Window Films Market

Window Films Market Outlook (2022-2032)

The global market for window films reached a valuation of around US$ 11.5 Bn in 2021 and is slated to accelerate at a CAGR of 6% to top US$ 22 Bn by 2032. Demand for the sun-type segment is high and is set to increase at a CAGR of 5.5% across the assessment period of 2022 to 2032.

The window films intelligence study has a detailed account of the global market landscape and aids readers to make informed business decisions. The APAC market is expected to exhibit expansion at a CAGR of more than 6% through 2032.

Report Attributes	Details
Window Films Market Size (2022)	US$ 12.2 Billion
Projected Market Value (2032F)	US$ 22 Billion
Global Market Growth Rate (2022-2032)	6% CAGR
Europe Market Share (2022)	40%
North America Market Share (2022)	32%
Market Share of cleansing & makeup removal wipes (2022)	35%
Key Companies Profiled	3M Eastman Chemical Company American Standard Window Film Saint-Gobain Performance Plastics Corporation (Solar Gard) Madico, Inc. Toray Plastics (America), Inc. Hanita Coatings RCA Ltd. (Avery Dennison Israel Ltd.) Johnson Window Films, Inc. Armolan Window Films Garware Sun Control Reflective Window Films

Window Films Demand Analysis (2017-2021) in Comparison to Market Estimations (2022-2032)

The window film market is expected to grow more than 1.5X from 2022 to 2032. Rising automotive production will lead to an increase in the demand for window films. The development of energy-efficient infrastructure is pushing the demand for window films that block excessive sunlight and aids in energy-efficient cooling.

On the back of these factors, the global window films market will register a steady CAGR during the forecast period. Market players are focused on expanding their global footprint by engaging partners in training programs and building a stakeholder community.

Growth in this market is directly influenced by developing economies with increasing disposable incomes of millennial consumers that initiates a ripple effect from automotive, commercial, to residential applications. Considering these factors, the market is projected to witness a CAGR of 6% to top US$ 22 Bn by 2032.

Which Factors are Stimulating Demand for Window Films across Geographies?

Growing Emphasis on Sustainable Housing has fuelled the Market Growth

Burgeoning demand for energy-efficient window film is anticipated to propel the market growth over the forecast period. Window films are extensively used for energy efficiency in heating and cooling purpose in residential and commercial applications generally in vehicles and windows.

According to the U.S. Department of Energy, window film facilitates the average consumption of 30% of heat loss that occurs through windows and doors in homes. Enhancement in window films facilitates reduction in solar heat gain & winter heat loss in commercial & residential buildings is projected to provide significant growth throughout the forecast years.

Building Energy Management Systems (BEMS) is used to effectively conserve energy and improve energy efficiency by creating a long-standing and sustainable environment in both commercial & residential buildings. A rising number of green building construction and the development of net zero energy buildings are further likely to propel the demand for window film.

What are the Key Challenges Faced by Manufacturers of Window Films?

Increasing consumer awareness regarding the sustainability and price of window film associated with rising environmental awareness regarding carbon dioxide emissions and cultivating energy efficiency is anticipated to push the window film market throughout the forecast years.

Moreover, the presence of stern regulation on tinted films used in automobiles which restricts visible light transmission (VLT) is likely to impact the market expansion. Low visibility can result in theft or accident, especially at night. A lower VLT rating tends to have improved glare control whereas a higher rating is preferred for maintaining natural lights. The VLT of window film is a crucial part of defining the permissibility of heat protection, UV protection, and security concern.

How Crucial is Development in the Window Films Market for Start-ups?

Emerging Start-ups are expanding their Consumer Base by Adopting Nanotechnology

Despite a few roadblocks, several start-ups are exploring growth prospects by developing cost-effective and unique films for windows to offer privacy and sun protection. These start-ups are adopting nanotechnology solutions to enhance their services and expand their consumer base.

For instance, founded in 2003, Nanofilm offers heat shielding window films based on nanotechnology solutions. Products include solar films (ceramic IR, dyed, glue-tinted films), display films, non-reflective color stable films, and others. Also offers nano-coating solutions, dispersion of nanoparticles, functional adhesive films, etc for commercial, building, and apartments.

Which Regional Market is catching the Attention of Window Films Suppliers?

Europe at Forefront of Global Sales

Europe emerges in the vanguard of the window films market with a market share of more than 1/4 of the total market value. Collaborative associations such as European Window Film Association (EWFA) remove friction surrounding the use of window films citing the rise in quality, safety, and security standards offered by window films.

For instance, the General Directorate of Road Transport Service, a statutory agency in the Albanian government passed a new regulation that allows window films to be deployed in automobiles. EWFA regularly publishes technical papers, lobbies window film-related regulations, and bridges the gap between manufacturer interests and European government bodies.

