Oral Health Ingredient Market

Oral Health Ingredient Market Overview (2023 to 2033)

The global oral health ingredient market size is valued at US$ 7 Billion in 2023, and is predicted to reach US$ 10.36 Billion by 2033-end, with a projected compound annual growth rate (CAGR) of 4% during the forecast period from 2023 to 2033.

Oral health ingredients are substances or compounds that are used in the formulation of various oral care products such as toothpaste, mouthwash, dental gels, and dental hygiene products. These ingredients are specifically chosen for their ability to promote and maintain good oral health.

Glycerin/glycerol, sorbitol, calcium carbonate, sodium lauryl sulfate, fluoride, cetylpredinium chloride, chlorhexidine, and ethanol are some of the oral health ingredients. These ingredients are carefully selected and formulated to provide specific benefits for maintaining oral hygiene, preventing dental issues, and promoting overall oral health. Various oral care products may contain several combinations of these ingredients to cater to specific needs such as gum health, teeth whitening, cavity prevention, or sensitivity relief.

Calcium carbonate stands as a prominent and enduring ingredient in oral health products. One of the primary reasons for calcium carbonate's dominance is its natural abrasive properties. As an ingredient in toothpaste, it helps remove dental plaque, stains, and surface discoloration from teeth. The mild abrasiveness of calcium carbonate makes it effective in maintaining oral hygiene without causing excessive enamel wear, making it suitable for daily use.

Calcium carbonate is often used in toothpaste formulations in combination with fluoride, a key ingredient for preventing tooth decay. It enhances the stability of fluoride compounds, allowing for effective enamel remineralization, which is critical in the fight against cavities. This compatibility with fluoride further enhances its appeal in oral health solutions.

• As total dental expenditure per capita and sales of oral care products are significantly higher in North America, it is currently the leading market for oral health ingredients.
• Increasing oral care awareness campaigns by the public and private sectors to promote healthy dental care regimes are spurring sales in emerging countries, such as Thailand and India. Asia Pacific is emerging as a high-growth market for oral health ingredient stakeholders.

Report Attributes	Details
Oral Health Ingredient Market Size (2023E)	US$ 7 Billion
Forecasted Market Value (2033F)	US$ 10.36 Billion
Global Market Growth Rate (2023 to 2033)	4% CAGR
Leading Regional Market	North America
Emerging Regional Market	Asia Pacific
Key Companies Profiled	BASF SE Cargill Ashland DSM Nutritional Products Henkel Spectrum Chemicals MANE DUpont Biosecure Lab Orkila Johnson & Johnson Church & Dwight Co. Inc. GlaxoSmithKline Plc Unilever SE Procter & Gamble Colgate-Palmolive Company

Which Market Trends are Influencing the Sales of Oral Health Ingredients?

“Continuous Developments in Oral Health Ingredient Formulations Enhancing Product Efficacy”

Continuous innovation in dental health ingredient formulations is driving the industry's commitment to delivering high-quality, effective products. Advancements in microencapsulation technology, novel delivery systems, and improved ingredient stability are reshaping the market, providing consumers with enhanced oral care experiences.

Microencapsulation technology is revolutionizing the oral health ingredients sector by providing a means to protect, preserve, and deliver active ingredients effectively. This technology involves encapsulating active compounds within tiny particles or capsules, typically made of polymers or lipids.

Microencapsulation shields sensitive oral health ingredients, such as probiotics or essential oils, from environmental factors such as light, moisture, and oxygen. This protection ensures ingredient stability over time, preserving their efficacy. Innovative delivery systems also play a pivotal role in optimizing the effectiveness of oral health ingredients. Manufacturers are exploring novel approaches to deliver ingredients efficiently and conveniently to consumers.

Nanoparticles and nanocarriers are being employed to enhance ingredient penetration, ensuring that active compounds reach their intended targets effectively. This approach improves the overall performance of oral care products. Thin strips and patches that dissolve or adhere to the teeth or gums are also gaining popularity for their ease of use and targeted delivery of ingredients such as fluoride, desensitizing agents, or whitening agents.

“Growing Awareness and Importance of Oral Hygiene Increasing Use of Safe and Effective Oral Health Ingredients”

One of the pivotal drivers behind the surge in awareness of oral hygiene is the broader trend of preventive healthcare. Patients and healthcare providers alike are recognizing that preventing dental issues is not only more cost-effective but also contributes to overall well-being. This shift in mindset places a strong emphasis on maintaining good oral health to avoid more complex and expensive treatments down the line.

The proliferation of information through the internet and other media channels is empowering consumers with greater health literacy. Several scientific research studies have revealed intricate links between oral health and overall systemic health. Studies have shown associations between poor oral health and conditions such as cardiovascular disease, diabetes, and respiratory illnesses. This recognition of the mouth as a gateway to systemic health is increasing the importance of maintaining good oral hygiene.

The growing awareness of the importance of oral hygiene and preventive dental care is translating into a robust demand for oral health products. Consequently, this is fuelling the demand for high-quality oral health ingredients that are effective, safe, and aligned with consumer preferences.

What Complex Challenges Do Oral Health Ingredient Suppliers Face?

“Stringent Regulatory Requirements Delaying Product Development and Sales”

While regulatory requirements are essential to ensuring the safety and efficacy of oral health products, they can indeed pose complex challenges for manufacturers, particularly in the case of certain ingredients such as fluoride and antimicrobial agents.

