- Press Release -

Rockville, Md. The global baby training nappy diaper market is set to expand at a 6.4% CAGR through 2022, according to Fact.MR. These products support potty training, or elimination communication, letting infants follow their own rhythm as they learn to use the toilet, and steady demand for them tracks the world's growing infant population.

Ultra-absorbent products dominate by value, the 18 to 48 months age group anchors demand, and Asia Pacific excluding Japan holds the greatest potential. Online selling is gaining ground quickly as e-commerce widens across developing markets.

Products, Age Groups and Channels

Ultra-absorbent nappies are the clear leader, holding more than two-thirds of market value in 2017 and adding roughly US$ 819.1 Mn a year, the largest absolute gain of any segment. By age, the 18 to 48 months group is set to reach US$ 7.1816 Bn by 2022 and accounts for nearly a third of age-group revenue in 2017. Online sales are expected to reach US$ 3.7243 Bn by 2022, gaining share as digital retail expands.

Asia Pacific excluding Japan shows the strongest potential and attractiveness, carried by its rapidly growing population.

Potty Training Drives Demand

The market rests on a developmental milestone. As more caregivers adopt structured potty training, training nappies become a natural part of the process, giving children comfort while they learn. That steady, need-based demand, combined with a rising birth cohort in emerging markets, keeps the market growing through the forecast period.

Suppliers and Their Playbook

The field brings together global hygiene and paper products companies.

• Delipap Oy, Torunskie Zaklady Materialow Opatrunkowych S.A., Kao Corporation, Abena A/S, Kimberly Clark Corporation, Domtar Corporation, First Quality Enterprise Inc., Ontex Group NV, Svenska Cellulosa Aktiebolaget SCA., Europrosan SpA, and The Procter and Gamble Company are among the key players in the report.

Reading the Market for Decisions

For manufacturers, growth favours ultra-absorbent products and a stronger online presence. Investors get a market with durable, demographics-led demand. Procurement and retail teams can plan around ultra-absorbent products leading value, the 18 to 48 months group carrying demand, and Asia Pacific offering the largest opportunity through 2022.

About the Report

Fact.MR's study covers the global baby training nappy diaper market for the 2017 to 2022 forecast period, with segmentation by product type, age group, sales channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the baby training nappy diaper market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.