Offline Distribution Channel to Procure 80% Market Share for Anti-Fatigue Cosmetics Market: Fact.MR Study
Published : 19 Nov 2021 Industry: Consumer Goods
Fact.MR states the sales of anti-fatigue market to surpass US$ 25.1 Mn, registering a CAGR of 4.7% in the assessment period 2021-2031. Emphasis on self-grooming is the key reason for spurring growth of anti-fatigue cosmetics. In addition, hectic lifestyles along with increasing focus on cruelty-free products are positively influencing the sales of anti-fatigue cosmetics.
Historically, from 2016 to 2020, the sales of anti-fatigue cosmetics industry surged at around 4% CAGR, reaching US$ 15.2 Mn by the end of the aforementioned period. The market further inclined to reach US$ 15.9 Mn in 2021, at a year-on-year growth rate of 4.6%. Demand for anti-fatigue cosmetics surged even further during COVID-19, as individuals attempted to cope with mounting stress levels, given mandatory work-from-home directives.
Furthermore, demand from geographic regions such as North America and Asia Pacific is augmenting the sales of anti-fatigue cosmetics owing to the increase population of millennials and generation Z in the region. As focus towards sustainability increases, the demand for anti-fatigue cosmetics is also expected to gain traction in the forthcoming forecast period.
Key Takeaways from the Market Study
- By product, creams to account for more than 35% market share for anti-fatigue cosmetics industry.
- By products, lotions projected to be the fastest growing segment with a CAGR of 6 % for anti-fatigue cosmetics.
- By distribution channel, offline distribution channel to possess 80% market share for anti-fatigue cosmetics.
- Anti-fatigue cosmetics industry expected to possess nearly 37% market share throughout North America
- Anti-fatigue cosmetics industry expected to possess nearly 40% market share throughout Asia
“Consumers have evolved beyond traditional grooming products and have shown higher interest in cosmetics made from natural products. As a result, cosmetic product manufacturers have incorporated anti-fatigue cosmetics into their portfolios to cater to the rising consumer demand for plant and fruit based cosmetics.” says the Fact.MR analyst.
Gaining approvals from governmental regulatory and non-governmental regulatory bodies, collaborating with potential clients from myriad of allied industries and introduction of new products comprise the core strategies of prominent manufacturers of anti-fatigue cosmetic products. Some noteworthy developments are:
- In September 2021, Unilever Plc announced that 27 of its new cosmetic products have been approved by the People for the Ethical Treatment of Animals (PETA), as part of the company’s endeavour to wean off from animal-derived cosmetic products and broaden its cruelty-free portfolio. These additions follow the approval of its TRESemmé, Simple and St. Ives brands respectively.
- In July 2020, Australian e-sports club: The Chiefs, partnered with L’Oréal Paris Men Expert to promote its Hydra Energetic Anti-Fatigue 24H moisturizer. The cosmetic is highly effective in offsetting signs of late night online gaming sessions, by providing an instant energy boost
More Valuable Insights
Fact.MR, in its new offering, presents an unbiased analysis of the global anti-fatigue cosmetics market, presenting historical demand data (2016-2020) and forecast statistics for the period of 2021-2031.
The study indulges essential insights on the market on the basis of product form (cream, oil, lotion, serum and gel) and distribution channel (offline and online) across seven major regions (North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East & Africa).
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Sr. Consultant - Consumer Products