fragmented market”

The global market for orange wine is one of the most fragmented markets, as there are a number of players involved in the production, and the orange wine produced by these local people is sold under the brands of various wine retailers. Some of the key players in the orange wine market are Marksandspencer Group Plc., Gravner, Radikon, and Salvo Foti, among others. Some of the domestic producers of wine have their private labels under the names highburyvintners, ottolenghi, slurp, lescaves, winebear, redsquirrelwine, and many more.

Orange Wine Market: Segmentation

• By Sales Channels :

  • Online
  • Wine stores
  • Retail stores
  • Supermalls

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • MEA