Backlit Displays Market

Backlit Displays Market Outlook (2023 to 2033)

The development of digital connectivity is a prime contributor to the penetration of display technologies globally. 5.16 billion people used the internet as of January 2023, representing 64.4 percent of the world's population. 4.76 billion people, or 59.4% of the world's population, used social media out of this total.

In the upcoming years, the market is anticipated to experience tremendous expansion due to the advancement of display technologies and the acceptance of digital connections. Due to the development of digital display panels and the adoption of backlit displays by brand marketers to raise customer engagement and brand awareness, the display marketing industry is expanding quickly. The newest development in the trade show sector is backlit trade show displays.

Audiences at exhibitions and events pay attention to backlit displays because they are beautiful. Backlit screens also maximize versatility and functionality because they may be moved around and have their graphics changed at any time. The introduction of digital panels that are integrated with software and technology, which is the main factor in the change of the advertising sector, is also changing the market for outdoor displays.

Over 5.5 billion people watched TV in 2022, while about 70% of individuals on the planet have a smartphone. Military displays, broadcast reference displays, public area displays, and medical monitors are among more varieties of displays.

Market Dynamics: Drivers of Demand

The introduction of portable LED-backlit displays and increased use of backlit displays at trade exhibitions and events are two factors anticipated to propel the market forward. One of the things that could slow the market expansion for backlit screens is the complexity of display problems. The most recent development in the market is the increased use of backlit displays in retail establishments, airports, and shopping centers.

Display manufacturers have recently concentrated on Micro LED technology, the next generation of display technology, to support the two main categories of signage and TV panel backlight sources.

Backlit displays offer high visibility that attracts visitors to the booth space. Backlit displays enable marketers in increasing awareness and generate massive traffic as the backlit displays make it easier to view and read the marketing messages at trade events and exhibitions. Backlight displays are the fastest-growing booth design trend as well as a useful marketing product that helps marketers in increasing customer awareness about the brand, product, and services.

These backlit displays offer unique trade show display solutions that help advertisers to stand out from the rest exhibitors at the event. With LED lighting and high-resolution printed fabric graphics, these backlit displays are illuminating and offer vibrant colors to gain the attention of the trade show attendees.

Regional Outlook

The market is predicted to be dominated by the North American area, followed by Asia Pacific and Europe. Due to the existence of renowned display vendors in the U.S., the market in North America is anticipated to have considerable expansion. The market in North America is anticipated to develop as backlit displays are increasingly used at trade exhibitions, events, and retail locations.

Also, the Asia Pacific vendors are concentrating on the use of a range of backlit displays at trade exhibitions, airports, and theatres, which is anticipated to generate new growth possibilities for the market in the region. Significant shares are anticipated to come from South America and MEA.

Segment wise Insights

Owing to the rising adoption of LED displays this segment is anticipated to gain a prominent share in the upcoming period. Currently, LED technology has a wide range of applications and has a number of advantages over other display technologies. The capacity to display incredibly brilliant, high-quality images on a huge scale is crucial here.

Japanese and Chinese technology companies have a major stake in the development of LED technology displays and these are now turning to become more cost-effective. New York, Time Square wall is a popular LED display globally, One of New York’s best-known attractions is the huge LED wall, located on the façade of the Marriott Marquis Hotel. It has 24 million pixels, is around 23 meters high, and is 100 meters long.

As per the type of display, Innovative silicone-edge graphic (SEG) channel bars are incorporated into SEG fabric backdrops all the way around the popup display frame. The banner is held taut and has a smooth, clean edge-to-edge thanks to the silicone edging of the design, which presses into the frame's grooves. The booth looks to be frameless because the frame margins are so thin.

The expanding popup frame, a longtime trade fair favorite because of its ease of setup, is used for the display frame. The frame may be opened up to its full extent like an accordion to promote and collapsed for transportation and storage.

As opposed to the traditional popup, which merely secured the banner in a few spots with velcro, the SEG channel bars secure the banner completely. Just enough flexibility is there in the backlit graphic material to smooth out creases. This incredible display provides the wow effect for any company deserves when the lights are on.

Competitive Landscape

A contemporary display system is created with the user's perception of the entire product as its primary focus. A strong execution of the display raises the product, whereas a weak one brings it down. The technology of today gives designers more freedom to develop display solutions based on user requirements, functionality, and design.

As a result, when creating the overall product early in the project, the display becomes a crucial design feature to consider. The technology of today makes it possible to satisfy all wants. Color displays, TFT LCD, and OLED are currently the most widely used technology for new goods.

The top market players in this industry are-

• Power Graphics Digital Imaging Inc
• Abex Exhibits
• ABL Imaging Group
• Creative Displays
• LG Display
• Sharp Corporation
• NEC Corporation
• TPV Technology Ltd
• Camelback Displays Inc.
• Featherlite Exhibits
• Redcliffe Imaging Limited
• Nomadic Display
• Godfrey Group
• Skyline
• Megaprint

Segmentation

• By Type :

  • trade show displays
  • Fabric Display
  • Vector Frame
  • SEG Popup Display
  • Others

• By Display Technology :

  • LED
  • LCD
  • CCFL
  • Others

• By Application :

  • Trade Shows
  • Events
  • Shopping Malls
  • Theatres
  • Airports
  • Retail Outlets
  • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • CIS & Russia
  • Japan
  • APEJ
  • Middle East & Africa