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Oral Hygiene Market

Toothbrushes to Account for Over 4 in 10 Sales of Oral Hygiene Products: Fact.MR Study

Published : 06 Sep 2021 Industry: Consumer Goods

As per Fact.MR, a market research and competitive intelligence provider, the global oral hygiene market is anticipated to top US$ 70 Bn by 2031, progressing at a CAGR of 5% over the next ten years.

Oral hygiene refers to the practice of maintaining a clean and healthy mouth that is free from diseases and other oral problems. It is extremely important for all individuals to practice oral hygiene regularly to prevent dental issues, including tooth decay, gingivitis, and periodontitis. In order to prevent such diseases, more people are incorporating various oral hygiene products into their health regimes.  Increasing awareness regarding maintaining healthy oral hygiene has boosted sales of oral hygiene products over the years.

As maintaining good oral hygiene prevents such various complications, demand for various oral hygiene products such as toothpaste, mouthwash, floss, and others is surging across the world. Additionally, there is growing inclination towards purchasing premium oral care products, owing to the confluence of several factors, including rising disposable income and increasing dental healthcare expenditure by consumers. As a result, technologically advanced and innovative products such as electric- and battery-powered toothbrushes and toothpaste with teeth-whitening properties are gaining widespread popularity across the globe.

Key Takeaways from Market Study

  • Global oral hygiene market to top US$ 70 Bn by 2031.
  • Toothbrush segment projected to reach around US$ 30 Bn by 2031.
  • Toothpaste segment projected to record above 4% CAGR over next 10 years.
  • Market in Asia Pacific holds share of more than 40%.
  • Market in India expected to reach valuation of US$ 15 Bn by 2031.
  • Market in Latin America to record 3% CAGR over forecast period of 2021- 2031.

“Rise in awareness regarding oral & dental care is increasing the requirement for various oral hygiene products. Manufacturers are emphasizing on developing more variety of products, which, in turn, is fuelling market growth,” according to a Fact.MR analyst

Market Competition

With competition getting fiercer with each passing year, key manufacturers of oral hygiene products are focusing on investing heavily and diversifying their portfolios.

  • Henkel launched its new extensive range of oral hygiene care, including mouth wash, gum care, and others, which are subject to be fully sustainable by 2021.
  • Johnson & Johnson consumer health recently committed US$ 800 million through 2030 to make its products (including oral hygiene products) more sustainable for a healthier planet.

More Insights Available

Fact.MR, in its new offering, presents an unbiased analysis of the oral hygiene market, presenting historical demand data (2016-2020) and forecast statistics for the period of 2021-2031.

The study divulges essential insights on the market on the basis of product (toothpaste, toothbrush, mouthwash/dental rinse, dental floss, and dental accessories) and distribution channel (hypermarkets/supermarkets, departmental stores, online sales, and other retail formats), across seven major regions of the world (North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa).

About the Retail & Consumer Goods Division at Fact.MR

Retail and consumer goods analysts at Fact.MR have been categorically tracking the broader sub-industries to keep themselves abreast of the recent happenings in the market. Our practical approach to product design and pricing strategy contributes to the growth of businesses that are struggling to hit the ‘move-the-needle’ bottom line. With unmatched analytical diligence, the team at Fact.MR helps organizations design product differentiation strategies and introduce exclusive product(s) to their existing portfolio.

For more information, refer to our market research report or contact the PR author.

Shambhu Nath Jha


Sr. Consultant – Retail & Consumer Goods


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Oral Hygiene Market

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Oral Hygiene Market Analysis By Product (Toothpaste, Toothbrush, Mouthwash/Dental Rinse, Dental Floss & Dental Accessories) By Distribution Channel (Hypermarkets/Supermarket, Departmental Stores & Online Sales) and By Region – Global Market Insights 2021 to 2031