Transparent OLED Market

Transparent OLED Market Outlook (2023 to 2033)

Worldwide demand for transparent OLEDs is estimated at a market value of US$ 2.3 billion for 2023 and is expected to reach US$ 12 billion by 2033-end. Over the next ten years, the global transparent OLED market is projected to rise at an impressive 18% CAGR.

Alchemy of style, functionality, and technology is what brands transparent display panels as something from the future. Transparent panels that also have the functionality of a digital display are known as transparent displays. Increasing investments in the R&D of advanced display technologies by electronics companies are projected to influentially augment market growth over the coming years.

Growing use of transparent displays in automotive applications to create an immersive yet safe driving experience is also slated to open up new frontiers of opportunities for transparent OLED companies. High demand for advanced consumer electronics, growing use of transparent displays in digital signage applications, increasing consumer spending potential, and rising frequency of launch of new products featuring transparent OLED displays are other factors that are promoting market growth.

Contrastingly, high cost of development and manufacturing of transparent displays are major restraints inhibiting the business potential of transparent OLED manufacturers in the long run. The launch of digital transformation initiatives in developing economies is predicted to offer attractive moneymaking scope for transparent OLED providers through 2033 and beyond.

Report Attributes	Details
Transparent OLED Market Size (2023)	US$ 2.3 Billion
Projected Market Value (2033F)	US$ 12 Billion
Global Market Growth Rate (2023 to 2033)	18% CAGR
Asia Pacific Market Share (2033F)	>50%
Key Companies Profiled	Neoview Kolon LG Samsung Planar BOE SMD SONY Hisense Visionox Sample Technology Sichuan CCO Display Technology

Which Asian Countries are Salient Markets for Transparent OLED Panel Manufacturers?

“China, South Korea, and Japan Markets to Watch Out For”

South Korea is home to leading display developers and manufacturers such as LG and Samsung, which makes it an imperative space in the Asia Pacific region. Technological prowess and the presence of thriving R&D activities in the display domain are also forecasted to be influential aspects making South Korea an unmissable market not just in the APAC region but on a global level.

• In August 2022, a patent application filed with the World Intellectual Property Organisation revealed that Samsung, a South Korean multinational consumer electronics manufacturer, was working on a phone with dual screens wherein the secondary display will be nearly transparent.

Presence of strong electronics manufacturing infrastructure in China and Japan makes them important Asian markets. Moreover, rapidly increasing digitization and the launch of new digital transformation initiatives are also opening up new avenues of opportunities for OLED screen technology providers.

Growth of the transparent OLED market in the majority of Asian countries is predicted to be dependent on changing consumer preferences and rising disposable income that allows people to purchase more consumer electronics. Rising demand for augmented reality and virtual reality-enabled products is also slated to favour sales of transparent OLED displays as they have been deemed the best choice for AR and VR applications.

• In June 2023, Qingyue, a leading OLED producer based in China, showcased its transparent PMOLED displays and microdisplays based on OLED technology at Display Week 2023.
• At the same aforementioned Display Week 2023, AU Optronics, a company specializing in optoelectronics solutions and based in Taiwan, demonstrated its different display prototypes that also include foldable and transparent microLED displays.

Transparent OLED start-ups should keep an eye out for developments in countries such as South Korea, Japan, and China as they are the countries leading innovation in the transparent display space. New transparent OLED companies can benefit by learning more about aspects such as local supply, pricing trends, product standards, safety regulations, and new developments that have been discussed extensively in this transparent OLED industry study by skilled analysts at Fact.MR, a market research and competitive intelligence provider.

Analyst’s Opinion

Transparent displays are as futuristic as it gets when it comes to visual technology. However, transparent displays are still a relevantly new concept, and much like all other technologies in their nascent stages, are expensive and not accessible to the majority of people. Making it accessible and affordable for all is what transparent OLED companies should focus on if they want to maximize their revenue from transparent OLED sales in the future.

