Nov 20, 2018

40% of Overall Hair Color Sales in the U.S. to be Held by Permanent Variants in 2018


by Team Fact.MR

The hair color industry in the U.S. continues to remain influenced by robust growth in promotional and marketing activities by key vendors across several digital platforms. Presence of established hair color manufacturers in the nation further drives the market growth in the U.S. The U.S. continues to remain a major contributor to the hair care industry, with sales estimated in excess of US$ 400 Mn in 2018.

The hair color industry in the U.S. is in the phase of game-changing innovation and disruption, with new technologies being developed by most major brands to address issues of allergic reactions. Permanent hair dyes are a key focus area for development when it comes to tackling allergy-related problems, as majority of these contain p-toluenediamine (PTD) or para-phenylenediamine (PPD). These compounds are most common causes of sometimes severe allergic reactions.

Permanent hair colors continue to remain the top-seller in the U.S. hair color market, with nearly 40% share estimated in 2018. Gains are also expected to be significant from demi-permanent and temporary hair color – collectively, these two variants will exceed US$ 150 Mn in 2018. More individuals preferring alternative techniques to complete or permanent hair coloring will continue to underpin demand for demi-permanent and temporary hair color in the U.S.

Difference between Revenues of Natural and Chemical-based Hair Colors Remains Marginal

The upward health & wellness trend continues to increase preference for natural and organic products among consumers, and the case is not so different while purchasing hair colors. Consumers in the U.S., completely aware about impacts of chemical additives in hair colors on their hair, have been preferring natural ingredients-based products over the past few years.

Growing demand for natural hair colors has however not had any significant impact on revenues from the chemical-based hair colors in the recent past. Different between shares of natural and chemical variants in the U.S. hair color market is expected to be marginal in 2018, estimated at less than US$ 10 Mn.

Preference for natural hair color is upheld by the fact that these are deprived of ammonia that significantly damages and thins hair. Additionally, presence of herbal and fruit extracts such as Cinchona and Rosemary, which offer vibrant appearance and pleasant fragrance to hair, have favored the preference for natural hair color among the U.S. consumers.

Specialty stores and online stores continue to dominate sales of hair colors in the U.S. - collectively these variants account for over 50% share of the market. Growth in both online stores and specialty stores will record a similar CAGR, however revenues from the latter will remain significantly larger than the former in 2018.

FDA Repeals Approval for Use of Lead Acetate in Hair Color

It has been mandatory for hair color manufacturers to require approval for additives from the U.S. Food and Drug Administration, prior to their application. Regulations on the additives used for hair color are being amended by the FDA, to prohibit the utilization of lead acetate in various cosmetic products, and hair colors are no exception. This is the consequence of a new data that alludes uncertainty of no harm associated with lead acetate’s use in hair colors.

This will further lead hair color manufacturers to deplete current stock of the hair color products containing lead acetate. Reformulation of products before the requirements of this rule were enforced, and compliance with requirements of 21 CFR 73.2396, which include labelling mandates, restrictions & uses, and specifications will further affect product and demand trends in the hair color market.

The numbers and insights offered on the U.S. hair color market are according to the report by Fact.MR. This report also offers forecast on the U.S. hair color market for the period between 2017 and 2022.

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