Meeting stringent regulatory requirements demands significant investments in research, testing, and documentation. Oral health ingredient manufacturers must conduct extensive safety assessments and clinical trials to demonstrate the safety and effectiveness of their products. These processes can be financially burdensome, particularly for smaller companies with limited resources.

Navigating the complex regulatory landscape can lead to delays in bringing new oral health products to market. Manufacturers must adhere to a meticulous approval process, which includes submitting comprehensive dossiers and awaiting regulatory approvals. These delays can hinder a company's ability to respond quickly to changing consumer demands and emerging market trends. Thus, stringent regulatory requirements in the oral health ingredients industry are presenting various challenges for manufacturers.

Which Moves Can Aid New Oral Health Ingredient Companies in Earning More?

“Unique Formulations and Strategic Alliances to Enhance Market Reach”

Entering the highly competitive oral health ingredients industry as a newcomer can be challenging, but strategic approaches can help them establish a foothold and increase their earnings. Start-ups can stand out by developing unique formulations or combinations of oral health ingredients that address specific consumer needs, such as bio-based or sensitive teeth products. Identifying and incorporating emerging, clinically proven ingredients can help create differentiated products that attract health-conscious consumers.

Collaborating with dental professionals, dental associations, or oral care clinics can help validate products and build trust among consumers. Partnering with established distributors or retailers can provide new entrants with access to a broader customer base.

Country-wise Analysis

As per the analysis by Fact.MR, a market research and competitive intelligence provider, the factors driving oral health ingredient demand in the United States, Germany, and Japan are based on oral healthcare awareness, consumer preferences, and the aging population.

Companies eager to enter into the market can buy Fact.MR’s detailed report to know key insights of each country.

Why is Consumption of Bio-based Oral Health Ingredients High in the United States?

“Increasing Oral Health Awareness and Consumer Preference for Natural Oral Care Products”

Growing awareness of oral health and its connection to overall well-being is driving demand for oral care solutions in the United States. Consumers are actively seeking products with effective oral health ingredients.

American consumers have a strong preference for natural and organic products. Manufacturers are responding by incorporating bio-based oral health ingredients to meet this demand.

What is Increasing the Demand for Oral Health Ingredients in Germany?

“Advanced Healthcare Infrastructure and High Preference for High-quality Oral Solutions”

Germany's well-established healthcare infrastructure and access to skilled dental professionals contribute to a population that is proactive about oral health. This drives the adoption of oral care products containing advanced ingredients.

German consumers have a reputation for valuing quality and safety in products. This preference fuels demand for oral health ingredients that meet stringent quality standards, driving innovation in formulation and manufacturing processes.

Why are Oral Health Ingredient Sales Increasing in Japan?

“Rapidly Aging Population and Strong Emphasis on Appearance Increasing Demand for Oral Care Products with Effective Ingredients”

Japan has one of the world's most rapidly aging populations. This factor is increasing the demand for oral care products to address issues such as tooth sensitivity, gum health, and denture care.

Japanese culture places a strong emphasis on appearance and aesthetics, including oral health. This cultural preference drives demand for teeth whitening and oral care products, boosting the market for relevant ingredients.

Category-wise Analysis

Consumers are becoming apprehensive about oral healthcare products with harmful chemical ingredients. In addition, increasing trust in natural or herbal products over chemical-based products is inducing consumer interest in oral healthcare products with bio-based oral health ingredients.

Dental healthcare professionals, including dentists and orthodontists, are recommending chemical-free oral care products. This is forcing manufacturers to develop natural or bio-based oral health ingredients and adopt a clean label with a full ingredient list to boost sales.

Which Oral Health Ingredient Source is Highly Sought After?

“High Preference for Bio-based Oral Health Ingredients”

Consumers are becoming increasingly conscious of the ingredients in the products they use daily, especially in products meant for oral hygiene. Concerns about the potential adverse effects of certain chemical ingredients commonly found in oral care products, such as artificial sweeteners, sulfates, parabens, and synthetic flavors, are driving this apprehension.

Consumers are placing a higher level of trust in natural and herbal remedies, often perceiving them as safer and gentler alternatives to chemical-based products. This trust is reinforced by the belief that nature-derived ingredients are less likely to cause side effects or long-term health issues.

Bio-based oral health ingredients are perceived as safer for both personal health and the environment. Consumers are increasingly aware of the potential ecological impact of traditional chemical ingredients and are gravitating towards sustainable and eco-friendly alternatives.

Many bio-based oral health ingredients are appreciated for their bioavailability, which means they are readily absorbed and utilized by the body. This leads consumers to believe that such ingredients are more effective in delivering the desired oral health benefits.

Competitive Landscape

Key oral health ingredient manufacturers are continuously investing in research and development efforts to innovate and introduce effective and advanced oral health ingredients and products. They are also expanding their geographic presence by entering new markets or regions. This expansion strategy is allowing them to diversify their revenue streams.

• February 2021: Colgate launched ‘Colgate Renewal’ toothpaste, which contains micro-cleansing crystals and niacinamide to provide a gentle yet effective cleaning experience.

Key Segments of Oral Health Ingredient Market Research

• By Ingredient :

  • Glycerin/Glycerol
  • Sorbitol
  • Calcium Carbonate
  • Sodium Lauryl Sulfate
  • Fluoride
  • Cetylpredinium Chloride
  • Chlorhexidine
  • Ethanol

• By Source :

  • Bio-based
  • Synthetic

• By Application :

  • Toothpaste
  • Mouthwash

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA