- Press Release -

Latest intelligence published by Fact.MR projects that sales of licensed sports merchandise will likely propel at a CAGR of 7% from 2021-2031, reaching US$ 59 Bn by the end of the aforementioned forecast period. Demand is principally dependent on the ever widening popularity of commercial sporting activities in recent years.

The market experienced a positive incline between 2016 and 2020, registering a CAGR of 6%. Sales contracted significantly during the novel coronavirus pandemic, as major sporting events either got postponed or cancelled, attributed to the imposition of a global lockdown. However, beginning since Q4 2020, restrictions have eased, as vaccination drives to inoculate populations picked up pace.

New and improved licensed merchandise are being introduced into the market. Recently, Nike introduced jerseys with tracker chips in them that collect data such as how many meters an athlete runs, what activities he/she has performed, and various other things. After the sporting activity, athletes can see the data on a smartphone, tablet, or computer and can use it to perform better going ahead.

Key Takeaways from the Market Study

• Global market for licensed sports merchandise to reach US$ 30 Bn by 2021-end
• By product, demand for licensed sports footwear likely to incline at a CAGR of 7.3%
• Over half of global licensed sports merchandise sales likely to be via offline stores
• North America to emerge as an opportunistic market, capturing 34.5% market share
• Asia to be the fastest growing market, registering a 7.6% CAGR to reach US$ 10.2 Bn

“Increasing popularity of commercial sporting events, owing to increasing adoption of cross-cultural fashion trends are expected to fuel the licensed sports merchandise market.” comments a Fact.MR analyst

Competitive Landscape

Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, technological advancements, mergers, and acquisitions.

• In August 2021, Adidas AG has agreed to sell its underperforming Reebok business to Authentic Brands Group Inc. for up to 2.1 billion euros ($2.5 billion), adding another well-known name to the buyer’s growing line-up of consumer companies.
• In December, 2020, Fanatics had acquired licensed sports merchandise company WinCraft. Fanatics will now have a more significant presence with non-apparel merchandise, as WinCraft specializes in hardgoods, such as sports-themed clocks and banners.

More Insights Available

Fact.MR, in its new offering, presents an unbiased analysis of the Licensed Sports Merchandise market, presenting historical demand data (2016-2020) and forecast statistics from 2021 to 2031.

The study divulges essential insights on the market based on product (sports apparel, sports footwear, sports accessories and toys, video games or software, domestic and housewares and others) and distribution channel (e-commerce or online stores and offline stores) across seven regions (North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East & Africa).

About the Sports Division at Fact.MR

Expert analysis, actionable insights, and strategic recommendations of the highly seasoned chemical & material team at Fact.MR helps clients from across the globe with their unique business intelligence needs. With a repertoire of over a thousand reports and 1 million-plus data points, the team has analyzed sports market across 50+ countries for over a decade. The team provides unmatched end-to-end research and consulting services. Reach out to explore how we can help.

For more information, refer to our market research report or contact the PR author.

Yash Pathak

Fact.MR

Sr. Consultant – Sports

E-mail: yash@factmr.com