Badminton Shoes Sales Soar as End-Users Develop an Enthusiasm for Sport Specific Footwear with Advanced Features, Finds Fact.MR
Published : 23 Apr 2019 Industry: Consumer Goods
Worldwide sales of badminton shoes are estimated to surpass 53,400 thousand units in 2019, up from 50,782 thousand units in 2018, as per the latest report published by Fact.MR. Surging popularity of racquet sports, with badminton being a prominent one, continues to be one of the key factors fuelling investments in badminton shoes market. As per the report, multiple number of sports clubs with favorable membership deals are springing up across various regions, thereby creating favorable grounds for the adoption of badminton shoes.
Participation in badminton as a professional and a recreational sport is on the consistent rise, which makes it rank among the most popular sports played worldwide. The pursuit of badminton as a fast and invigorating sport by people of varying athletic abilities is fostering the popularity of this sport over other types of racquet sports. This ever-increasing enthusiasm for badminton is foreseen to boost sales of high-quality badminton accessories, including badminton shoes.
According to the report, customers will continue to show high inclination toward badminton shoes with rubber soles owing to higher degree of versatility and flexibility offered, with global sales estimated to surpass 38,800 thousand tons. However, demand for badminton shoes with non-marking soles is likely to grow exponentially through 2028, as they leave no scratches or shoe marks on the surface and eliminate the risk of damages.
Men Will Continue to Spend More on Badminton Shoes than Women
As per the analysis, men will continue to spend on badminton shoes more frequently in comparison to women and kids. Though women are increasingly coming forward and participating in badminton in recent past, men will continue to lead and report higher participation levels in badminton. This, in turn, makes them a valuable target audience for companies operating in the badminton shoes market.
As per the Fact.MR study, East Asia will continue to be a highly lucrative market for badminton shoes, with sales estimated to surpass 32,400 thousand units in 2019. The demand for badminton shoes will remain highly concentrated across flourishing economies of East Asia, mostly China, Japan, South Korea, and others, wherein the burgeoning middle class demographic will continue to create revenue-making potential for the manufacturers.
Leading companies in the badminton shoes market are making headway with exhaustive assessment of market trends and trying out new advertising techniques to reach both new as well as old target markets. Endorsement continues to be a key component of the leading brands in the badminton shoes market, as multiple studies underline the positive effects of celebrity endorsements on customer decision-making. Social media will continue to breathe life into the marketing strategies of key players in badminton shoes market by boosting customer engagement. Sensing the aforementioned, manufacturers in the badminton shoes market are modifying their social media marketing tones to boost sales.
Commercializing advanced shoe varieties with ‘best-in-the-industry’ features remains a key focal point for companies in the badminton shoes market. Sensing the radical shifts in customer preferences and demand, market players are focusing on incremental innovation and reinvigorating the existing product portfolios with new feature additions. Leading players are making use of advanced mesh technologies that offer advanced flexibility and breathability, which, in turn, is conducive to satisfied customer experiences. Key brands in the badminton shoes market are focusing on delivering light-weight shoes that provide utmost comfort and agility, in response to the ever-growing demand for lightweight sports accessories.
The Fact.MR research study sheds light on untapped potential in the badminton shoes market from 2018 to 2028. As per the Fact.MR report, the badminton shoes market is estimated to witness growth at a value CAGR of over 8% during the assessment period.