Country-wise Insights

Why is the United States a Key Market for Transparent OLED Providers?

“Surging Demand for Digital Signage and Growing Use of Retail Automation”

Retail infrastructure in the United States is undergoing major changes as automation becomes a mainstay in this sector. The growing use of self-checkout systems and automated retail kiosks in retail establishments in the United States is projected to influentially augment transparent OLED shipments throughout the forecast period. The high use of digital signage in the advertising industry to create innovative and attractive advertising campaigns is also forecasted to create high demand for transparent display panels going forward.

Advancements in OLED technology and quick adoption of the same by American companies are also estimated to open up new avenues of opportunities in the transparent OLED business. The organization of tech expos and electronics shows in the United States also allows transparent OLED panel manufacturers to exhibit their offerings and attract attention on a global level.

• In June 2022, LG Display, a leading name in display technologies, held its Open Innovation Forum (OIF) in Las Vegas, United States. The company introduced several new transparent OLED display solutions that were jointly developed with start-ups and dedicated customers from around the world. LG had teamed up with companies such as Gensler and EXA E&C. to create innovative transparent display solutions.
• In July 2023, Plug and Play, a renowned innovation platform for connecting start-ups, introduced a new Transparent OLED showcase at its headquarters in Silicon Valley, United States. The showcase is set up in partnership with LG Display which has been their display partner.

High investments by the United States government in the aerospace and defense sector to strengthen the country’s defenses are also anticipated to favour transparent OLED sales over the coming years.

Why are Transparent OLED Companies So Interested in European Countries?

“Rising Demand for Transparent Displays in Automotive Sector”

European countries such as Germany and Italy are home to some of the most prominent automotive companies such as Volkswagen, BMW, Audi, etc. The presence of a robust automotive manufacturing sector and the growing adoption of advanced technologies in automotive infotainment applications are also projected to favor shipments of transparent OLED display panels in the European region across the forecast period.

Growing use of HUDs (heads-up displays) in luxury as well as regular vehicles is also anticipated to boost the revenue of the transparent OLED industry in European countries through 2033. A surging focus on sustainability and energy efficiency is also forecasted to bolster sales of transparent OLED displays over the next ten years owing to their high-efficiency characteristics.

Category-wise Insights

Where Will Most Transparent OLED Panels Be Used?

“Consumer Electronics to Account for Prominent Market Share”

Based on application, the global transparent OLED market is segmented into retail, consumer electronics, automotive, and aerospace & defense.

With consumer electronics giants such as LG and Samsung launching transparent TVs, demand for transparent OLED panels is projected to surge at an astounding pace over the next ten years. The craze for Iron Man-style transparent smartphones is another factor that will push phone manufacturers to utilize transparent displays in their offerings going forward and put the ball in the court of consumer electronics applications of transparent display panels.

The retail sector is also one of the most attractive industries where transparent OLED panel companies can boost their revenue generation. Growing focus on retail automation and rising adoption of retail self-checkout systems has bolstered the demand for better displays in the retail industry thereby creating an opportune scenario for transparent OLED display suppliers through 2033.

Competitive Landscape

Leading transparent OLED manufacturers are launching new products to expand their sales and revenue generation potential.

• In August 2020, Xiaomi, a Chinese manufacturer of consumer electronics, announced the launch of a new premium OLED TV, which is also the first mass-manufactured and distributed transparent display. The Mi TV Lux Transparent Edition was specifically launched for the Chinese marketplace.

Key Segments of Transparent OLED Industry Research

• By Type :

  • AMOLED Displays
  • PMOLED Displays

• By Display Size :

  • Small
  • Medium
  • Large

• By Flexibility :

  • Flexible
  • Rigid
  • Foldable

• By Component :

  • Backplanes
  • Substrates
  • Frontplanes
  • Encapsulation

• By Application :

  • Retail
  • Consumer Electronics
  • Automotive
  • Aerospace & Defense

• By Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA