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Microparticulated Whey Protein Market

Increasing Usage of Microparticulated Whey Protein Being Witnessed in Ready-to-Drink Beverages: Fact.MR Report

Published : 27 Oct 2021 Industry: Food & Beverage

According to a recent report by Fact.MR, a market research and competitive intelligence provider, sales of microparticulated whey protein is expected to reach a value of US$ 302.3 Mn by 2031, rising at a CAGR of around 8.3%.

Rapid urbanization has a long-term impact on living standards, particularly among millennials and gym goers, driving demand for premium and cost-effective products such as microparticulated whey protein. This is a significant reason for the widespread consumption of whey protein in North America and Europe.

Elevated use of sports-related nutritional supplements has driven demand for microparticulated whey protein. Many commercialised sports nutrition offerings today use microparticulated whey protein as their primary protein source. A large percentage of other food products containing microparticulated whey protein are nutritional supplements, which is also expected to boost global market expansion.

Key Takeaways from Market Study

  • The U.S. is estimated to account for more than 85% of the North American market in 2021, supported by an amplified health-conscious population.
  • According to Fact.MR analysis, China is projected to hold 58.9% of the East Asian market share in 2021.
  • Germany is one of the prominent markets in the European region with a market share of 19.7% in 2021.
  • Dairy product type is estimated to account for 17.6% revenue share of the market in 2021, and is expected to gain 144 BPS in its market share by 2031.
  • The powder segment holds more than 57% market share globally, and anticipated to expand at a CGAR of 9.2% through 2031.

“As global demand for microparticulated whey protein evolves, manufacturers are concentrating on customers' overt and covert tastes and requirements. Emphasis has inevitably transitioned to the integration of advanced products that convey brand message. As manufacturers strive to instil a sense and perception of 'healthy' in their product offerings, product positioning as well as product labelling have evolved,” says a lead analyst at Fact.MR.

Application of Microparticulated Whey Protein in Making of Low-fat Cheese

Elevated levels of obesity, cardiovascular disease, and several other cancers in developed countries are linked to a variety of risk factors, including tobacco use, physical inactivity, genetic predisposition, and unhealthy diets. As a result, global dietary guidelines recommend limiting total dietary fat to less than 30% of total energy. The suggestion is also stretched to countries where the Mediterranean diet is widely practised (e.g., Italy). As a result, customer knowledge of dietary fat as well as demand for low-fat foods, including cheeses, has increased.

Despite market potential, diffusion of low-fat cheeses has been slower than expected in recent decades, most likely due to poor consumer perception based on inadequate texture and taste attributes. Since low-fat cheese is more prone to developing off-flavors, selection of primary starters and adjunct cultures is critical.

A few technology possibilities, often used in tandem, are being used to raise the quality of low-fat cheese while preserving the original flavour. Microparticulated whey protein concentrates (MWPCs) have a high capacity of water absorption and flavour retention. As syneresis is obstructed, the process increases cheese yield.

Who is Winning?

Providing microparticulated whey protein on online retailing formats or e-Commerce sites is critical to the product's future marketing and business development. In, addition research & development of heat-stable whey protein requires substantial investments in technology. Products have to be developed and produced according to international food and feed regulations.

Some of the leading companies offering microparticulated whey protein are CPKelco- SIMPLESSE®, Arla Foods Ingredients, Sure Protein WPC550 (NZMP), MILEI GmbH, Carbery, and Leprino Foods.

Get More Valuable Insights

Fact.MR, in its new offering, provides an unbiased analysis of the microparticulated whey protein market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031.

The study divulges compelling insights on the market based on form (liquid and powder) and application (ready-to-drink beverages, functional beverages, baked goods, confectionery, snacks and cereals, dairy, coffee creamer, nutritional products, frozen desserts, spreads, margarine, and fat-based condiments), across seven major regions of the world.

About the Food & Beverage Division at Fact.MR

Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Fact.MR helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analysed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.

For more information, refer to our market research report or contact the PR author.

Nandini Roy Choudhury

Fact.MR

Sr. Consultant - Food & Beverages

E-mail: nandini@factmr.com

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Microparticulated Whey Protein Market to Witness Rising Demand for Powder Microparticulated Whey Protein during 2021-2031