- Press Release -

Rockville, Md. The global hair grooming market is set to reach US$ 94.913 Bn by 2022, expanding at a 3.5% CAGR that Fact.MR describes as modest but durable. The pursuit of healthy, smooth hair keeps demand steady, while a growing preference for organic and herbal products is steering purchase decisions and pushing makers to reformulate.

Shampoo carries the largest share of the market, hypermarkets dominate distribution, and Asia Pacific excluding Japan leads on growth. Hair oil holds a notable place too, particularly across Asian markets where it remains a traditional grooming staple.

Products, Channels and Regions

Shampoo is the anchor product, set to exceed US$ 30.426 Bn by 2022 at a 2.9% CAGR and adding around US$ 814.7 Mn a year over the period. Hair oil demand stays firm, helped by its long-standing popularity in Asia Pacific. By channel, hypermarkets and supermarkets lead with close to 50.1% of revenue, on track for US$ 43.7197 Bn by 2022 at a 3.2% CAGR, while departmental stores hold second place.

Asia Pacific excluding Japan is the standout region, growing at a 4% CAGR on the back of a large consumer base facing scalp and hair concerns and rising self-consciousness about appearance. Shoppers there are also gravitating toward trendy colours, conditioners, styling products, oils and shampoos.

Naturals and Innovation Drive Demand

The market's momentum leans on two threads. Interest in organic and herbal products is reshaping formulation priorities, and heavier investment in research and development is producing more effective grooming products alongside entirely new ones. Together these keep the category fresh even as overall growth stays measured.

Suppliers and Their Playbook

The field is led by global beauty and personal care majors.

• L'Oréal S.A, The Procter & Gamble Company, Unilever PLC, Avon Products, Inc., Revlon, Inc, The Estée Lauder Companies Inc, Henkel AG & Co. KGaA, Johnson & Johnson, and Kao Corporation are among the leading players in the report.

Reading the Market for Decisions

For brands, growth favours organic and herbal lines and strong shampoo portfolios. Investors get a market with steady, appearance-led demand. Procurement and retail teams can plan around hypermarkets leading distribution and Asia Pacific offering the fastest growth through 2022.

About the Report

Fact.MR's study covers the global hair grooming market for the 2017 to 2022 forecast period, with segmentation by product, distribution channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the hair grooming market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.