Rampant demand for electrical automobiles from early adopters in this region accompanied by a conducive environment is driving the European market for window films.

Country-wise Analysis

What is the Window Films Demand Outlook for the U.S.?

The United States experienced significant growth in the window films market, accounting for a 22% share of the regional revenue contribution in 2022. Prominent manufacturers are making new investments in the country, reflecting a recovery in United States residential & non-residential construction, owing to capital expenditure cuts in the oil & gas sector and the Liberal government's fiscal stimulus plan to spur new non-residential construction. Besides, given the projected rate hikes by the Federal Reserve, the increases in long-term interest rates are expected to remain gradual.

Additionally, the U.S. economy continues to record job growth, lending standards are easing, market fundamentals for commercial real estate continue to advance, and more funding support is coming from state and local construction bond measures. These factors are likely to drive the demand for wide-ranging specialized window films in the construction sector, especially for solar control and privacy window film.

In October 2021, XPEL, Inc., a global provider of protective films and coatings, announced the acquisition of five businesses in the United States from two sellers which are One Armor & Tint Net. One Armor is an installer of paint protection and window film in Arizona While Tint Net is a high-volume installer of automotive window film providing on-site service serving mostly mid-range new car dealerships in Arizona.

Will China Offer Increasing Opportunities for Suppliers of Window Films?

China Presents Robust Opportunities

Over the past two to three decades, China has experienced significant development in modern home concepts that use window films as smart cooling technology to reduce electricity consumption. The country is observing a growth in infrastructure development such as schools, corporate offices, banks, and residential projects to back their booming economies.

Proactive participation by governmental bodies in reducing friction surrounding infrastructure development plays an imperative role. Based on these factors, constructors of window films must expand their footprint all over Asian countries and other regions to leverage their growth opportunities.

Category-wise Insights

Which Application of Window Films Captures the Highest Traction Across Geographies?

Automotive Applications to Garner One-third Market Share

Automotive applications garner more than 1/3 market share, this can be attributed to surging logistics demand from industries and increasing commercial automobile fleets. Window films in automotive enhance the strength of windows and increase sun protection amidst rising peak temperatures globally.

The sun control segment is projected to grow moderately during the forecast period. Residential and commercial applications collectively account for nearly 3/5 of the market. Manufacturers gain traction from these application industries due to product efficiency in sun blocking, decorative appeal, and resultant privacy.

Among these demand generators, commercial applications present lucrative opportunities on the back of multiplying investment via upgrading corporate offices and establishing entrepreneurship ventures.

Which Product Type Will Witness Maximum Sales?

Growing Electricity Rates in Several Countries have boosted the Demand for Sun Protective Films to cool down the Room Temperature

Sun control product segment governed the market and accounted for more than 46.2% share of the global revenue in 2022. Sun control window films are primarily used to protect the interior of buildings and provide aesthetic value to the buildings.

The growing use of sun control in residential and commercial applications due to the occurrence of skin diseases is anticipated to propel the market. Besides, rising energy costs and the need for lowering power consumption, is pushing the demand for sun control films in residential and commercial application.

Technological improvement of window film supports in reducing solar heat gain & winter heat loss is expected to encourage a sustainable and comfortable environment in buildings. They find extensive application scope including restricting fading of furniture, paints & coatings of rooms, and carpets in residential and commercial applications.

Mushrooming demand from the construction industry in emerging economies such as China, India, Japan, Thailand, and Vietnam is projected0 to drive the sun control window film market in the Asia Pacific region.

Competitive Landscape

The global market is highly fragmented with the presence of a large number of local and regional players. Market players are concentrating on product launches to broaden their market footprints.

• In November 2021, Suntuitive® Dynamic Glass released the Suntuitive MonoLite product, a dynamic glass, laced with intelligent window films. Suntuitive MonoLite is versatile in its applications and can be deployed in new, as well as, old infrastructure.
• Glassware Sun Control Ltd. runs pilot plants for film manufacturing, UV curing, Differential Scanning Calorimetry (DSC), and Environmental Test Chambers to enhance and develop new products.
• In February 2020, Saint Gobain issued a press release informing its stakeholders that window films and dynamic glass from their product portfolio were used in the new Tottenham stadium in the UK and the Academy of Museum of Motion Pictures in LA, California.

Key Segments in Window Films Industry Research

• By Product Type :

  • Sun Control
  • Decorative
  • Security & Safety
  • Privacy
  • Polyurethane

• By Application :

  • Automotive
  • Residential
  • Commercial
  • Marine
  • Others

• By Region :

  • North America
  • Europe
  • East Asia Pacific
  • South Asia & Oceania
  • Middle East & Africa
  • Latin America